The MM+M Podcast

MM+M’s Stephen Madden sits down with Wendy Lund, chief communications officer for Organon, to talk about how she elevated the focus of women and health to a business imperative at the Merck spin-off and brought it to life through a bold communications strategy encompassing organic social media content and other marketing channels. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online...

MM+M’s Stephen Madden sits down with Christi Shaw, CEO of Kite, A Gilead Company, on the floor of the Pharma USA conference to talk about how the biotech utilized teamwork to navigate supply and travel constraints during the COVID-19 pandemic as it ensured patients with lymphoma were able to receive its pioneering CAR-T cell therapy. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-onli...

How IX offers greater nuance in engaging with audiences Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz compan...

There are strong underlying reasons to suggest a return to large-scale - potentially even transformative - M&A in the coming months. Subin Baral, global life sciences deals leader at EY, shares his research-based predictions for where biopharma dealmaking could be headed in the second half. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonlin...

Digital marketing trends, the future of pharma and leading by example - these are just some of the things Nataliya Andreychuk, CEO of Viseven discusses during her chat with Marc Iskowitz, editor-at-large, MM+M. In conversation, Nataliya also addresses her tactics when it comes to managing a successful pharma and life-sciences-oriented business during a pandemic and a war in Ukraine. Check us out a...

SCAN Health Plan’s Sharon Jhawar, chief pharmacy officer, and Timshel Tarbet, VP of business excellence and diversity strategy, discuss the plan’s effort to reduce disparities in medication adherence among Black and Hispanic members, and how they found the movable outcome in a seemingly intractable health issue. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews In...

Adam Ricciardone, global head of self care R&D at Johnson & Johnson Consumer Health, discusses how 70-year-old Tylenol embraced a “beyond-the-pill” strategy, as well as how it fits in the context of the pharma industry's overall shift toward promoting self-care. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedI...

MyHealthTeam's cofounder and CEO, Eric Peacock, shares key learnings from a decade of growing more than 40 social networks for people facing chronic diseases. He provides in-depth examples of patient education and patient engagement programs that are effectively empowering people to better manage and advocate for their health. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikT...

Wayne Pines, who has worked both as a consultant to the Food and Drug Administration and inside as former associate commissioner, joins the show to discuss a recent report that the agency is looking to tap a skilled public communicator to improve its messaging. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn...

In this episode of the MM+M Podcast, recorded live at the DTC National event in Boston earlier this year, MM+M's Stephen Madden speaks with Iris Yim, VP, Asian American Advertising Federation and Founder/ President, Sparkle Insights, Inc. about confronting anti-Asian bias, what healthcare marketers can do to better appeal to Asian Americans, and what healthcare organizations can do to make themsel...

In this episode of the MM+M Podcast, recorded live at the DTC National event in Boston earlier this year, MM+M's Stephen Madden speaks with Horace Clark, vp of account management, BlackDoctor.org, about understanding and working to overcome the Black community's distrust of the healthcare system, how addressing culture plays a key role in creating content in addressing health concerns of Black Ame...

In this episode of the MM+M Podcast, recorded live at the DTC National event in Boston earlier this year, MM+M’s Stephen Madden speaks with John Liliquist, SVP Health, iHeartMedia, about the state of the union for terrestrial radio, how health brands are evolving their targeting and measurement approaches for broadcast audio, and more. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-on...

Rob Jekielek, managing director of the Harris Poll, comments on Harris’s latest reputational data showing that, while pharma’s positive image has faded substantially over the past year, it’s still high above pre-pandemic levels. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most...

Learn how marketers, like you, can best leverage medical podcasts to reach their specialty audience. In the second part of this series, Mike and Marc discuss the benefits and strategies you can use to reach a captive and constantly growing audience. How have peer-reviewed publishers like Lippincott pivoted into this medium, and how can that help elevate your brand and impact your audience’s behavi...

Bob Whiting, Director for Digital Media Solutions at IQVIA, talks about the importance of data consent and data consistency in HCP marketing, and how both present opportunities to drive healthcare forward. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and o...

What I have learned about the need to always be an agent for change. When I started my agency 6 years ago, I wanted to do something different. But part of that journey was being willing to keep doing things differently, and never believing that the last answer continued to be the right answer. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewson...

Delivering effective communications requires perspectives from every angle. At Syneos Health Communications, diversity of thought creates a faster path to insights that enable more targeted programs and meaningful outcomes for clients. Listen to how being At the Heart of Health makes all the difference. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram:...

How corporate executives turned entrepreneurs and tech innovators anticipating shifting demographics and accelerating inclusion as a business advantage in healthcare. In the wake of COVID and given demographic, policy, and reimbursement shifts in healthcare, many companies and agencies are working towards building capabilities to promote health equity and inclusion in healthcare. Ahead of these tr...

Katie Carr, SVP of sales at Swoop, explains how pharma brands can leverage condition-specific patient segments to connect with more relevant consumer audiences online. This episode delves into the building blocks of custom audiences - real-world health data (RWD), in conjunction with artificial intelligence (AI) and machine learning (ML) - and how custom segments provide a better way than traditio...

How digital engagement is empowering patients to make better health care decisions Patient centricity has long been a buzzword in the world of pharma marketers, but what does true patient-centric marketing look like? In the MM&M podcast “Redefining Patient Centricity at the Point of Care,” Julie Cosgrove, director of marketing, Alnylam Pharmaceuticals and Isaac Gealer, lead client experience manag...

From the panel discussions to the keynote fireside, here are audio snippets and commentary from MM+M’s Women of Distinction 2022 educational summit, which took place June 7. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting in medical mar...

Inclusion and Innovation – two areas that aren’t often considered together or talked about in the same conversation, but they are both critical to advancing health equity around the world. In this podcast, Karla Anderson, Chief Diversity, Equity, and Inclusion Officer, and Will Reese, Chief Innovation Officer, of Evoke, discuss how these two vital areas of focus are such a powerful combination and...

In this MM+M sponsored podcast, Marc Iskowitz, executive editor, MM+M, spoke with Michael Parisi, global president and Marissa Poli, head of workflow at Lumanity Creative Strategy and Engagement about how Guidemark Health, an agency that specializes in oncology and rare disease, is entering a new phase. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram:...

Klick Health’s Rich Levy, chief creative officer, and Bernardo Romero, maker, share their impressions of the winning work, comment on trends like craft and the role of technology in creativity, and weigh in what’s holding back pharma brands from garnering more attention in Cannes. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/...

Patrick Wisnom, the new CEO of Wunderman Thompson Health, explains what it’s like to be back in Cannes after the festival’s three-year hiatus, opines on the drop in awards entries, and offers his take on the work, including WPP sibling VMLY&R NY’s Pharma Grand Prix for tech-inspired storybook I Will Always Be Me. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews I...