The MM+M Podcast

Fresh off an abrupt diagnosis that throws his life into disarray, Bill Fitzpatrick is admitted to the hospital to receive a stent.  Fitzpatrick guides the audience into a frantic hospital scene that ultimately results in a discharge home, though more health obstacles remain in his way outside the four walls of the hospital.  His family provides an intimate look at the fear and uncertainty that acc...

Jack O’Brien interviews Sanofi’s global head of R&D portfolio strategy, Helen Merianos , who explains how genAI has “changed the trajectory” of pipeline decisions by the drugmaker.  Lecia Bushak reports on the start of Medicare drug price negotiation and previews this week’s Senate hearing with Big Pharma .  Plus, Publicis Health’s $350 million opioid settlement leads our Trends segment, along wit...

We’ve all seen the intentional, albeit sluggish, progression of the healthcare industry from a product-centric model to one that’s customer-centric. We still find ourselves in a fragmented customer experience, one that ping-pongs between customer expectations and realized capabilities. This divide became more apparent during CES, where the headwinds and tailwinds of healthcare change came to life...

Bill Fitzpatrick, Haymarket Media’s senior producer of podcasts, is a 42-year-old married father of three, an award-winning audio engineer and a long-suffering fan of the New York Mets. Starting in September 2022, Fitzpatrick begins experiencing acute chest pains that he tries to shrug off until he can’t any longer. Months go by without answers from his clinical team but the symptoms remain and es...

Elanco ’s president/CEO Jeff Simmons says the animal health firm will ramp up DTC and digital advertising as it enters a “historic” launch phase. Lecia Bushak explains how Sen. Bernie Sanders got the CEOs of J&J and Merck to agree to testify at his Feb. 8 hearing on drug costs. And news out of Elon Musk’s Neuralink brain implant company tops our Trends segment, along with a planned documentary on...

A leading provider of patient and HCP audiences, Swoop recently launched predictive AI targeting, enabling marketers to anticipate patient needs and behaviors. This new, first-in-class approach allows more precise targeting ahead of major health events. Additionally, Swoop's conversational AI solution enriches the targeting process by facilitating real-time interactions on brand platforms, further...

Swoop has launched conversational AI, addressing the need for real-time, personalized engagement between pharma brands and their audiences. Distinguished from chatbots and generative AI, conversational AI represents the ideal solution for pharmaceutical companies looking to enhance their digital presence and customer interactions. Conversational AI bridges the communication gap with compliance in...

How PRI enhanced a pharma brand’s position as a versatile oncology solution and influenced Rx behavior. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Music: “Deep Reflection” by DP and Triple Scoo...

Even prior to the COVID-19 pandemic, retail companies like Walmart have made deliberate, strategic moves to gain a foothold in the healthcare industry. Digital Editor Jack O’Brien interviews Dr. John Wigneswaran, Walmart's Chief Medical Officer, about the company’s lofty health and wellness.  Senior Reporter Lecia Bushak discusses the FDA’s proposed reorganization plan as well as Sen. Bernie Sande...

Jack O'Brien discusses what's on tap at Davos with Hackensack Meridian Health CEO Robert Garrett, who's chairing the World Economic Forum’s healthcare governance community. Lecia Bushak recaps Roivant Sciences founder Vivek Ramaswamy’s decision to drop out of the presidential race, and takes a look back at his campaign. And Christina Applegate’s MS-defying appearance at the Emmys tops our Trends s...

With the 2024 J.P. Morgan Healthcare Conference underway, MM+M’s Marc Iskowitz provides an update from on the ground in San Francisco. Digital Editor Jack O’Brien talks with Insilico Medicine President Michelle Chen about the company’s ongoing work to bring generative AI’s capabilities to the world of clinical research.  Senior Reporter Lecia Bushak talks about the Food and Drug Administration’s h...

Lecia Bushak explains how Dr. Peter Rezkalla (aka Dr. Disney) has become the med-ed go-to for eight- and 10-year-olds on TikTok. This week’s policy update focuses on the pharma industry’s planned price hikes for 2024, amid the government’s rollout of Medicare price negotiations. We also preview the 42nd annual J.P. Morgan Healthcare Conference. And the health-focused films shortlisted for this yea...

