The MindShare Real Estate Podcast

This week on the show I am joined by Special Guest - Adam Contos.  I've been following him for a while now, and really appreciate his content.  He used to be a member of law enforcement including the Marines Corps, Deputy Sheriff, and SWAT Tactical Commander.  And after a successful career, he transitioned, and started with Remax in 2003. Taking on different leadership roles along the way, in...

With over 450 Agents, his Office sits as the #1 Office in the Greater Toronto Area, the #2 Office in Canada for Century 21, and the #3 Office in the World! Starting in Real Estate at the age of 19, and opening his first Office back in 2004, he has seen many different markets, many different agents, and not only does he understand how to navigate all of it, he knows how to win. Joining me on this E...

The past 6 Months has forced our world to embrace technology. Not that we haven't been doing that already, but I'm talking about everyone, every generation, from young to old, everyone is leveraging it more and more each day. Social distancing and fear have caused many to still remain locked down in their homes, retail was hit by amazon, and then covid came in with a steam roller and jus...

Last week on the show we talked to The Fulton Sisters who are 3rd generation Realtors helping to run the family Brokerage, along with 2 Sales Teams.  They shared insights into how and why to effectively mix new school technology with old school tactics for your Real Estate business. They also told us that Social Media is not the be all and end all of your business, instead its all about networking...

Such confusion these days around what works and what doesn't work to grow your Real Estate Business. This mish mash of options available, from the old school ways to the new school ways, there is simply so many different places to spend your time and your money to try and build your business. But which one is the best one? Should the seasoned old school vets who've been in the business 2...

Do you wait until your car runs out of gas to go fill up at the gas station…or do you prepare before the tank hits Empty? Do you wait until you are getting rained on to fix that leak in your roof, or are you all over that making sure the rain doesn’t get in? Do you wait to adjust your marketing budget, your spending, and your work habits until a global pandemic hits, or are you reading for anythin...

Earlier on throughout Covid, I was doing a lot of virtual presentations to help Realtors, Mortgage Brokers, Loan Officers, Entrepreneurs, and Small Business Owners navigate a time of crisis. I'd like to believe we are coming out the other side of this thing now, and although many people are getting back at it, and finding a lot of success, we always want to ensure we have a solid plan for wha...

Not only a sports fan, I have been playing sports my entire life…as long as I can remember. Both Hockey and Baseball. And as soon as I was good enough to compete at a higher level, I moved into playing at a rep level in both sports.  I play ice hockey once a week every week during the winter, and I own a roller blade league where we play every week during the summer. Unfortunately I stopped playin...

It has been one crazy ride these past 4 months. We literally just went through and some could argue that we are still going through something we’ve never before seen across the entire world.  From a business perspective we have seen a lot of people tighten the belt, marketing budgets, how they operate, what they do each day. Unfortunately many have succumb to their injuries, but fortunately many o...

Wow, what a first half of the year! And I don’t mean that in a good way.  Crazzzzzzyness! It has definitely turned everyone’s worlds upside down. BUT is that upside down in a bad way? I know for me personally, I have learned so much, and this was a very well needed break.  So many businesses have had to turn off the lights and close the doors. Trying to navigate these new waters, and ultimately, h...

Branding. Its thought that this boils down to a logo and a set of colors.  But it is so much more than that. To have a successful brand we need to go beyond the surface level marketing, and we need to dig deep into understanding who our Audience is, so we can deliver the value they need.  By delivering the right message across the right channel, combined with building relationships one client at a...

Has the business of Real Estate really changed much? I mean from 20-30yrs ago, even 40-50 years ago?  You're probably thinking I'm crazy to even ask that. But think about it - what has really changed? I mean yes there's a whole bunch of new tech tools available, and so many more ways to market ourselves...yes a lot has changed.  But has the way we actually earn the business changed...

