The MindShare Real Estate Podcast

I was just speaking at 2 separate events, and these 2 were extra special for me. Not only was I speaking alongside some of the best marketing experts in the country but they're also part of our Industry Syndicate Media Network. Since we were in one place at the same time, we took the opportunity to light up the mic and do a round table episode, broadcasting from Scottsdale, Arizona. In this e...

There are so many bright shiny...in fact there are too many bright shiny objects out there for where to spend your time, and your marketing dollars in order to build your business. Knowing what works and what doesn't is important, and it's just as important to make your own decisions for what's good for you, not what people tell you is good for you. My guest this week is a second ge...

Consistency is the magic ingredient to achieving anything we want in life.  In this episode we learn about content creation, and executing on a Video strategy, all while navigating everything else life throws at us. Everyone is busy, and everyone is getting hit with messages from all angles.  Getting everything done in a day is always a challenge. But with the right discipline, dedication, and mot...

When you manage time, you manage money. When you have a plan, you achieve success. When you believe, nothing can stop you. This is a powerful episode.  Our Guest shares how he got into the world of Real Estate, and then just as everything was going so well, he got hit by a minivan which paralyzed the entire left side of his body, throwing him into a comma for a week. When he woke up, the only way...

We know our business, in this business comes from the people we know. Yet we’re always out there searching for how we can get business from people we don’t know… we call this Prospecting. And the numbers tell us that Prospects only represent between 10-30% of our Annual Income.  This is why you need to build your foundation before you try and put the roof on. In other words, you need to work your...

Technology and these smart phones of ours have empowered us like no generation before. We now have access to almost any tool we need, and it's all right here in our hands.  A simple Google search, and then a little browse in your App store, and within seconds you can be up and running.  Danny is a public speaker, and a Real Estate Coach who’s focus is on marketing and technology. From generat...

These past few weeks I have spent A LOT of time talking about Social Media. I've provided opinions, strategies, and have had some awesome guests on the show to get their take on how this game should really be played.  I've gone off about people spending money to up their game, and have really encouraged all of you to simply get more engaged on your own, instead of looking for ways you ca...

I get these calls all the time, and I see it every time I'm up in front of a crowd. Everyone wants to figure out how they can throw a bunch of money at Social Media to make it work.  No one really knows where to start, and most people completely over complicate the whole process.  This guy made my jaw hit the floor with how much he was going to spend to have someone do it for him, and then wh...

The common thought line for many Realtors, and for good reason, is that they want to do more for their business with Social Media.  The thing is that although many know they want/need it, many have no idea where to start, or what the right way to do it really is. As I dig into this topic more and more and more with many different experts, there are some similarities in advice, and yet many variati...

I run a training program called The MindShare Challenge. It’s an 8 week course, with 8 LIVE Webinars, 1hr/week, it also includes our daily LIVES in our private Facebook Group. Now, before we go live with the first session, we ask all participants to complete what we call “Your personal measuring stick”. We ask them questions such as, how many deals have you done in the past 12 months, how long hav...

How often I have been asked, "How do I up my Social Media Game", or people say "I'm going to focus on my Social Media this year". And I love the question about which Scheduler to use for their posts, yet you go to check them out, and the last post was from a year ago. Lol seriously, you do not need a scheduler! And if you want to up your game, start by posting something to...

We get hit with so many messages every single day. I look down at my phone and I have notifications all over the place. Now on one hand, that’s a great thing. On the other, its like where do you focus?  Everyone is constantly looking for the solution that's going to make their year. Yet there's not enough planning around what you're going to do to support that new bright shiny objec...

So we're now into the thick of things this Year. A solid 2 Weeks in, and I know I'm rocking, and hoping that all of you are as well.  I mean, I was planned, I laid out my 2019 Goals back in early November, I laid out my 2019 Resolutions at the same time, and then I spent the last 2 months of the Year getting really organized to crush it the minute the clock struck midnight on January 1st...

These past few Years, Video has taken on a whole new level in our World. YouTube made it possible for anyone to have their own so called TV Channel. It then took time for us to get familiar with the idea of recording ourselves and posting it up on Social Media so the World could see.  Personally I picked up on the whole video thing, and can attest to the fact that it definitely helps build MindSha...

On a call with a Client the other day who mentioned she just wasn't feeling it, she said she was in a rut and needed to get out, she wasn't on her game. She wanted to know how to pick herself back up. So I gave her some advice, and I am sharing that with all of you in this one. It's too easy to fall, and sometimes not so easy to get back up. Do you ever feel that way? Have a listen...

Fear of over exposure, budgeting, the unknown, they are some of the many factors why most Realtors, and Sales people don't implement an effective cross channel marketing strategy. We feel that if we say it too many times, or people see our ads too many times, that somehow its bad for business. Totally opposite though, if we deliver the right message, across the right channel, we will build th...

This is the absolute first episode of The MindShare Podcast. I thought it would be fitting to introduce myself, share some background, and go over a whole bunch of the what's and why's around this concept I am so focused on called MindShare. I believe that when you have a "brand", a business, your goal should be to build #MindShare every single day. The little actions you take,...