The MM+M Podcast

In this episode, we delve into The Bloc’s unique and newly launched global strategy with their global CEO and president, Jennifer Matthews and chief digital officer, Jay Appel. Explore how their motto 'Be great to do good' guides expansion, the essence of their rebranding, and a sneak peek into their upcoming innovative offerings in the health communications domain. Join us for an insightful discu...

MM+M’s Jack O’Brien and Lecia Bushak recap highlights from this week’s HLTH conference. Much like its host city, the event has become a pastiche, ranging from an update on the NIH’s innovation budget, to a debate about whether employers should cover GLP-1 drugs, to cameos by celebs like Howie Mandel and Chelsea Clinton discussing other health-related topics. Music by Sixieme Son. Check us out at:...

On the eve of Thursday night’s 20th MM+M Awards gala, Marc Iskowitz interviews longtime juror Ryan Billings, head of commercial innovation at Organon, on how the program has evolved with the pharma industry. Lecia Bushak discusses drugmakers’ (reluctant) participation in Medicare drug pricing negotiation. And the rise of influencer marketing tops our Trends segment, along with the controversies in...

Marc Iskowitz interviews CSL comms/brand chief Anthony Farina about solidifying the Aussie biotech’s purpose en route to its ranking as fastest-growing brand. Lecia Bushak reports on a bipartisan bill to fund community health, amid fears of a government shutdown. And Bruce Willis’ dementia tops our Trends segment, along with TikTok’s mouth-tapers and one poker player’s sickening bluff.   Follow us...

Jack O’Brien talks with Kate Cronin, chief brand officer at Moderna, about how she’s mixing education with entertainment as she guides the Cambridge company - best-known for its mRNA-based vaccine technology - beyond COVID. Lecia Bushak has the latest on the debate in Congress over avoiding a government shutdown, and what that means for healthcare. And “Budget Ozempic” tops our Trends segment, alo...

Larry Dobrow talks with FCB Health New York VP, creative director Justin Kovarsy about "The Disposables." It's the next volley in an ongoing effort by industry coalition Disappearing Doctors to call attention to the mental health crisis raging among healthcare providers in COVID's long wake.   For more information, visit DisappearingDoctors.com .   If you are struggling and need to talk to someone...

Despite new FDA guidance lifting restrictions specific to gay/bisexual men donating blood, Jason Cianciotto of Gay Men's Health Crisis says public health messaging doesn’t match practice. Jack O’Brien also interviews OUTBio’s Ramsey Johnson on the role biopharma can play in supporting the LGBTQ+ community at work. And Elon Musk-backed Neuralink’s move to human experimentation tops our Trends segme...

Jack O’Brien interviews Dr. Kent Bradley, chief health and nutrition officer for Herbalife Nutrition, about why patients taking GLP-1 drugs need better education on healthier eating.  Lecia Bushak explains how efforts to prevent a government shutdown could affect healthcare.  And our “brotox” redux tops the social media segment, along with a Biden health checkup and what Aaron Rodgers had to say a...

With the help of audience intelligence, life sciences companies can leverage previously unattainable intelligence sources with hyper specificity. The result? Data that unlocks new perspectives, fosters powerful healthcare experiences, and solves for key business challenges. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMM...

Jack O'Brien interviews Richard Lui, director of Unconditional , for his take on the documentary’s surprisingly strong reception and how it changes the narrative on mental health and caregiving. Lecia Bushak discusses the first 10 drugs selected for Medicare pricing negotiations and what comes next. And TikTok’s effect on cosmetic surgeries headlines our social media segment, along with items on “...

Jack O’Brien interviews Made Music Studio president Lauren McGuire about the prevalence of sonic branding in healthcare and what goes into scoring sound bites for brands. And the premiere of Netflix’s six-part miniseries Painkiller, about Purdue Pharma’s role in the opioid epidemic, headlines our social media segment, along with items about a Connecticut doctor’s hostage ordeal and masking's quasi...

New products in their precommercial phase must face the realities of resource constraints yet still achieve sales success. Early market synergies leveraging analytics help to optimize preparedness for initial market uptake and utilization of brands. In this discussion we’ll look at some key questions, and the corresponding approaches, that teams regardless of size should be evaluating.   Boundless...