It is so frustrating when you post something on social media, only to later see: 11 people reached, 0 engagements. Like, how is your marketing ever going to work if nobody even gets to see what you post?? Social Media, being what it is – SOCIAL media, my guest on todays show and I have never actually met, but due to a mutual group of friends, and our online network, we have the opportunity to conn...

I get asked this question all the time - How do I increase my online presence? Many believe that it's as simple as paying for it. Go and buy some Google Ads, or run some Facebook Ads and all of the sudden there's going to be a river of new leads running to your front door.  We Marketers know better, and so do the thousands of Agents who have tried their hand at throwing money at this ide...

After 10 Weeks of uncertainty, everyone is ready for this market to start heating up. But with 10 weeks off, routines change, habits change, and now its hard to turn the jets back on.  This is...or can I say was, a moment in time that helped us change and evolve into better people both in life and in business. As Agents, Realtors, Mortgage Brokers, and Loan Officers we have been given the gift of...

You know that idea about renting the ice cream truck and handing out free ice cream at the local parks in your farm area so that people can get to know you…the neighborhood Realtor? This guy does it! You know the idea about calling 100 houses a day, 5 days a week, that everyone hates, but when done right, people who do it, get business from it? This guy does it! You know the idea of using video, a...

It's a fact...have you heard me say this before...lol...it's a fact that 70-90% of your business comes from your contact list, those people who you already have an existing relationship with.  Real Estate sales don't come from strangers...at least for the most part. I know some people will credit online lead generation or social media advertising for driving a ton of leads their way...

Most Realtors hate cold calling, and door knocking which is obvious. And studies show that most don't like hosting seminars or giving away free value.  On one hand too many people say no, and on the other its a whole bunch of time without direct results of any deals. Yet we so often hear about the term value, and how we need to give it out. In the same breath, we hear about being a leader, an...

Video is a powerful way to let people get to know you from afar. Every major social media platform now provides the ability to leverage video. But the original in the game was and will always remain - YouTube. The big question though, is how do I as an Agent, a Realtor, a Mortgage Broker, or Loan Officer, or any Entrepreneur for that matter, leverage Video to help build my business? And let's...

As the weeks go on through Covid19, the temperature of the economy, the real estate market in specific and those who work within it, along with the emotions are changing quickly. We started with fear and the unknown, we then went into uncertainty, to cabin fever, and now that we realize this isn't ending as quickly as we all would have hoped, many are going into survival mode, with some pulli...

She’s a bestselling author, an international keynote speaker, a Certified High Performance Coach, and a Digital Marketing Expert. Her book is called - 'Think Again – My SEVEN-Stage Journey from Self-Sabotage to Success!' And her focus everyday is on one thing -  Helping people live happier, wealthier, and more fulfilled lives.  On this Episode of The MindShare PodCast I am joined by my f...

He is the Author of the famous title called - Never Split the Difference.  He was the lead international kidnapping negotiator for the Federal Bureau of Investigation, and prior to that served as the lead Crisis Negotiator for the New York City Division of the FBI.  During his government career, he also represented the U.S. Government at two (2) international conferences sponsored by the G-8 as an...

As we sit here today, with all of this social distancing and self isolation because of this COVID-19 pandemic we’re going through, there are a lot of people who are feeling de-motivated, and a lot who are living in fear right now of how they’re going to pick up with work when this all ends, how they’re going to pay their bills, how they’re going to provide for their families. It certainly is a sca...

With everything going on in our world right now, there is so much uncertainty into what's next. Realtors in specific up here in Canada have been deemed an essential service, meaning they can still operate in their day to day. That said, listings have slowed, open houses are being shunned right now, and all with good reason. Social distancing is a must. There are however many people who have n...

It's hard to not pay attention to what others are doing, and what they are achieving, especially when you work so hard to try and achieve, yet often you don't see the results you're ultimately looking for. Setting goals for yourself, having a support system, and compartmentalizing what is really going on with others are 3 big steps in helping you achieve what you want. No stranger t...