The MM+M Podcast

Instead of targeting TV audiences based on the programming that aligns with age, and gender demographics or geographic data, it’s possible to reach de-identified patients across TV with the precision of digital. Kate Ludwig, VP of Advanced TV Partnerships for Swoop, explains how and what healthcare marketers need to understand about real world data to optimize engagement. Check us out at: mmm-onli...

KGaA company. Vande Vrede discussed Syntropy ’s collaboration with Evidium to address challenges involving low-quality data that are slowing research progress.  Follow us: @mmmnews To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonl...

Psychiatrist Dr. Gregory Scott Brown says health brands should pick up on peoples’ need for self-care during the holidays, in an interview with Jack O’Brien. Lecia Bushak discusses a new FDA pilot program aiming to boost rare disease therapeutics development. And Snapchat’s Botox activation on AR Lens tops our Trends segment, along with controversial TikTok prescription-med travel hacks and former...

Jack O’Brien speaks with Gabbi founder and CEO Kaitlin Christine, a breast cancer survivor and ovarian cancer previvor. Christine discusses Gabbi's AI model, which helps determine a woman’s risk of breast cancer with 90% accuracy.    Follow us: @MMMnews www.mmm-online.com Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter...

Trinity’s Leslie Orne gives her view on the future of pharma commercialization, including whether real-world data (RWD) is the new market access, and Trinity’s approach to scaling through M&A, partnerships and investment, in this interview with Marc Iskowitz. Lecia Bushak recaps a congressional hearing on the use of psychedelics as mental health care for veterans and Jack O'Brien dives into the $2...

Lecia Bushak talks with Todd Haim, PhD, the director of the National Institute on Aging’s Office of Strategic Extramural Programs, about the organization’s work on behalf of older Americans, including the Start-Up Challenge, why aging is a DE&I issue and the agency's ongoing commercialization efforts.   Follow us: @MMMnews www.mmm-online.com Check us out at: mmm-online.com   Follow us: ...

Segments without soul. Data without humanity. Off-the-shelf segments and sleek dashboards may seem to make things easier to manage, but in a world of increasing efficiency, where everyone has access to the same tools and the same EHR information sliced and diced six ways until Sunday, how can pharma marketers get an edge? You need the data, and we all need to learn the tools. We also need to remem...

Jack O'Brien speaks with Alix Hart, chief marketing officer at Verily, about the company’s culturally competent campaigns to meet underserved populations that have been historically difficult to reach for clinical trial recruitment. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To re...

Jack O'Brien speaks with Dr. Pat Carroll, chief medical officer at Hims & Hers, about the ongoing 'retailization' of healthcare, including responding to evolving consumer expectations for the sector.   Follow us: @MMMnews www.mmm-online.com Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M &nbs...

Jack O’Brien speaks with Kevin O’Brien, SVP of commercial growth and customer operations at WeightWatchers , about how the company is expanding its mission as a brand, his thoughts on the explosion of GLP-1 drugs over the past year and what it means for the discourse around weight loss in this country.   Follow us: @MMMnews www.mmm-online.com Check us out at: mmm-online.com   Follow us: ...

In a preview of their session at this week’s MM+M Media Summit, Jack O’Brien interviews Roku’s Chris Schneider about how pharma brands can ride the ad-supported streaming wave. Lecia Bushak explains the FTC’s recent crackdown on pharma companies over incorrectly listing patents in the FDA’s “Orange book.” And TikTok’s skincare craze tops our Trends segment, along with the reason for Brook Shields’...

Jack O'Brien speaks with Dr. Maggie Czarnogorski, head of digital innovation and implementation science at ViiV Healthcare, about Chapters of Stigma, the virtual reality experience that acknowledges the stresses and micro-traumas that many people living with HIV still endure. Follow us: @MMMnews www.mmm-online.com Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok:...

