The MM+M Podcast

How can marketing and omnichannel leaders deliver the kind of amazing customer experiences and digital capabilities we expect as consumers to our HCP and patient customers? The complexity, silos and inertia of large life sciences companies can be frustrating and challenging. Learn how marketers, just like you have overcome these challenges to accomplish valuable goals like omnichannel personalizat...

How can marketing and omnichannel leaders deliver the kind of amazing customer experiences and digital capabilities we expect as consumers to our HCP and patient customers? The complexity, silos and inertia of large life sciences companies can be frustrating and challenging. Learn how marketers, just like you have overcome these challenges to accomplish valuable goals like omnichannel personalizat...

In this media-heavy edition of the podcast, Lecia Bushak interviews Roku's Eric Lloyd about what cord-cutters want from health brands, and how streaming can help them reach linear's "unreachable." In her policy segment, Lecia also explains a new bill that aims to increase at-home health care to help stabilize Medicare’s financing problem. And Jack O'Brien recaps a study suggesting drugmakers aren'...

2023:  Tighter budgets, increased policy pressures, shifting treatment dynamics.  How will engagement with HCPs evolve within 2023 and what will it take to succeed.   To learn more about 81qd and the trends that will define HCP engagement in 2023, visit www.81qd.com     Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X...

Curaleaf ’s Kate Lynch discusses the high stakes in cannabis marketing, and opportunities and obstacles ahead, in an interview with Jack O’Brien. Lecia Bushak sums up FDA changes to the use of the COVID-19 bivalent mRNA vaccines, as well as the legal battle over abortion pill mifepristone. And Jack digs into the latest troubling health trend on TikTok, DIY dentistry.    Follow us on twitter: @MMMn...

Marc Iskowitz interviews AdPrime ’s Barbara Read about a new, AI-driven online symptom checker the ad-tech firm is bringing to market, and its pharma content delivery options. Lecia Bushak makes sense of the conflicting abortion pill rulings and explains how the White House quietly ended the PHM. And Jack O'Brien discusses the collaboration between the American Red Cross and Peanuts that helped Sn...

Marc Iskowitz interviews Indegene’s Jack Mycka, VP of enterprise medical solutions and emerging biotech at Indegene, for his take on developments that have reset the drug-price “chessboard.” For her policy update, Lecia Bushak recaps a Senate hearing on PBMs and explains why a federal judge’s ACA ruling has the White House playing defense. And Jack O’Brien explores the TikTok hype around “face tap...

Alix Hart, who oversaw the digital marketing scaleup powering Verily’s recruitment and enrollment services for clinical studies, gives Marc Iskowitz a sneak peek of her Transform keynote. Lecia Bushak recaps two FDA policy moves, including approving Narcan to go OTC. And Jack O'Brien tells us about two more class action lawsuits from patients involving the Meta Pixel. Music by Sixième Son.   Follo...

Marc Iskowitz interviews Mycovia Pharma ’s Tiffany Ahlers and Propensity4 ’s Sese Abhulimen about preventing faulty forecasting from wreaking havoc on a pharma launch. Lecia Bushak offers an explainer on the closely watched court case involving abortion pill mifepristone. And Jack O'Brien recaps this week's trip to the White House by the cast of Ted Lasso to discuss mental health, and its impact o...

Life sciences companies and their suppliers all want to accelerate commercial performance, but often can’t get the traction they need. In this podcast, Rebound’s CEO, Meridith Rohrbaugh and Senior Partner, Bob Harrell, outline how managing the three T's of talent, transparency and team can change the trajectory of revenue and growth. We discuss practical areas that can either slow down or rev up t...

Health care providers (HCPs) have transitioned from navigating shutdowns at the height of the COVID-19 pandemic to learning to adjust to a hybrid engagement environment. By necessity, pharmaceutical companies have changed how they engage with providers, moving from primarily in-person interactions to fully virtual and, finally, to a hybrid of in-person and virtual.   During a recent MM+M podcast,...

Jack O'Brien interviews Inizio Medical’s Matt Lewis, global chief medical analytics/innovation officer, about using generative AI apps like chatGPT in med comms. Lecia Bushak recaps a Biden plan to double the number of drugs eligible for Medicare price negotiation, among other items in his 2024 budget proposal. And, in light of promising pre-clinical research, Jack explores the pent-up demand for...

