The MindShare Real Estate Podcast

So often these days we hear about the term – Value. We hear about the fact that we have to deliver value. But trying to break through the noise is harder than ever these days.  So if you’re going to try do it, which you need to be trying to do every single day, you’d better have something good to say or share with me, because quite frankly we are all super busy. We’ve all heard of WIFM - What’s in...

We all have goals and aspirations. We all know that we need to work hard in life to get the things we ultimately we want. Unfortunately not everyone lives the daily grind the way they should in order to get what they want.  Real Estate is a Relationship business. Everyone wants a Deal everyday, but its not reality. So in comes the day to day, in how we operate, how we carry ourselves, what we lear...

This is the BIG 4 - 0 !!! I don't know...seems like some sort of milestone I guess.... WOW, uproar, backlash, support, and confusion. All reactions I received…amongst the many, to one of my recent posts in a popular Real Estate Facebook group. And I loved it!!  It got people talking for sure! And I certainly exposed the craziness behind what makes our industry tick. Well, maybe more specifica...

Everyone is out there every day trying to get new business, and trying to figure what does and doesn't work to get that business. There are so many techniques and tools available. As time moves on, most try to stay with the times and use the new stuff that may not necessarily be tried and true yet, and which certainly does not have the test of time to stand behind it yet either.  Not that the...

As children we're taught to be ourselves. As we grow up we try and figure out who we are.  Do you remember back in high school, the type of music you listened to set the tone for how you dressed, and who you hung out with?  Growing up, we were all influenced by others. What they thought was cool, influenced what we thought was cool. This was and still is a form of acceptance. Wanting to be ac...

A Brand is not a set of colors or a logo. A Brand is about #MindShare...being top of mind.  Do people think of you, when they think of what you do? How do people perceive you? How do you carry yourself, how do you do business? It is so much more than just the logos and the colors. Branding is the overall of YOU, and includes all of the above. Just because you get a logo, or new branding, or new ph...

Do you realize we’re headed into the final quarter of our year? Ya, the fall market is around the corner, Q4 is here!!  Call this cliché or whatever you want, I’ve told you this before, but I’m going to tell you again – if you want to achieve your goals, you need to set goals, and you need to have a plan. It’s scary to see how many Realtors have no idea what they’re actually truly working towards....

Video brings our words to life.  Many people want to incorporate Video as a tactic, but most are simply too shy of the camera, too scared of the camera, or simply have no idea where to start.  This is not about likes, and views. This is not about just recording and posting a Video once. This is about leveraging the power of Video to keep us human, to keep us real, and to build relationships, in th...

All this talk all the time about what is 'the BIG disruptor' in this Real Estate Industry.  The past numbers of years, technology has totally invaded our space. Well sort of. The thing is, we are the ones who built it. We are the ones who have and continue to, implement it.  But let's go deeper to the reason why we built it - Think about Chat Bots, Action Plans, and iBuyers. They al...

Working with Realtors every day, we are exposed to your wins and losses on a regular basis. We have seen Realtors come and go. Those that get in and realize it isn't for them, those that get in and struggle every day, and those that get in it and win it. Every single person is unique in our own way. We all do things differently. What's good for some, is not always good for others. This i...

Last week, as you already know, I spent a few days at The Blue Mountain Real Estate Conference. In my last Episode which we recorded on site at the conference, I had mentioned that on Day 1 a portion of the Day 2 Audience got together, spread out across 2 rooms for a full day Mastermind session.  We had my friends Andrew Fogliato, and Jeff Lobb moderating each of those rooms, and then myself and m...

We spent 2 powerful days at the Blue Mountain Real Estate Conference in beautiful Collingwood, ON, put on by my good friend Andrew Fogliato from Just Sell Homes. Having so many rock star Realtors together in one place, I had to take the opportunity to record a MindShare PodCast. So I invited 4 awesome people to join me, for what was a very fun, and of course informative conversation.  Charlene De...

