The Member Engagement Show

In this week's episode of The Member Engagement Show, our new host and engagement expert, Beth Arritt, sits down with Katie Raeburn to discuss community management. Katie is an Online Community Manager here at Higher Logic. Today, she shares her expertise on online communities, including why HUG can be beneficial for marketers and insights to help you begin your HUG journey. Tune in now!

Over the last 18 months, we’ve seen communities spring up faster than ever before—digital became the primary way for members to connect. So we reviewed data from more than one thousand association member communities to identify the most common trends. Check out this on-demand webinar with Higher Logic's resident online community experts, along with Cory Elford, Manager of Communities and Membershi...

Have you heard that short subject lines are better? How about that you should only send marketing emails during weekdays? These may be "best practices," but until you've tested them to see if they work for your members and your audience, you don't know if they're best practices for your association. Today's discussion is with Andrea Huggins, Senior Marketing Manager at the Association for the Adva...

This week on The Member Engagement Show, we discuss the intersection of member engagement and value propositions. What drives member engagement? How do you measure it? How do you make your member engagement better over time? Engagement experts Beth Arritt, Dave Will, and Tom Morrison are joining the discussion today to help us answer these very questions. Listen now to elevate your member engageme...

In today's episode, Maral Balayan discusses how she got started in the online community as manager. The skills she has developed being an online community manager, HTML knowledge or CSS and some design. But, the main key is how Higher Logic functions. There are challenges being discussed as a community manager like the interest or approvals from stakeholders, board members and C-level executives;...

Among the many changes brought on by the pandemic, association organizational structure and staff size changes are among the top. If you work at an association, your team may have shrunk, you may have taken on more responsibilities than you had before, or you may even be in a completely new role. Whatever your situation, you’re probably wondering how you can do more with your technology when you d...

Want to improve your association’s email performance and boost member engagement? Email inboxes are overflowing now more than ever, and the competition is stiff. So how do you cut through the noise? Higher Logic’s resident email marketing experts Beth Arritt and Vivian Swertinski share a fast-paced walkthrough of our top 30 email tips. They cover things you might know about (but don’t always do) a...

In this week's episode, our host Alex is joined by Higher Logic's own Beth Arritt. Beth is an association strategist and marketing automation expert who today talks about multi-channel member communications. Beth shares how important it is for associations to be where their members are(multiple channels), including tips on engaging with the next generation of the workforce, Gen-Zers! Tune in now!

When was the last time you revisited your association’s value proposition? If the answer is anything other than “this year,” it’s time to take another look. According to 2021 data, nearly half of associations think their value proposition is only somewhat compelling, not very compelling, or not at all compelling to members. Offering your members what they want and communicating that clearly is ess...

Time and time again, organizations assume that community member research is duplicative, cumbersome, risky, or incapable of yielding meaningful results. They simply move ahead with their communities and “iterate” as they go. The results of not performing community member research? Mediocre, copycat brand communities that fail to deliver on employee or customer expectations. But, brands can avoid t...

In this week's episode, Alex and Heather talk with Emily Cowan about building her online community. Emily is the Online Communities and Social Channels Manager at the American Society of Anesthesiologists. She shares her journey to getting this position and what it was like starting an online community for a company that didn't have one prior. Not to mention she started this community in the middl...

In this week's episode, Alex is interviewing her co-host, Heather! You'll learn about the history of community management, how the industry has evolved into what it is today, and what the future of community management might be. Heather also shares her path to becoming a Chief Community Officer and her advice to those curious about being a community manager.

With in-person interactions on pause, associations turned to virtual experiences to stay connected to members. But now as the world shifts back to a new normal, people are expecting to have online options for everything. And targeted communication is more important than ever. This all has a direct impact on the way associations recruit and market to members. Today you'll hear from speakers Annie H...

Data-backed decisions are strong decisions. If you want to compete in today’s highly personalized, specialized market, you need to put your members at the center of everything you do, from program offerings to resources to their onboarding journey. What's the fuel that powers that member-centric focus? Data. In today's episode, you'll hear a panel discussion from our three-part webinar series abou...

Plenty of community managers have learned (the hard way) that a big community launch can cause the lightning in a bottle effect - Where excitement runs high initially, but quickly loses its grip. But does that mean we are doomed to slow roll outs and quiet pilots? And what do you do when your leadership team wants to launch with a bang despite best practices? Join this conversation to learn best p...

This week, Higher Logic's Annie O'Brien and Kristin Bednarek join Alex and Heather to discuss AMAs. As Community Managers, Annie and Kristin give us tips on putting together a successful AMA, including questions you should incorporate and the proper timing between each AMA. All of which will help create more value and engagement from these sessions.

This episode is from a previous recording from our Super Forum 2020 Virtual Conference. Innovation. Culture change. Customer retention. These business goals are simple to explain but much more complex to actualize. Luckily, your organizations’ community is the ideal connector between these types of complex business goals and your customers’ needs. In this session, you will learn how to develop, pl...

As a first-time CEO/Executive Director coming into a national association that had not seen any changes to its business model, technology, membership services, etc., Amber Huston was met with a wave of needs and feedback. At the core, the association was in the midst of an identity crisis; was the association's purpose still relevant. Listen to this episode to hear how a first-time executive lever...

This week we gathered three engagement experts to talk about the ASAE Marketing, Membership & Communications Conference. You'll hear from Beth Arritt, Sara Maloney, and Conor Higgins about why mentorship programs are beneficial and tips to help you get your mentorship program on the right track. You'll hear them dive into metrics for engagement, including ideal timelines to pull metrics and what y...

We’re not web designers, but with just a few small changes we made a huge impact on the overall accessibility of our online community. Learn how web accessibility creates a better experience for all members of your community and how you can make simple, impactful changes to improve your site. No coding skill required. Lauren Kocher, Sr. Manager of Community Engagement at ISTE shares how she's made...

Mentoring is a key element of the member journey. But what does mentoring look like during a global pandemic? Leverage your online community! See how ASCE is rethinking the mentoring experience, using community resources, and automating the program with Higher Logic.

Industry data tells you that online communities contribute to key business goals like retention, satisfaction, and loyalty. And you’ve seen the evidence time and again that your community helps your members or customers be more successful. But quantifying that value for your specific community can be challenging. Tune into a panel discussion with three community experts. We’ll discuss how they tac...

This week, Pam Rosenberg joins the show! Pam, manager of learning and development at The Risk Management Association, and an expert in community, is here to discuss engagement, networking in communities virtually, and the engagement strategies. Tune in now!

This week, Alex and and Heather are joined by Beth Arritt. Beth is the Product Marketing Manager at Higher Logic, and is here to discuss how to integrate your community with your marketing automation and your database. Tune in now and hear Beth's insights about how she can help drive member engagement!

It’s entirely possible for organizations to believe their messaging is audience-centric. The question is, does your audience feel that way? Get a fresh perspective on taking a strategic approach to craft messages that put your audience front and center, with inspiration from AARC and how they applied this technique to win back 800 members in 45 days.