The Member Engagement Show

Our guest on this episode of Higher Logic’s The Member Engagement Show  is Stephanie Kusibab , CEO and chief strategist for Essentiam . Stephanie has worked extensively with associations and nonprofits on everything from futures and foresight work to organizational strategy and innovation. Topics covered on this episode include: Advancing from simply gathering data to using insights from that data...

Our guest on this episode of Higher Logic’s The Member Engagement Show is Ashleigh Brookshaw , a strategic advisor at Higher Logic who is also a Prosci-certified change manager and agile & traditional project manager. As more associations adopt AI, Ashleigh touches on several topics related to the challenges and opportunities that can bring: How organizations can adopt AI successfully. Why AI...

Our guest on this episode of The Member Engagement Show is Amber Worthen , Founder and CEO of Email Maven . She’s an email strategist who’s spent years helping member organizations rethink how they connect with members through email. Most recently, she’s been exploring the effect of AI on email inboxes. Topics covered include:  What is changing in the email landscape now that AI has come along? Wh...

In this episode of The Member Engagement Show , our guest is Andrew Hohman , Senior Implementation Advisor at Higher Logic . about the best practices for launching and sustaining successful online communities. We talk about identifying and addressing project risks and helping associations make their new communities successful. Topics covered include: What separates successful online communities fr...

Our guest on this episode of The Member Engagement Show is Sarah Spinosa , Director of Product Marketing for Higher Logic . Sarah discusses value propositions for associations and how they can be activated, elevated, and improved. Topics covered include: Why the pressure to hone a clear value proposition is increasing Recognizing Members as consumers, with expectations influenced by their experien...

Our guest on this episode of The Member Engagement Show is Terry Nawrot , co-founder and CEO of VideoRequest , a video creation, editing, and sharing platform. Terry talks about the many ways associations can use video and make video creation do-able. Topics covered include: What's changed in terms of how people prefer to consume video content? Who should "own" and be making video content in organ...

Our guest on this episode of The Member Engagement Show is Erin Fuller , Global Head of Association Solutions for MCI Group in Geneva, Switzerland and Chief Strategy Officer for MCI USA. As we head into 2026, Erin discusses learnings from the MCI Association Engagement Index, tipping us off to the forces shaping associations in the year ahead. Topics include: The generational changes in associatio...

Our guest on this episode of The Member Engagement Show is Hillary Chambers , Manager of Global Meetings and Events for the Higher Education Users Group (HEUG), a leading global user community in higher education built on Higher Logic’s online community software. Hillary also leads planning and promotion for Higher Logic’s annual Super Forum conference. We talk about how to maximize engagement at...

Our guest on this episode of The Member Engagement Show is Georgina Donahue , Higher Logic’s Director of Community Innovation and AI Strategy. With over 10 years in community leadership (having started out as a community manager) Georgina shares her wealth of expertise in community leadership, and user-focused community advocacy. Topics covered include: How community is the engine that drives alig...

Today’s episode of The Member Engagement Show is a special presentation of a recent webinar covering the release of Higher Logic’s 2025 Association Community Benchmark Report: “From Data to Action.” Kelly and her guests Eileen Quinn and John Micah Yates , strategic advisors on the Higher Logic customer success team, walk through the results of the study and offer strategies to increase member part...

Our guest this episode of The Member Engagement Show is Brian Scott , President and CISO of 501CISO , who talks about the increasing prevalence of cybercrime targeting nonprofits and associations. We discuss the industrialization of cybercrime, the unique vulnerabilities of smaller organizations, and the importance of cybersecurity education and training. Topics covered include: Why cybercrime is...

Our guest on this episode of The Member Engagement Show is Christin Berry CAE, VP Business Analytics and Data services at ASAE. Christin recently presented a session at ASAE’s annual conference on how to use data to gain meaningful insights that can help you ask better questions and make better decisions. This tied in nicely to Higher Logic’s own recently released 2025 Association Community Benchm...

On this timely and informative episode of The Member Engagement Show , Dorothy Deng , Partner at Whiteford, Taylor & Preston discusses AI and copyright law, especially as it relates to association management. There are many legal considerations for associations using AI and this is an excellent primer on the copyright fundamentals to stay safe and within the law. Topics covered include: Fundam...

