The Member Engagement Show

This episode's guest, Bruce Rosenthal , has an amazing mastery of how to maximize the relationship between associations and their corporate sponsors for both NDR and better member servicing. Corporations re-evaluated during the pandemic what works best for them in pursuit of their overall goals, and associations need to pay attention to those changes. Bruce is a longtime strategic advisor and cons...

This week's guest, Jim Catts , explores how technology has presented both challenges and opportunities for association marketers. Jim is a career technologist who's currently co-funder and CTO of Rhythm Software . He's been working with associations to smartly apply technology to the work they do for around 20 years. In the episode, we cover: How we’ve moved beyond running member experiences manua...

This week, our guest is Annie Henderson , who made the change this year from membership marketing to corporate marketing at her association, ASBO International. Annie and Beth talk through how to navigate the differences of marketing to corporates, particularly at an association, and what techniques you can use to try to bring in sponsors and exhibitors at every level. In this episode, you'll disc...

According to our guest, Kiki L'Italien , trust is an indispensable commodity. Gaining it takes both time and ongoing proof that trust in your association is well deserved. KiKi has honed her approach to communications and strategy for many organizations – nonprofits and corporate alike – including Optica, American Red Cross National Headquarters, QVC, and the American Institute of Architects. Now...

This year, ASAE 's Marketing Membership & Communications Conference in Washington, DC was back in person and in full effect. Higher Logic's association evangelist and podcast host Beth Arritt and Product Marketing Manager Sarah Spinosa were in attendance, and summarize this grand event where over 700 marcom and membership professionals and experts gathered to learn and network. If you couldn't mak...

How can you reach your diverse member segments in a personalized way? Why aren’t "best practices" always the best for your audience? How can you use mute campaigns to prevent unsubscribes? Hear three association marketing professionals discuss these topics and more with Beth Arritt. You’ll come away with marketing plays you can adapt for your own association. Andrea Huggins, Senior Marketing Manag...

How can a solo marketer reach members in a personal way? How can you reduce member email fatigue? What happens when your marketing software doesn’t integrate? See how our fantastic panel of association marketing professionals solves these challenges, and more. You'll hear from: Ashley Baker, Executive Events Director at NiUG Brad Hon, Digital Content Coordinator at the Australian College of Nursin...

Do you want to make a difference at your association? Get members engaged and excited about all you have to offer? Listen to how Joe Delisle , Director of Council Relations at the American Medical Group Association (AMGA), makes this happen at his association. In this episode, he walks through examples of where he’s innovated with AMGA’s online community, events, membership benefits, and how it’s...

Did you hear the news? Higher Logic Thrive just launched! Our new platform makes it easy for associations to create powerful member experiences. Listen in to Beth's conversation with Chief Product Officer James Willey about how Higher Logic Thrive came to be. They’ll share everything it means for your association and your members. Here’s a sneak peek of what Higher Logic Thrive Platform enables yo...

What drives your members to join and participate in your association? Do you really understand their motivators? Listen to speaker, author, and advisor Todd Henry discuss the approach he lays out in his book, The Motivation Code, and how it applies to association professionals. Understand that your members’ motivators will be different from yours, and learn what motivates them, and you’ll be much...

Like many associations, the Public Affairs Council used to give new members everything at once. A big onboarding meeting, an emailed packet of information, a list of benefits – this process took a lot of time for the membership team. So they got together with Helen Taylor, digital marketing manager at the Public Affairs Council and today’s podcast guest, to create a new process: a series of emails...

All communities need strategies, but every online community needs its own unique strategy. Hear how the American Association of Endodontists (AAE) approaches getting their audience engaged. Kim FitzSimmons, Chief Marketing and Communications Officer at AAE, and Natalie Hughes, Integrated Marketing Manager at AAE, join host Beth Arritt to share about their goals, how collaboration between marketing...