"Old People don't use eMail, and Millennials don't read paper" Do you agree or disagree with this statement? I was on a call the other day speaking with a Client about their marketing, and that is what she said to me. So I asked her why she thought that way, and unfortunately she didn't have any really good answer. The thing is that based on this misconception, this misund...

Every time I have guests on I learn a ton!  I then take it upon myself to share that information back with you in easily, digestible, sound bites so that you can pick up that one little nugget you can use to better your business.  Usually everyone's problem is – TIME. No one has any of it, we can't buy more of it, so what do we do about it? Well….we manage it accordingly.  In this Episod...

Working with Realtors every single day, I have come to learn where most of you struggle and where most of you win. There are a lot of similarities amongst many of you. 87% of Agents don't survive past the 5yr mark. Usually its because of lack of systems, and self motivation.  The AMH Theorem is a concept focused around your Audience, Marketing, and your Hustle.  We focus on who your 2 Audienc...

I believe that before we go spending money on Social Media Marketing, we really need to have our organic game on point. We need to know how to use the platform(s), we need to build a foundation of followers…those people typically being friends and family, and bottom line we need to be engaged in it all. Once we have the foundation and the organic traction, we can start to put up the walls, and the...

In the world of Sales there are some very fundamental principles that need to be embeded into our day to day routine.  The MindShare PodCast aims to remind you of what these are on a regular basis. Using real life examples, first hand experiences, and your stories to give value back to You, our industry, and help make everyone in it better, and more successful.  We get so caught up in the bright s...

The other day, this commercial comes on for Realtor.ca.  It’s a guy singing about how he regrets not using a Realtor. As we watch 3 separate scenes, he sings about each explaining what happened and why he regrets the purchase. One being a sewage plant that can be seen from his new home, the next being the new condo building being built which will now block the view you thought you were buying, and...

This Episode is a short little rant for your listening pleasure ;) This business is about relationships.  This isn’t some boiler room. This is the biggest asset of my entire life. I’m not some Lead. I am a husband and father, and I am responsible for 3 other people in my life. I’m not buying an house like I buy the tv or the pizza because they were just on sale today.  I get it, you want more busi...

What's new Today, is old Tomorrow. That's what Technology has done to our world. It's moving at lightning speeds, and is making it hard for people, companies, organizations, and major brands, to keep up with it all.  I believe we need to integrate, but we need to do it with a plan. Oh look, a squirrel! Just chasing the bright shiny object, spending time, effort, and money to impleme...

Go figure, it's already been 22 Weeks since I started The MindShare PodCast, and I can proudly say that I have executed releasing 1 PodCast per week consistently over the past 22 Weeks. That alone is its own challenge. In fact Time Management is a challenge for us all. So it comes down to how structured are we going to be, what kind of plan are we going to have, how are we going to make it al...

Over My 13 years of helping Realtors build #MindShare, I have seen many people come an go in this business. Not having the right plan, the right goals, or any goals for that matter, and not setting themselves up with the right systems was the downfall for most of them.  Over the past number of years, the concept of a Real Estate Team has grown exponentially. And now many Realtors are looking over...

They don't call it the "World" Wide Web for nothing. Literally the entire world has access to this thing. And this means that as easy as the web has made it for us Consumers to take advantage of, it has also become a very complex play ground for Marketers, and Businesses.  Where to start, how much to spend, how to make it actually work...all common questions.  In the Real Estate Ind...

But what do I say? No one wants to hear about my life. What's so exciting about me? I hear it all the time. Everyone wants to be on Social Media, but most don't actually want to be on Social Media. Did that sound confusing? Content is always a challenge. Having what to post, having to take the time, then having to actually think. It's a lot for some to worry about. But I also apprec...

Everyone in the Sales world is trying to figure out how to bring in even more business, yet no one really wants to do the grind, and many feel that if they just hire someone to do "it", that "it" will just get done, and will simply bring in the business. My advice to you - Money is NOT the solution to complacency.  Just because you can hire someone to do it doesn't mean it...