The MM+M Podcast

Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our...

In this Agency 100 Studio Session, MM+M's editor-at-large Marc Iskowitz is joined by Relevate Health's CEO, Tim Pantello, and vice president, corporate development, Julie Granberry. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting in med...

Generative AI creates both opportunities and challenges for Pharma Marketers. The ability to streamline marketing activities and create faster and more effective marketing strategies must also match your organization’s comfort level with this emerging technology. This podcast will uncover the best areas for marketers to become more efficient and creative but also provide an understanding of privac...

DE+I efforts benefit everyone in the health ecosystem. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company...

The days of the traditional agency model are dying. Hybrid agencies offering services that include strategy, data analytics and technology and position themselves as an extension of a client’s marketing team have the greatest opportunity for success. These hybrids are better equipped to provide personalized and integrated solutions that meet the evolving needs of their clients. Check us out at: mm...

At CMI Media Group and Compas, the approach to diversity, equity, and inclusion is strategic and unique. Join Julia Missaggia, Chief People Officer and Carla Edmunds, VP, Media as they share insights into how to build an inclusive culture for employees, how to drive clients to think about inclusive media and impact underserved populations, and why a diverse network of partners is a critical piece...

Everyone wants to do the next big thing when it comes to innovation, but making it tangible and ensuring that it will actually make an impact for the customer, takes a different level of strategy and a unique vision for digital as the essence of marketing. In this episode of Agency 100 Studio Sessions, Charlie Flax, Founder & CEO of Propeller, talks about the approach for making innovation actiona...

The partners of Deerfield Agency are here to break down their holistic approach to healthcare marketing. They discuss how their unbiased, full-service agency model plays a role in building brands that last by empowering health and life science companies through ownable identities and compelling narratives — at every stage of their life cycle.  Check us out at: mmm-online.com   Follow us:  YouTube:...

This podcast delves into the strategies for developing innovative digital and social media campaigns that not only captivate audiences but also adhere to regulatory guidelines. By incorporating engaging storytelling techniques and interactive elements, healthcare organizations can effectively connect with patients and healthcare professionals (HCPs) without blending in with the crowd of generic ad...

Lippe Taylor is MM+M’s reigning Best PR Firm and Silver winner for overall Best Midsize agency. In this episode, the agency’s CEO and Chief Creative Officer (Paul Dyer and Craig Elimeliah) talk about how Friction Mapping and Earned-First Creative have led to breakthrough results for Pharma and OTC brands, including discussion of the industry’s first ever AI-generated book for rare disease. Check u...

As an agency that just reached 30 years in business, imre is an independent agency relentless in its pursuit to positively defy the conventions of life sciences marketing. But it’s so much more than marketing rhetoric, it’s a cultural ethos that’s allowed the agency to deliver disruptive industry firsts and contend with mainstay holding company agencies. All of which has resulted in winning (!) bi...

The Marketing division at FH has recently appointed Mario Muredda as President and promoted tenured executive Ryan Mason to Chief Marketing and Creative Officer. In this conversation we’ll learn more about their experience at FH, organizational changes in play to support a better approach to omnichannel marketing and what differentiates FH from other network agencies and commercialization partners...

Elevate was purpose-built to lift healthcare challenger brands to new heights with unique positioning, innovative strategies and disruptive creativity that challenges the status quo. Hear from the healthcare challenger brand experts who have identified 11 distinct challenger brand archetypes that just might help you better engage customers and drive growth. Check us out at: mmm-online.com   Follow...

Biolumina, the anti-cancer agency, is on a mission to dispel the myths of what it means to work in oncology. This therapeutic category comprising hundreds of different diseases is far from boring, solemn or serious. It’s incredibly exciting, inspiring and creative. During a recent MM+M podcast, editor-at-large Marc Iskowitz sat down with the Biolumina leadership team — Kirsten Kantak, president an...

The ability to engage with HCPs has been evolving at a rapid pace. Marketing to HCPs today is driven by data which is helping pharmaceutical companies personalize their communication to HCPs and provide relevant engagements.  Targeting the HCP across digital platforms and forums is the new personalized marketing strategy, as technology makes it easier to understand an HCP's preferences and content...

As a follow-up to an earlier interview, Marc Iskowitz interviews Glenniss Richards, Bayer senior director, digital media activation, about how the pharma unit, which in-housed its media capability, is testing more native and video ads. Lecia Bushak recaps a White House proposal aiming to shed light on Medicaid prescription drug costs and what PBMs are paying for meds. And Jack O'Brien highlights t...

Keys to tailoring interactions for more effective, efficient engagement. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast,...

Jack O'Brien interviews Atropos Health CEO/co-founder Brigham Hyde about doctors’ point-of-care information needs and its approach to providing evidence-based AI. Lecia Bushak gives a rundown on some newly introduced bills aimed at reining in fentanyl, as well as comments by the U.S. surgeon general about social media’s harmful effects on children. And Jack cues up three new items trending on soci...

We welcome Andrew Burns, the Chief Growth Officer of DrFirst. We dive into a discussion about Timely by DrFirst, a pioneering digital platform reshaping the medication adherence landscape. Currently reaching over 50 million patients and 220,000 providers, Timely's collective reach continues to grow rapidly. Andrew sheds light on how Timely, in partnership with life sciences brands, is enhancing th...

In this episode of the MM+M Podcast, recorded live at the DTC National event in Boston earlier this year, MM+M’s Stephen Madden speaks with Paul Theisen, CEO, Populus Media, about how the pandemic provided the “mother of all use cases” for point-of-care media in telehealth, how virtual care has settled into a new normal, and what’s next for the tech-driven firm, including launch of an enterprise v...

Quita Highsmith tells Jack O’Brien about the “long journey” toward addressing the impact of health inequities, and how Genentech is fostering more diversity in society through steady investments and partnerships. Lecia Bushak explains why the DEA is extending pandemic-era telehealth flexibility for accessing controlled substances, as well as Biden’s nominee for head of the NIH. And Jack cues up th...

Relevancy, trust, ease and empathy are critical content traits when engaging individuals managing a condition. But to craft such content successfully, pharma marketers must first understand what individuals need to power their lives in a holistic way. Dotdash Meredith is using data to help support target audiences at various stages of their human journey with the goal of moving people forward in l...

Trivia Frazier, a 2023 Woman of Distinction, joins Marc Iskowitz to discuss her efforts to advocate for people of color in the lab and in clinical trials, as well as biotech’s remaining DE&I challenges. Lecia Bushak recaps FDA’s adcomm vote on Perrigo’s OTC birth control pill and previews this week’s Senate hearing on drug prices. And Jack O’Brien cues up three items trending on social media: MrBe...

If you’re only leveraging CTV for incremental reach against linear TV, it might be time to rethink your streaming strategy. With CTV achieving critical mass, it is now among the most powerful vehicles for mass addressable reach and full-funnel marketing solutions. What tactics are pharma industry leaders like City of Hope implementing to take advantage of CTV innovation and opportunity? How can ad...

He may no longer be a regular on Grey’s Anatomy , but actor Patrick Dempsey tells Marc Iskowitz the TV series has propelled his cancer advocacy. Lecia Bushak reports on the bipartisan push to reform pharmacy benefit managers, as well as the surgeon general’s report on loneliness as a public health threat. And Jack O’Brien briefs what’s trending on healthcare social media: Michael J. Fox’s intervie...