Every association has issues it needs to champion – how do you mobilize your members around those issues? Chief Membership Officer Hans Weichhart joined us on the show to share the Educational Theatre Association’s approach to doing this. Join us to hear how EdTA has built a strong member network that mobilizes to support advocacy initiatives at a grassroots level – and how they’re rallying moment...

Join us on the show for a conversation between host Beth Arritt and transformational business leader Dawn Sweeney. Dawn shares executive level ideas that association leaders can apply to grow their businesses, such as the importance of continuous improvement in all areas of your association, and how to build and keep a great team. As the longest serving president of the National Restaurant Associa...

Your members are burnt out. You’re burnt out. How can you stay engaged, engage them, and reset in 2022 to stay fresh? Show host Beth Arritt and NiUG Asia Pacific’s Executive Event Director Ashley Baker got together to discuss some tactics associations can adopt to keep members and staff engaged. It might look like revamping benefits, introducing technology for member engagement, or something as si...

This week on The Member Engagement Show, Beth talks with Todd Hauptli, who she used to work with at AAAE(American Association of Airport Executives). Todd is now President and CEO of AAAE with previous experience in multiple areas at the White House and Capitol Hill. Today, he and Beth talk about what associations can be doing and thinking about as we go into 2022, including the challenges ahead a...

With staff turnover, does your association have the right processes in place? "The Great Resignation" isn't slowing down and greatly impacts our companies and our associations. Today, Beth Arritt and Josh Slyman discuss how to keep things moving for our members. They discuss how you can ensure continuity in your pipeline, help your members through your job board, and leverage automation to maintai...

This week on The Member Engagement Show, our host Beth Arritt sits down with Catherine Hackney to discuss how to keep your members engaged in a time where everyone is facing unique challenges. Catherine is Principal at Confident Communities Consulting, and today she brings her expertise to share ways we can increase member engagement and launch new communities. Tune in now!

What does personalization mean to you? How do you incorporate it into your marketing strategy? Today, Beth Arritt and Vivian Swertinski are here to help you perfect personalization. They discuss why it's so important to not only personalize your strategy but make sure you personalize correctly. Listen now for insights for better and more effective personalization. Also, Beth talks about her new ne...

This week on The Member Engagement Show, we're sharing a session from our 2021 Super Forum Conference. This session is all about meeting planning in an unsteady environment. Since the pandemic, many things have changed; one of those is how we put on events. Now, we can host events in-person, virtual, or hybrid to get the best of both worlds. Today's show will give you the tools you need to success...

On this episode of The Member Engagement Show, our former host Alex Mastrianni interviewed Nancy Hahlbeck, Account Manager at Higher Logic and certified ADA Coordinator. The ADA is the Americans with Disabilities Act of 1990, prohibiting any type of discrimination based on disability. Today, Nancy shares with us all things we need to know about the ADA and the process of becoming an ADA coordinato...

This week on The Member Engagement Show, we are sharing a session from our 2021 Super Forum that includes Taryn Morrissey Buckley, Debra Heater, and Michael O'Neill. Taryn is a CSM here at Higher Logic, Debra is an Outreach Programs Manager, and Michael is a Business Analyst, both at Texas Medical Association. Their chat focuses on the Apple privacy changes and how they can affect email marketing...

Newsletters are a staple of association life. Members depend on them for news and information, corporate vendors bank on them for advertising and exposure, and your association relies on them for member touchpoints, engagement, and ad revenue. But just because these stalwarts are an institution doesn’t mean they have to read like a history book. Is it time to rethink your association’s newsletter?...

Marketing automation isn’t just about automated campaigns – there is so much more to it than that! In this episode, Vivian Swertinski and Beth Arritt share the 5 hacks you can use marketing automation for that will save you time and make your life easier. Tune in now!

Your first automated campaign can be terrifying. Getting management and executives to buy in, knowing where to start, and emailing just the right amount can be difficult. That's why today's episode of The Member Engagement Show is a session from Higher Logics 2021 Super Forum Conference. Beth Arritt and Vivian Swertinski are hosts of this session and are here to give you insights and tips to help...