The MM+M Podcast

In this mini episode of the podcast recorded at JPM in San Francisco, Marc Iskowitz speaks with Will Febbo, CEO of point-of-care messaging company OptimizeRx, about the challenge of scaling digital marketing, whether the biopharma services sector could see consolidation this year, and some applications of AI and RWE at the POC.   Follow us on twitter: @MMMnews   www.mmm-online.com Check us out at:...

Marc offers a mini-preview of next week’s 2023 JPMorgan Healthcare Conference, and Lecia discusses new legislation that's set to increase access to buprenorphine for opioid-use disorder. Plus, Jack O’Brien tells us what’s trending on healthcare social media. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: M...

Marc narrates a compilation of the most intriguing conversations, captivating guests and thought-provoking comments, culled from podcast interviews conducted throughout this eventful year. PLUS: Lecia rounds up 2022’s biggest health policy stories, and how their effects could ripple into the New Year. Music by Sixieme Son .   Follow us on twitter: @MMMnews   www.mmm-online.com Check us out at: mmm...

In this mini episode of the podcast, Jack O'Brien speaks with Dr. Jud Brewer, chief medical officer at Sharecare , about its survey of 3,000 people (including 200 doctors), which found that those with a physical chronic illness were twice as likely as the general population to exhibit symptoms of anxiety and depression; the need to “distinguish the science from the celebrity” with digital therapeu...

In this mini episode of the podcast, Jack O'Brien speaks with BMS ’s Dr. Nivee Amin, cardiologist and senior director/lead for its cardiovascular digital health team, about how BMS engaged with the startup community via a Cardio Innovation Challenge at HLTH in Las Vegas, the value of focusing on medically underserved communities, and the “science fiction” of layering innovations like AI to superch...

In this mini episode of the podcast, Jack O’Brien speaks with Dr. Geeta Nayyar, chief medical officer at Salesforce, about its survey of 1,800 healthcare professionals, which found significant gaps in the healthcare employee skillset; workforce burnout as a consequence; EHR vs. CRM and the need to “know the lane of your tech.” Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikT...

In this mini episode of the podcast recorded at HLTH in Las Vegas, Jack O'Brien speaks with Talkspace ’s Dr. Varun Choudhary, chief medical officer, and Pablo McCabe, SVP of payer/EAP account strategy, about the “normalization” of mental health treatment, big steps taken by app-based services, “clinical deserts” and access challenges.   Follow us on twitter: @MMMnews   www.mmm-online.com Check us...

In this mini episode of the podcast recorded at HLTH in Las Vegas, Jack O'Brien speaks with tenured real-world data ace Miruna Sasu, president/CEO of Cota, about productizing the first generation of RWD vendors, the best real-world data she’s ever seen, and why pushing EHR data into clinical trial records will play a bigger role for pharma in the future. Check us out at: mmm-online.com   Follow us...

The healthcare system has faced significant challenges ensuring all patients of various backgrounds receive quality, reliable access to care. While leaders and organizations have made strides to make institutional change happen in recent years, advancing health equity is ultimately a long-term journey for the healthcare ecosystem. During a sponsored MM+M podcast, digital editor Jack O'Brien and Mu...

In this mini episode of the podcast recorded at HLTH in Las Vegas, Jack O'Brien speaks with health-tech veteran Missy Krasner, chair of Redesign Health, about the state of post-pandemic health IT, why big tech has won the battle with healthcare incumbents, and some of the startups Redesign is incubating. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram:...

In this mini episode of the podcast recorded at HLTH in Las Vegas, Jack O'Brien speaks with Kathy Ford, chief product/strategy officer for Project Ronin, about the AI-powered, clinical decision-support firm’s oncology focus, why AI and machine learning have yet to win over clinicians’ trust, and the need for marketers to offer “situational awareness” that helps cancer patients navigate their care....

If we want to reach true health equity, we have to shift our mindset from one-size fits all to one-size-fits-one. We must empower people to take charge of their own health care, to get out of the back seat and step into the driver’s seat. Before the pandemic, patients would look primarily to their doctors for direction about their care, and unfortunately all too often patients seek out care after...