Lecia Bushak speaks with Jared Adams, chief of engagement and communications for Advanced Research Projects Agency for Health (ARPA-H), about why the federal government’s $2.5 billion health research agency came to HLTH, how it picks investments, and its launch of three U.S. hubs.   Follow us: @MMMnews www.mmm-online.com Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online...

“Definitively Speaking” host Justin Steinman offers some ground rules for health podcasters in an interview with Jack O’Brien. Lecia Bushak discusses President Biden’s executive order on AI in healthcare, which directs federal agencies to develop regulations that harness AI for good and could be a boon for life sciences. And the nurses of TikTok top our Trends segment, along with a scary FDA warni...

Jack O’Brien speaks with Connie Chan Wang, SVP of marketing at Headspace , about the state of mental health in America.  SHOW DESCRIPTION LONG: Jack O’Brien speaks with Connie Chan Wang, SVP of marketing at Headspace, about the state of mental health in America, how the company is seeking to expand access to behavioral services and why it’s important to destigmatize mental health. Check us out at:...

Lecia Bushak speaks with Robin Roberts, CEO of DatosX Digital Health Labs, a newly launched Novartis spin-off designed to execute validation trials for digital health technology, about partnering with health systems to run studies and using AI to generate draft versions of research protocols. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @...

In this exclusive interview with Tom Langan, president and chief commercial officer of Veradigm, delve into the key market themes driving healthcare transformation. Explore how Veradigm, a leader in healthcare technology for providers, payers, and biopharma, is driving value in the healthcare markets where they compete. From the evolving biopharma marketing mix to facilitating the goals of value-b...

Jack O’Brien speaks with Lisa Banks, VP for digital health and innovation at GSK , about the drugmaker’s priorities and partnerships in digital tech, as well as what she sees as a more evidence-backed investing climate following last year’s big decline in VC fundraising for digital health startups. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instag...

Despite digital transformation in healthcare, HCPs still do not have access to real-time, patient-focused information at the right moment. Doceree provider is a unique AI powered programmatic messaging solution for HCPs, delivering hyper relevant, patient-focused messaging from pharmaceutical and life science brands, in real time, within their POC workflows, to improve treatment outcomes. Check us...

In this mini episode of the podcast recorded at HLTH in Las Vegas, Jack O’Brien speaks with Ramita Tandon, chief clinical trials officer at Walgreens, about how the company’s push to offer research opportunities at its pharmacies is panning out, particularly in the diversity of recruiting, and her plans to broaden the number of novel studies offered. Check us out at: mmm-online.com   Follow u...

MM+M’s Headfirst into Health Equity event panelist offers insights into where conversations around health equity go from here. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection...

Jack O’Brien interviews Arun Krishna, head of the U.S. lung cancer franchise at AstraZeneca, about a Tagrisso-based combo that promises a new treatment option for patients. Lecia Bushak gives an update on the confirmation process for Monica Bertagnolli, President Biden’s pick for a new NIH director. And TikTok’s bed-rotting trend tops our Trends segment, along with items on hazardous energy drinks...

In this podcast, we will dive deep into what these C’s are: Clinical, Commercial, Community. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection” by DP and Triple Scoop Music. Ho...

Along with politics and culture, Tel Aviv-based freelance journalist Larry Luxner reports on orphan disease research for MM+M and Rare Disease Advisor. In this special episode, he tells Marc Iskowitz about how his medical coverage has been affected by the October 7 Hamas terror attack on Israel, as well as the mental trauma sure to haunt victims on both sides of this conflict. Check us out at: mmm...

VillageMD's Ellen Donahue-Dalton and American College of Surgeons' Brian Edwards discuss recent ad campaigns, and their vision for fixing what ails primary care, with Jack O'Brien. Lecia Bushak discusses a landmark marijuana financing bill advancing in the Senate and what it could mean for that industry. And TikTok's "bone-smashing" trend tops our Trends segment, along with Netflix’s Big Vape docu...