The MindShare Real Estate Podcast

A few years ago I was at Inman Connect in San Francisco, I actually happened to be keynoting the Marketing Track at that one...and while my buddy Jason Frazier and I were headed out for dinner one night, he took notice of his friend Pinky (as he called her) was recording a video interviewing someone else right there on the street corner.  So naturally, I'm like - why do you call her Pinky? He...

Social Media is such a powerful tool with billions using it across a multitude of different platforms.  Which platform is for you? Should you use them all or should you just focus on one? What should you post, how do you come up with content, and how often? These are all common questions and struggles for so many of those billion people.  A little while back, my guest on this episode connected wit...

Albert Einstein once said "Insanity is doing the same thing over and over again and expecting different results" I don't quite agree with this statement.  Now, you may think I'm brave for having a difference of opinion from one of the smartest guys in the world, but as you listen to this weeks episode, using a 4 Step process that you can implement today, I will prove why being...

So much goes on in this crazy world of Real Estate. People dealing with people, there are a lot of great stories, and there are also a lot of misconceptions around how to grow and manage this business. Many know her for her accomplishments as a highly successful REALTOR® and a best-selling author.  But this just begins to scratch the surface.   She is an award-winning educator and influencer.   Sh...

Did you know that the #1 reason people get into the Real Estate Business = Freedom and Flexibility? Some might think the answer is money, and for many that too is the case. Their chance to earn a quick buck and make a lot of money from just one deal. The reality though is that this is a business, just like any other. No one opens a business...or no one should open a business without a proper plan,...

Being comfortable with who you are, knowing who you are, telling the world who you are, it's not the easiest thing in the world to do. In fact most people have no idea how to do it. So how important is it to have a personal brand? How do we share it with the world and get the world to pay more attention to us, to want to work with and refer us, how do we become great at what we do? He is a vi...

Fear, self doubt, procrastination, overthinking, we all do it. You are not alone.  The key is though, how do you deal with it? How in the face of all of that, do you keep pushing forward toward even more success? A passionate, hands-on Broker/Manager who thrives on helping others reach their full potential, and over a decade of experience in the Real Estate industry....she has gone from office adm...

Before his 25th Birthday he was hit by a minivan, and ended up in a comma for a week. When he woke up, he was told that he would never walk again.  At the time, he was an athlete, and aspired to have a family. So hearing the news, as it would for anyone, it goes without saying that it was completely devastating. Most people would crumble at news like this. Most people would fall into depression an...

Everyday is a battle both in life and in business. We battle traffic, we battle getting the next deal, and we battle time, amongst many other things in our day to day. The choice is yours though - do you face it all head on and figure out how to be better each day, or do you struggle in the face of it all, feeling sorry for yourself and complaining about it? The reality is, we all control our own...

The other day I posted a question in a popular Real Estate Group on Facebook, I asked - "What annoys you most about other Realtors" To date, there are almost 400 comments on this one post, and they just keep rolling in.  It was a really nice response to a fairly simple question. From there, my guest posted a follow up question to counter balance my question, and she asked - "What do...

Although being a Mom and selling Real Estate are 2 very different things, you both wear many hats every single minute of every day, and managing it all can seem like a whirlwind to most people. Last week on the show I laid out a 3 step process for how everyone can dominate 2020 and this new decade we’re now in. Step 1 – set the goals, create the resolutions.  Step 2 – Manage Time so you can get it...

Welcome to Season 2 of The MindShare PodCast! Happy New Year everyone! We did it. We survived Season 1 and are now back for a whole new season with new content and new guests, all here on the show for 1 reason, and that is to help you build more MindShare, because MindShare = Market Share! Since the hot topic right now is all about New Years Resolutions...what everyone's going to achieve, how...

Back at the end of 2018, this guy encouraged me to get a podcast going. We've known each other for a few years and have become good friends along the way. We collaborate on all sorts of stuff together, and when it comes to Marketing we can talk for hours together.  Seeing as this is the final episode of The MindShare PodCast for 2019, and the final Episode of Season 1, I thought it would only...

On this Episode, I am joined by another new friend of mine who I met back in San Fran just over a month ago after one my sessions at the NAR Conference and Expo. Low and behold we of course connected on social media, and as any of us should be doing, I tapped in a little deeper to learn about what he's up to in this Real Estate industry of ours.  As he coins himself 'Coach Kyle Draper&ap...

He's been in the world of Sales for 30 years, with 28 of those years being spent in Real Estate.  Having started his career without all of today's technology, he knows what it takes to truly connect with people and create opportunities. From the old school world of cold calling, to the new school methods of online ads, he mixes the old with the new to achieve his success.  He is a recrui...

In the Spring of last year I was Speaking at a conference and I had posted some promo material on my Instagram stories...and this is the power of Social Media and Stories right here... I then got a direct message from this random account (didn't know who they were at the time) and essentially they were just cheering me on. I later realized they too were speaking at this conference.  Fast forw...

Reading through her website, I learned that at one time she had Googled herself, and what she found totally set her off.  She realized that with all the mass advertising she was doing, the bus benches, the billboards, the flyer drops, the newsletters...her name was coming up less than 10x's in online search results...of her own name! She also learned that 70% of people were starting their rea...

I met this guy at an event that we were both speaking at a few weeks ago.  Totally intrigued by his story, I had to have him on the show.  Typically  I like to focus on how to help You build more MindShare, and as you know, I do this by bringing on guests who are not only talking the talk, but who are actually walking the walk.  He is a 17 year old landlord who purchased his first investment prope...

This past weekend I was in San Francisco for the annual NAR Convention. I was asked to present on 2 separate topics, as well as co-host 2 separate panels.  If you haven't been to NAR before, and you are in the Real Estate industry, this is a must attend show. It is massive. They say there were 20,000 attendees this year.  So many booths, and so many Speakers, it is a wealth of knowledge over...

It’s amazing how life can change in the blink of an eye. Here we are stressing every single day about how much we have to do, how much more money we want to make, and so many other things we each face every day in life. But is it all really necessary?  When you get told no? when you don’t get the deal? When you have a fight with a friend or family member? Or lets go extreme like I have at this cur...

I met this couple at an event that I keynoted. They then reached out to me after the fact to set up a workshop for their Office. This was almost 3 Years ago.  In that time, we have stayed in touch regularly, and they have become an inspiration to me in more ways than one. Major supporters of the Easter Seals Program, they have collectively helped raise over a million dollars to support this life c...

Its a popular thing these days to want to be a "content provider".  But what does that really mean? HOW do you even get started? WHY do you want to get started? WHAT do you need to get started? And very importantly WHAT is the ROI in it? In this Episode I am joined by the Founder of REC, and the Host of the REC Experience - Jas Takhar.  We learn about his background in Real Estate. How h...

This week it is Thanksgiving here in Canada.  Last week in The MindShare Challenge we talked all about planning ahead, time management, process, gratitude, mindset, and consistency.  Interestingly enough, based on my sched for this week, I like always planned ahead and knew what I needed to get done before I was out of office for a few days.  The thing is, because my mindset is right, and because...

We know that there is what we like to call the 80/20 rule. 80% of the people don’t do much, and the other 20% do 80% of the business or more.  Most of the time, I believe although maybe deeper rooted, that some people are just not cut out for this business and truly don’t know what it means to get out there and do the things they are supposed to be doing every day.  And in many cases as people are...

These days its all about mixing the old school with the new school. Yet many people are totally scared when it comes to posting and engaging on Social Media. Social Media is powerful. It is steroids to your Sales business, which means you need to leverage it.  You need to get over being uncomfortable and worrying about what people think. You're there aren't you? So don't just scroll...