The MM+M Podcast

As with other industries, consumers are expecting more than advertising from pharmaceutical brands to engage and maintain a relationship. Patients increasingly look beyond the clinical message to meaningful stories they can relate to in a way that is personal and inspirational. They look to stories that give them hope and demonstrate they are part of a community managing their disease, and encoura...

The need for commercial marketing teams to understand and better be prepared for their future market conditions is ever more pressing with budgets tightening and competition growing. Those who are able to maximize AI and predictive modeling to shape their journeys and drive towards the answers needed can accelerate growth and ultimate market penetration. Check us out at: mmm-online.com   Follow us...

Jack O'Brien interviews Tayla Mahmud and Mark Westall about M Booth Health’s “Chosen Circles” study on how Black Americans are taking greater charge of their health via trusted personal networks. Lecia Bushak discusses lawmaker and lobbying efforts to extend Medicare coverage to obesity drugs, as well as Bernie Sanders’ latest push to regulate drug pricing. And Jack cues up three topics for our he...

In the past few years, voice and chat virtual assistants have been deployed within every single top 20 life science organization. Virtual assistants are projected to handle 75-90% of healthcare & banking queries by 2025 and are currently being created for an array of patient needs including diabetes education, oncology treatment on-boarding, and financial assistance for arthritis medications. Toda...

Healthcare has a lot to gain from a more equitable approach. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz c...

Patient journeys are rarely a straight line that are easily predictable, but “predictability” is exactly the thing patients most want. By using zero party data it is possible to help patients “see around the corner” and understand what is coming next whether they are in relapse, remission, or newly diagnosed. This level of personalization can only effectively be done with zero party data and enabl...

Today’s healthcare communication space provides multiple facets to present value for audiences. RevHealth has developed the Strategy practice to meet the needs of our clients’ products and deliver services that perform in market. The 4 main elements of the agency Strategy Model: Brand Strategy, Medical Strategy, Access Strategy, Omnichannel Strategy: The pharmaceutical and biotech landscape is cha...

“Experience” is a word that has a number of different meanings. But at the end of the day, our industry should be delivering more meaningful and compelling experiences between brands and their audiences. We discuss ConcentricLife’s POV on this craft, and share examples of what makes a truly great experience. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instag...

Advertising is awash in data, but healthcare advertisers can struggle to separate valuable insights from noise when planning and optimizing campaigns. But how do you identify data that will actually help you build and optimize your campaigns? Watch this vodcast to learn more about precise audience segmentation and gain valuable insights you can apply to make your campaigns go the extra mile. Check...

Meet BGB Group’s SCHEMA + SCIOD. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See https://pcm.adsw...

Rebecca Visconti has spent her career using data science to help brands figure out which promotional tools are paying their way and which aren't. Now she's taken her talents to healthcare and pharma, a space not previously noted for sophistication in marketing attribution. Rebecca takes us through how her agency, AbelsonTaylor, is helping pharma brands track and measure the impact of each touchpoi...

Erin Deruggiero, chief digital officer at Swoop, sat down with Marc Iskowitz, editor-at-large of MM+Mto discuss the increased benefits to both marketers and patients when campaigns align. By targeting HCPs and patients with complementary messaging, marketers reach two key audience groups, thus driving engagement. Not only does this increase efficiency, but synchronizing the connection between the...

Jack O’Brien interviews Arrakis Therapeutics founder/CIO Jennifer Petter, one of the few openly trans leaders in biopharma, about how the biopharma industry can advance the struggle for LGBTQIA+ progress. Marc Iskowitz catches up with MM+M's editor-in-chief, Larry Dobrow, who’s on location in Cannes this week, for his impressions of the Lions Health and Pharma award winners and other observations....

Pixacore is a digital-first agency that partners with a broad range of commercial, medical, MarTech, and corporate teams to deliver innovative thinking that is creative, strategically based, responsibly implemented, and results-oriented. Leading with experience We deliver impactful customer experiences (CX) at moments that matter. Pixacore disrupts typical approaches to address the needs of HCPs a...

Jeanne Martel founded ClinicalMind with the idea that a great company culture is a winning business strategy. In this conversation we’ll talk about culture, what makes great culture work, and the impact it can have on a company, its people, and for its clients. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn...

This podcast features an interview with Larry Dobrow at MM+M and Real Chemistry’s Frank Mazzola, Chief Creative Officer and Ari Srinivasan, Group EVP, Data & AI Solutions, to discuss how artificial intelligence and innovative ideas can work together to improve healthcare. Real Chemistry is a leader in this field, utilizing AI to develop data-driven insights about healthcare marketing. Through the...

Join us for an insightful interview with Lumanity, making their debut among the MM+M Top 100 agencies this year. Discover how Lumanity has emerged as a global leader in a highly competitive market. Listen in to hear what’s behind the new branding and their recipe for success that is equal parts talent and technology. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMne...

In a time of transformation for medical communications, this brings great opportunity for pharma and agencies alike. To lead transformation, pharma and agencies need to be built for transformation. Learn how medical communications is transforming and how HCG is setting up its clients and itself to be drivers of this transformation. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online...

Historically marginalized groups often face barriers to accessing healthcare, from cultural and language differences to economic and geographic disadvantages. And because of these barriers, patients in these communities don’t always get the health content, resources and support they need. Effectively reaching and activating these patients to participate in healthcare decision-making requires a con...

HCPs are tired of generic, non-personalized marketing content — what drives engagement is adding value, not noise, to care decisions. But meeting this physician need requires more than just the right brand content — it also requires the reach, data and real-time precision to coordinate where, when, and what brand information is being delivered — a “next-best action” approach. In part two of our se...

Are HCPs really listening to you? Understanding your offering in an actionable way? Or is your message getting lost in a sea of sameness across crowded channels? At Avant Healthcare, we focus on ensuring our customers' message is not only heard, but amplified and actioned. How? Our latest endeavor takes the idea of true customer experience (CX) and multiplies it by three. Three tenured pharmaceuti...

Life science manufacturers are embracing digital strategies to better reach and engage physicians with their brand content. But how effective are their current approaches at delivering the information physicians need — when they it — to feel comfortable prescribing? OptimizeRx surveyed 120+ physicians across six specialty areas, and learned HCPs are actively seeking brand content across a wide var...

Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See https://pcm.adswizz.com for information about our...

Hear how Juice Pharma Worldwide catalyzes the potential charge of molecules into kinetic brand energy. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection” by DP and Triple Scoop...

Since advertising agencies first appeared, great ideas have been table stakes for firms to be able to successfully support clients and their brands. Today’s environment requires dramatic transformation if agencies are going to be able to continue to deliver. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: M...