In this mini episode of the podcast recorded at HLTH in Las Vegas, Jack O'Brien speaks with Kwame Terra, founder/CEO of bEHR Health Systems, about the digital health company’s roots, the need to make members of the Black community aware of their current health status, and why all the talk about racial health inequity is “a good starting point.”   Follow us on twitter: @MMMnews   www.mmm-online.com...

In this mini episode of the podcast recorded at HLTH in Las Vegas, Jack O'Brien speaks with Phil Vecchiolli, SVP & GM at Capital Rx, about how consumerism is spurring progress in the insurance market, the future of formulary, and the growing divide between new and old PBMs. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitt...

In this mini episode of the podcast recorded at HLTH in Las Vegas, Jack O’Brien speaks with Inna Plumb, co-founder and COO of MedArrive, about how the COVID-19 pandemic has changed patient perspectives on in-home care delivery as well as the state of healthcare innovation. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMn...

Many times, pharma marketers sit a few degrees away from their patient and provider customers and may have a difficult time connecting aggregate data with the behaviors of real people. In this podcast you’ll get a closer look at HCP and patient engagement at points in their health journeys you may not often see. GoodRx is the leading consumer-centric healthcare platform that connects patients and...

In this mini episode of the podcast recorded at HLTH in Las Vegas, Jack O’Brien speaks with Ron Emerson, RN, global healthcare lead at Zoom, about how the communications company is positioning itself to help HCPs and patients in a post-pandemic world and where he sees the healthcare innovation landscape developing in 2023. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok:...

In this mini episode of the podcast recorded at HLTH in Las Vegas, Jack O'Brien speaks with Jonathan Machado, managing director at Samsung Next, about the VC arm’s approach to working with health entrepreneurs, why a consumer electronics platform is an ideal one for care moonshots, and the importance of matching patients’ “speed of life” to enhance access and health equity. Check us out at: mmm-on...

In this mini episode of the podcast recorded at HLTH in Las Vegas, Jack O'Brien speaks with Jeff Cutler, chief commercial officer at medical content firm Ada Health , about its chatbot-guided app that helps users determine if they need to see a doctor; working with biopharma on content designed to help patients better navigate the care journey; and integrating with large health systems and insurer...

In this mini episode of the podcast recorded at HLTH in Las Vegas, Jack O’Brien speaks with James Kugler, CEO of EMD Digital , an affiliate of Merck KGaA, Darmstadt, Germany, about his non-traditional healthcare background, the importance of acting on data capabilities and his industry outlook on 2023.   Follow us on twitter: @MMMnews   www.mmm-online.com Check us out at: mmm-online.com   Fol...

In this episode of the podcast recorded at HLTH in Las Vegas, Jack O'Brien speaks with AppliedVR ’s Dr. Charisse Sparks, chief medical officer, about DE&I as a central tenet of healthcare, from the diversification of corporate hiring and clinical research to the inclusiveness of physician attitudes toward patients of color and medical marketing.   Follow us on twitter: @MMMnews   www.mmm-online.co...

In this mini episode of the podcast recorded at HLTH in Las Vegas, Jack O'Brien speaks with Cassidy Rouse , Peloton ’s SVP/business development and GM/corporate wellness, about the fitness firm’s post-pandemic pivot toward employer memberships, and his thoughts on consumerism in healthcare. Follow us on twitter: @MMMnews   www.mmm-online.com Check us out at: mmm-online.com   Follow us: ...

In this mini episode of the podcast recorded at HLTH in Las Vegas, Jack O'Brien speaks with April Mims, SVP of public policy at Hims & Hers, about how the company is infusing health equity and, more broadly, how the startup and tech world is trying to bridge the digital divide. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline T...

In this mini episode of the podcast recorded at HLTH in Las Vegas, Jack O'Brien speaks with Alexis McGill Johnson , president/CEO of Planned Parenthood , for her thoughts on how the midterm election results reflected the national discourse on abortion rights, as well as her advice for how healthcare brands should position themselves in the post-Roe landscape. Follow us on twitter: @MMMnews   www.m...

Spherico , a division of GSW recently conducted a survey among payers to gain insight into their behaviors, identify trends and better understand what is impacting them day to day. This is the third annual survey Spherico has launched among payers as a unique agency partner specializing in the market access space. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok:...