On this best-of episode, Lecia Bushak recaps the year in health policy, and we count down the top five conversations of 2023. Hear highlights from shows featuring execs from Moderna, Arrakis Therapeutics and Dentsu Health, as well as interviews with actor Patrick Dempsey and Yankee great Bernie Williams, both of whom brought compelling health angles of their own.  Check us out at: mmm-online.com &...

Jack O’Brien interviews Kathy Delaney about the creative “sea change” needed to find and fix health inequities, especially tapping diverse voices. Lecia Bushak explains a bipartisan bill targeting the opioid epidemic that passed in the House last week. And SNL’s “Yankee swap” sketch involving CRISPR Therapeutics’ recently approved gene therapy tops our Trends segment, along with Oprah’s weight-los...

Jack O'Brien interviews Cameron Black, the first blind basketball commentator on TV, about an app designed to help all blind people experience the game. Lecia Bushak recaps the Biden administration’s recent move to establish a framework around using “march-in” rights to lower drug prices for the first time. Additionally, the controversy around Panera’s Charged Lemonade tops our Trends segment, alo...

In the past two years we have seen a heavy focus on omnichannel enablement — not just at the strategic level, but at the operational level as well. This approach requires establishing a single view of the customer (HCPs) and, by nature, includes sales and, increasingly, MSLs in the mix. A right-sized “sales” team, with clearly defined roles for office interactions (traditional sales), academic and...

Lecia Bushak speaks with Micah Litow, chief operating officer of Kalderos, about prescription drug discount programs and the lack of collaboration among providers, manufacturers, and state Medicaid programs. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMnews Instagram: @MMMnewsonline Twitter/X: @MMMnews LinkedIn: MM+M   To read more of the most timel...

Jack O’Brien speaks with Dr. Shairi Turner, chief health officer of the Crisis Text Line about her organization’s suicide prevention efforts and work to promote mental health awareness.  Follow us: @mmmnews To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Check us out at: mmm-online.com   Follow us:  YouTube: @MMM-online TikTok: @MMMn...

Investing in and deploying digital technologies and data analytics capabilities is one of the most effective ways for health companies to gain better visibility into the health of patient populations, especially underserved groups, but most organizations have significant ground to cover before reaching maturity around health equity data analytics. A strategic approach to health equity can involve...

Whether your firm wasn’t on this year’s Best Places to Work list, or you’re interested in entering next year, Larry Dobrow and Marc Iskowitz provide insight and highlight some of the most important criteria for helping entries stand out.  Lecia Bushak discusses the debate over reauthorizing the federal PEPFAR AIDS relief program, and what failure to do so might mean for the global HIV initiative. ...

With 2024 planning underway, now is the time to get strategic about audiences. At its core, successful healthcare marketing starts with the target audience: who they are, where do they engage and what content they are most likely to engage with. This lively conversation with Swoop and MM+M focuses on 2024 planning, including the channels healthcare marketers are prioritizing, and how target audien...

Lecia Bushak speaks with Ysabel Duron, founder and executive director of the Latino Cancer Institute, about health equity, especially in the Latinx community, as well as her career spanning from healthcare association leader to award-winning journalist.  Follow us: @mmmnews To read more of the most timely, balanced and original reporting in medical marketing, subscribe here. Check us out at: mmm-o...

Throughout history, storytelling has been a key form of communication, education, and social bonding since language first began. As children, we learn some of our most lasting foundational lessons through stories. A company, product, or brand is only as strong as the emotional connection that it can make with its intended audience. Documentary-style films are a unique and effective medium to tell...

Kiora Pharma CEO Brian Strem, which is developing a small-molecule retinal drug, shares early thoughts about KIO-301’s commercial positioning with Jack O’Brien. Lecia Bushak discusses former President Trump’s comments over the weekend seeking to revive Republican debate around repealing Obamacare. And Dr. Ruth Westheimer’s appointment as New York state’s honorary ambassador to loneliness tops our...

The television landscape has become more volatile – from a lack of consistent third-party measurement to fragmented viewing behavior. However, pharma marketers who want to maximize returns from TV spend can do so by leveraging real world health data and targeting de-identified individuals within a household — and then use that same health data to track campaign performance. Kate Ludwig, VP advance...