On this episode of Higher Logic’s “ Member Engagement Show ,” Higher Logic Strategic Advisor Bekah Weidner talks about ways to bring in non-dues revenue (NDR) in uncertain economic times or times of economic change. Looking for ways to boost revenue at your organization? Topics covered include: The importance of having diverse sources of revenue. Sponsorship and advertising strategies and tactics....

In this episode of The Member Engagement Show , we talk with Bettina Fowler , Senior VP of Customer Success at Higher Logic to get the very best of her popular session at Higher Logic's annual Super Forum conference, “ 45 Ideas in 45 Minutes .” Bettina has been involved in customer success at Higher Logic for 11 years and has tons of great insights from working with customers on implementation, me...

Our guest on this episode of The Member Engagement Show is Higher Logic’s own Senior Product Manager, Aaron Novelle . Aaron has been a leader in the development of AI enhancements to the Higher Logic Thrive platform. With those enhancements now in beta, we wanted to catch up with Aaron about how associations can leverage AI to continuously improve the member experience. Topics covered include: Wha...

On this episode of Higher Logic’s award-winning “ Member Engagement Show ,” we talk with Karen Saverino , CMO at Smithbucklin . Karen has over 25 years of experience in marketing and communications, most with nonprofits and associations. She is one of the authors of Smithbucklin’s recent report on the Perceptions and Evolving Role of Associations. Listen to the episode for insights from that repor...

Our guest this episode of the award-winning Member Engagement Show is Romeo Talento , Customer Success Advisor at Higher Logic and a career expert in SEO strategies, who talks about some of the ways associations and non-profits are approaching and should approach those SEO strategies. Prior to his role at HL, Romeo managed membership and marketing for associations like the American Bar Association...

Our guest on this episode of The Member Engagement Show is Peggy Hoffman , Founder of Mariner Management. Mariner Management is an association management company providing full management services to small associations and counsel to global associations seeking to improve member communities and volunteer development. Peggy also works as a member community strategist, volunteer management consultan...

On this episode of Higher Logic Thrive’s The Member Engagement Show , our guests are Andrea Wieters , Director of Strategic and Future Focused Research for the ASAE Research Foundation, and Jennifer McNelly , CEO of the American Society of Safety Professionals. Both work on ASAE ForesightWorks , a program focused on major trend analysis and forecasting to equip associations and their volunteer lea...

On this special episode of The Member Engagement Show , we give you exclusive listener access to a recent webinar: “What Do Members Want? Tips and Trends from Higher Logic’s 2024 Association Member Experience Report.” Presenters Higher Logic Content Marketing Manager Kelly Whelan , Director of Product Marketing Sarah Spinosa , and Strategic Advisor Bekah Weidner reveal insights gleaned from the st...

In this episode of The Member Engagement Show , we explore educational trends and best practices for associations, as well as Learning Management Systems (LMS) with two fantastic guests from Mark L. Jones , CAE, and Liam O’Malley CAE, PMP. We cover all things related to empowering associations to create powerful learning opportunities for members, including topics such as: What a Learning Manageme...

In this episode of The Member Engagement Show , we talk with Angela Costa , TD SYNNEX Marketing Strategist, and Kendrick Johnson , TD SYNNEX Digital Marketing Specialist about how to strategize and set up your community to attract sponsors and generate content and value for members. It’s a great listen for any association interested in monetization and non-dues revenue. Topics covered on this epis...

In this episode of The Member Engagement Show , we speak with Higher Logic’s Senior Privacy Analyst Amanda DeLuke about much-talked-about concerns around AI, privacy, security, and data protection. Topics covered include: What is ISO and SOC2, and why are they important security standards? The latest AI and privacy trends. How to approach AI at your organization with your eyes wide open. Considera...

Our guest this episode is Michael Jones , VP of Mobile Technologies at Results Direct. Results Direct helps associations leverage mobile apps and engagement trends to enhance member communication, engagement, and retention and improve the member experience. Results Direct is a longtime partner of Higher Logic and partnered with us to create Higher Logic Thrive Mobile 365. During this episode, we e...