Jack O’Brien interviews Cactus founder/CEO Joe Conrad about how campaigns like Man Therapy may be starting to change the trajectory of suicide among working-age men. Lecia Bushak reviews the new CSRxP poll results that show a bump in bipartisan support for legislation to curb drug costs. And the controversy over full body scans leads our healthcare social media segment, along with items on RFK Jr....

Building solutions for better health outcomes. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection” by DP and Triple Scoop Music. Hosted by Simplecast, an AdsWizz company. See ht...

In this three-part series, Real Chemistry’s Shankar Narayanan (CEO) and Sim Simeonov (CTO) peel back the layers on the transformative effects AI can have – and is having – in healthcare. In addition to sharing their five-step framework for leveraging the latest advancements in AI in healthcare commercialization, these two leaders will also discuss how they’re democratizing access to AI within Real...

Dr. Kemi Olugemo, a philanthropist devoted to advancing global health and gender equity, highlights her work with Clinics for Life , why infant mortality remains a huge problem in America and addresses the root causes of health inequities in a sprawling discussion with Marc Iskowitz. Lecia Bushak provides an update on the state of data privacy policy when it comes to companies using consumers’ hea...

In healthcare marketing, the most successful campaigns begin with a deep understanding of the target – who they are, where they are and how they can best be engaged – and then execute against that audience. Utilizing custom audiences built through ML/AI and real world data helps answer all those questions and, critically, creates a unique data asset exclusive to the advertiser. During this convers...

Dentsu Health’s Collette Douaihy, chief creative officer, describes the global team effort behind the agency’s Grand Prix winner Scrolling Therapy - the app which enables Parkinson’s patients to exercise their facial muscles while navigating social media - in conversation with Jack O’Brien. Lecia Bushak discusses the new Office of Long Covid Research and Practice, and offers an update on the battl...

Engaging HCPs in a meaningful way goes beyond banner advertising. It is important to empower HCPs with relevant information to consistently improve the health outcomes of their patients. Working with real-time data analytics enables marketers to share messages with HCPs at moments that have the greatest impact. This elevates the HCP engagement considerably, equipping prescribers to serve their pat...

Jack O’Brien talks with Dr. Jenny Yu, chief health officer at Healthline Media , about the nuance missing from the GLP-1 conversation and how marketers can reshape messaging. Lecia Bushak discusses a bill that would require HHS to better monitor AI advancements for biosecurity threats, as well as President Biden’s crackdown on insurers who avoid paying for mental healthcare. And Twitter's rebrand...

Jack O'Brien interviews LatAm expat Marty Martinez about reframing creativity in a global context and gets the Tank Worldwide CCO’s take on whether healthcare marketing can catch up to consumer industries. Lecia Bushak’s health policy rundown covers FDA approval of the first OTC birth control pill, Biden’s move to expand HIPAA to protect abortion rights, and J&J’s drug-pricing lawsuit. And our soc...

We’re in the market of communicating complex science to audiences. But in recent years, consumers’ attention spans have fallen shorter than that of a goldfish, which is less than 9 seconds. Our healthcare clients are telling nuanced scientific stories that are rooted in data, facts and a ton of research; therefore, content has to pull in creative solutions to help communicate that narrative in a d...

People have become more agnostic to healthcare brands. Lacek Group’s Tess MacGibbon,  director of thought leadership and healthcare, tells Jack O’Brien about opportunities for regaining loyalty among health brands, from clinical trials and biopharma companies to payers and health systems. Lecia Bushak discusses the White House’s new plan to tackle the deadly crisis posed by people overdosing on xy...

Jack O’Brien speaks with Haleon’s James Sharman, performance and content marketing lead for northern Europe, about the Centrum brand’s online vitamin quiz, creating a flywheel effect, and the privacy aspects of data collection. Lecia Bushak highlights some of Congress’ main legislative priorities for healthcare, and why pharmacy benefit manager (PBM) reform is likely to remain top of mind through...

Kurt Robinson, Senior Vice President of Business Development for Swoop, spoke with Marc Iskowitz, editor-at-large of MM+M to discuss how custom audiences are transforming TV advertising for the life sciences industry. Pharmaceutical advertising's traditional reliance on demographic data to inform television media strategy leads to wasteful spend on an overexposed audience and an unoptimized market...