    Sonic Branding by Sixieme Son .   Follow us on twitter: @MMMnews   www.mmm-online.com Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection” by DP and Triple Sco...

Marketing in the era of consumer-driven healthcare requires new tools and techniques. If you want patients to initiate therapy, you need to connect across more channels, more personally, and in the ways consumers prefer to be engaged. Plus, given today’s budget realities, you’re likely being asked to achieve more with less. In this vodcast, William Grambley, CEO of AllazoHealth , explores how phar...

In honor of World Rare Disease Day, Marc Iskowitz interviews Bronx Bombers alum Bernie Williams, who says his association with BI’s Breathless campaign has helped him process the loss of his father. And Jack O’Brien explains why Woody Harrelson’s Saturday Night Live monologue, which compared the pharma industry to a “drug cartel,” was no laughing matter. Lecia Bushak is slated to return next week...

The healthcare industry spends around $30 billion annually on healthcare. The question however remains, how much of these efforts actually provide patients and healthcare professionals (HCPs) with the data and information needed to make educated decisions on the right prescriptions and patient care? In this podcast Matt Botkin, senior vice president, business development (health systems) at Docere...

Marc Iskowitz interviews members of MM+M’s 2023 class of 40Under40 on how they’re creating a more inclusive workplace within life-science companies like Novartis and Alcon. Lecia Bushak analyzes Moderna’s about-face on pricing for its COVID-19 vaccine. And Jack O’Brien explains how an incident involving a pharmacist who had moral objections to administering the COVID vaccine went viral.   Sonic Br...

Evolution in the healthcare marketing and communications space requires an agile team that is solutions oriented and sees beyond barriers with a “how can it be done” mindset. We are on the road to building the next generation healthcare platform to best serve our clients. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMne...

Marc Iskowitz talks with Dr. Daniel Kraft about the potential of generative AI and gene sequencing in medicine and his upcoming NextMed event. Lecia Bushak explains the fed’s “food as medicine” shift. And Jack O’Brien explains how HBO show The Last of Us has health officials downplaying the risk of a zombie fungus apocalypse. Music by Sixieme Son .   Follow us on twitter: @MMMnews   www.mmm-online...

Jack gets Eversana CDO Scott Snyder’s JPM observations on digital health. Marc comments on Eisai’s pricing transparency. And Lecia discusses efforts to strengthen oversight of “gain-of-function” research. We close with the recent controversy surrounding a MrBeast video.   Follow us on twitter: @MMMnews   www.mmm-online.com Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-onlin...

More than ever before, marketers are grappling with how to make creative solutions more inclusive. How to spark fuller, more authentic, and impactful interactions with their audiences. How to move beyond just ‘representation’ to real inclusion. IPG Health’s Chief Strategy Officer, Julie Pilon and Global Chief Medical Officer, Sommer Bazuro will discuss how it all starts at the foundational strateg...

Jack gets Verily co-founder Tom Stanis’ take on the Alphabet unit’s recent layoffs. Marc talks with Element Biosciences’ CEO about price-slashing in the genetic-sequencing sector. And Lecia provides an update on how the government plans to end the public health emergency. In this week’s social media minute, we weigh in on Damar Hamlin’s tie-up with the AHA.   Follow us on twitter: @MMMnews   www.m...

Marc Iskowitz finds out how Medtronic 's business has been impacted by the lag in elective surgeries, Lecia Bushak details the US veteran suicide crisis, and Jack O'Brien explores the trend of COVID-19 vaccine reactions.   Follow us on twitter: @MMMnews   www.mmm-online.com Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitt...

Marc discusses the lack of big M&A coming out of last week’s JPMorgan Healthcare Conference. Plus, Lecia recaps Bernie Sanders’ policy priorities and Jack recounts one TikTok star’s struggles to access Ozempic. Also, we end with a chicken salad recipe.   Follow us on twitter: @MMMnews   www.mmm-online.com Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews...

In this mini episode of the podcast recorded at JPM in San Francisco, Marc Iskowitz speaks with Dan Wilson, EVP of strategy and IR at cardiac monitoring medtech iRhythm , about its push into primary care, the search for the perfect partner, and his former life as an investment banker coordinating the JPM meeting.   Follow us on twitter: @MMMnews   www.mmm-online.com Check us out at: mmm-online.com...