The MM+M Podcast

Ease into the holiday weekend with soundbites from the sidelines of the MM+M Media Summit, covering telehealth, programmatic buying and streaming. Plus, a health policy update on the midterm elections, the split Congress and what it all means for healthcare. Follow us on twitter: @MMMnews   www.mmm-online.com Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMM...

Patients are becoming more educated about their health conditions and potential treatment options and are now more engaged than ever on social media as they search, ask, engage, and advocate on these platforms. As a result, healthcare marketing has shifted over the past few years from a business-oriented approach to a more holistic approach including direct to consumer. Smarty Social has been navi...

Marc Iskowitz sits down with Sathya Elumalai and Dr. Gene Fridman, co-founders of the digital medicine company Aidar Health, about their device — aptly named MouthLab — and the quest for a “medical tricorder.” In their first podcast interview, the two Johns Hopkins University engineers recount their journey, from the prototype bootstrapped in a basement back in 2009, to the company they founded to...

The COVID pandemic reshaped all aspects of healthcare. Digital solutions enabled patients and caregivers to stay connected during extraordinarily stressful times. Now that many of the challenges of that time are behind us, novel approaches to solving the most significant crises are critical for care delivery, research, and heading off the next global crisis. Innovate4Outcomes , founded by Optimize...

Marc talks with Lesleigh Irish-Underwood, chief brand and external relations officer for MetroPlusHealth, about the plan’s rebrand and efforts to improve members’ digital experience. Plus, Lecia Bushak’s policy update on the main health policy issues top of mind for voters as they head to the polls.   Follow us on twitter: @MMMnews   www.mmm-online.com Check us out at: mmm-online.com   Follow...

Marc has a story from last week's Galien Forum, which touched on DTC in a price-sensitive era, recent drug-pricing legislation, and a fireside chat with FDA commissioner Rob Califf. Lecia discussed a new report that dug into how several large health insurers and pharmacy benefit managers are restricting access to birth control.   Follow us on twitter: @MMMnews   www.mmm-online.com Check us out at:...

Daniel Leszkiewicz, PhD , Executive Vice President, Health Care Analytics and Andrea Schatz-Anderer, Executive Vice President, Strategy & Insights sit down with Marc Iskowitz, Executive Editor, MM+M , to discuss how 81qd is helping biopharmaceutical companies improve patient outcomes by leveraging RWD (Real-World Data), AI (Artificial Intelligence), and (HI) Human Intelligence. Their conversation...

Marc speaks with Haleon ’s Sameer Rabbani about the GSK spinoff's latest Theraflu campaign and the reasons behind its focus on Black and Latina mothers.  Follow us on twitter: @MMMnews   www.mmm-online.com Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely,...

The two execs, members of the company's insights and research team, discuss the importance of identity and representation in health media.   Click here for more information on the MM+M Media Summit.    Follow us on twitter: @MMMnews   www.mmm-online.com Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews Linked...

Lecia explains this week’s FDA advisory committee hearing on whether to withdraw Covis Pharma’s preterm birth drug Makena from the market, and what the case means for the agency’s larger accelerated approval pathway. She also speaks with a few of the winners at this month’s MM+M Awards ceremony.   Follow us on twitter: @MMMnews   www.mmm-online.com Check us out at: mmm-online.com   Follow us:...

Marc speaks with Novartis' Janie Vitlina and Ipsos' Steve Reeves about a new approach to understanding how information flows within treatment categories, and Lecia offers an update on HHS Secretary Becerra's comment that the government is considering further drug pricing regulation, including possibly "march-in" rights. Plus: highlights from the 19th MM+M Awards ceremony.   Follow us on twitter: @...

Building custom audience segments to create a more effective media mix   www.swoop.com Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection” by DP and Triple Scoop...

Four-time Olympic swimmer - and 2022 MM+M Platinum Award honoree - Allison Schmitt says her toughest opponent was outside the pool. “We need organizations to step up” with more resources to help those battling mental illness, she says in this frank conversation.   Follow us on twitter: @MMMnews   www.mmm-online.com Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok...

Ben Osborne, of Siegel + Gale, sums up brands’ most profound pandemic-era changes. And MM+M senior reporter Lecia Bushak with a health policy update.      Follow us on twitter: @MMMnews   www.mmm-online.com Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely...

Tracey Yaw of Populus Media discusses new telehealth research, and MM+M senior reporter Lecia Bushak recaps reaction to President Joe Biden’s pandemic pronouncement, along with an inclusion event she attended that drew some big names from the policy realm.   Follow us on twitter: @MMMnews   www.mmm-online.com Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMM...

In the wake of last month’s FDA rule allowing some hearing aids to be sold over-the-counter, more of this $6 billion industry’s marketing is set to shift to DTC. Blake Cadwell, founder & CEO of online marketplace Soundly, discusses the impact on device manufacturers and other players.   Follow us on twitter: @MMMnews   www.mmm-online.com Check us out at: mmm-online.com   Follow us:  YouT...

Ramon Soto, chief marketing officer of Northwell Health, explains how he leveraged the Covid reset to reframe Northwell’s relationship with patients and increase its relevance among consumers in the highly competitive New York market.   Follow us on twitter: @MMMnews   www.mmm-online.com Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMne...

Navigating our clients through their strategic imperatives for patients and HCPs requires all of us to think “bespoke.” Data help to deliver that thinking—from targeted, customized experiences to commercial teams equipped with the next best step. Signs and signals are ready for us to take and aggregate. We can be ready, nimble, and agile.   pixacore.com Check us out at: mmm-online.com   Follo...

Sheeza Hussain, chief commercial officer for remote patient monitoring firm Biofourmis, discusses commercial strategies in digital medicine during what’s been a relatively quiet investment period for health tech.   Follow us on twitter: @MMMnews   www.mmm-online.com Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @M...

How do you find and develop talent beyond the tried-and-true avenues in healthcare marketing communications? Join IPG Health’s Lisa DuJat, Chief Talent Officer and Mariela Orochena, Director of Talent Acquisition as they discuss strategies for creating the talent pool of the future and how to invest in talent after the initial onboarding process. Lisa and Mariela will also discuss IPG Health’s lar...

Building custom audience segments can help marketers better reach consumers Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecas...

The pandemic has shown pharma it’s not patient-centric. Now what? Hensley Evans, who leads the patient and consumer health practice at ZS Associates, drops in to discuss her new book on patient-centricity, and why pharma is taking so long to put patients at the forefront.    Follow us on twitter: @MMMnews   www.mmm-online.com Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-on...

MM+M Stephen Madden sits down with Janis Cohen, EVP and head of Havas Health and You’s medical communications at Village X, and Dan Weber, EVP/ECD of Havas Health and You H4B Boston, to talk about an important piece of pro bono work they did for non-profit Alessio’s Glad House to destigmatize and provide support for those suffering from mental illness.   Follow us on twitter: @MMMnews   Check us o...

MM+M’s Stephen Madden sits down with Dr. Maria Rivas, chief medical officer and SVP global patient safety/medical affairs & evidence & value development at EMD Serono, to talk about the drugmaker’s “patient-directed” approach to drug development, which entails inviting a diverse group of patients to co-create on the design of clinical trials and continuously collaborating with them to ensure its t...

MM+M’s Stephen Madden sits down with Michael Petroutsas, SVP, US oncology business unit at GSK, and Frank Spinelli, medical director, patient affairs U.S. at ViiV Healthcare, to talk about how trust-building manifests in the charge to become “patient-centric” by engaging throughout the disease journey and empowering better conversations. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-...