The Member Engagement Show

In this episode of The Member Engagement Show , we cover Higher Logic's recently released 2024 Association Community Benchmark Report, which collects community performance and engagement data specifically for associations and non-profits. Not only do we discuss key metrics from the report, but expert community advisors Tiffany Moule and  Kimmie Harrington share tips for improving your community pe...

Our guests on this week’s episode are Higher Logic Senior Advisor of Customer Success, Kristen Parody, and Higher Logic Customer Success Manager, Cate Sauer. Kristen and Cate are both regulars on the Higher Logic Users Group (HUG) and former association management professionals. Their work at Higher Logic revolves around helping associations succeed by sharing high-level strategies, best practices...

Our guest this episode is Heather McNair, CEO of Cloud Generation. Heather has had a long career working on association communities and credentialing programs. Heather also shares how Higher Logic Thrive Credentialing can help associations administer their certification, certificate, and credential programs. In one example. Heather shares how an association more than doubled the number of new cert...

Our guest this episode is Higher Logic's Chief Technology Officer, Conor Sibley , who has spent three decades at influential companies designing and managing Internet scale platforms. He has intimate knowledge of emerging technologies and is part of the team leading the development of Higher Logic’s own AI toolset. We talk about the ways AI applications for associations are evolving, and Conor hig...

Our guest on this episode of The Member Engagement Show is Diana Mertz, Sr. Director of Membership and Engagement with the American Staffing Association. Diana has over 15 years' experience in association management, primarily on the membership side. Topics covered include: Building and maintaining special interest groups in communities. Nurturing volunteers as leaders. Tips for communities keepin...

In this episode, we talk with Amber Worthen , CEO of Email Maven , which provides comprehensive email platform support primarily for associations. Email Maven helps staff get the email work done, pitching in on both projects and overall strategy. Prior to Email Maven, Amber was in the trade association space for seven years. The episode explores: How to accomplish a lot with a small email marketin...

In this episode, we talk to Higher Logic ’s Sr. Product Marketing Manager Sarah Spinosa about how to effectively use association job boards to assist members in their career growth, sustain industries, and increase the value of your association community; all part of effective association management. Topics include: Job Boards reinforce your association as the “professional home” for members. A jo...

Our guest on this episode of The Member Engagement Show is Higher Logic's Sales Enablement Manager Devin Timbrook , who has 7 years’ experience working with associations and nonprofits. Devin specializes in scalable ways to engage members, and in this episode she focuses on how associations can use automation to save time and create personalized member experiences. Kelly and Devin cover: Trends in...

In this episode of The Member Engagement Show , Kelly talks with Kunal Johar , Co-founder and Chief Technology Officer of OpenWater by ASI. Kunal shares how anyone can help their organization digitally transform. He also walks through the transformative impacts of using the latest addition to the Higher Logic Thrive suite: Higher Logic Thrive Submissions and Review . The result of a partnership be...

On this episode of The Member Engagement Show , Kelly talks with Higher Logic’s Sr. Sales Engineer Emily Stamm about association volunteer and mentorship programs. The episode covers: How mentorship programs benefit both seasoned experts and younger members. Why you should establish volunteer programs in your association. What makes for great volunteer opportunities. How to spot and foster the bes...

Our guest on today’s episode is Higher Logic’s own Martha Jack . Martha is the Senior Director of Design Services, where she leads the Design Services team in helping customers build communities uniquely tailored to association needs. Martha has worked with countless clients to create community and website experiences that foster member engagement and support the objectives of associations. Topics...

Kelly's guest on this episode of The Member Engagement Show is Shaine Anderson, Executive Vice President and COO of the commercial real estate development association, NAIOP . Shaine has also held roles at the National Association of Landscape Professionals, the US Indoor Soccer Association, and the American Composites Manufacturers Association. Over the years, Shaine has just about seen it all in...

Our guest on this episode of The Member Engagement Show is Lucas McCann, President/CEO of Core Affinity. Lucas is also President and owner of the Big Red M and the host of the 6 Degrees of Associations podcast. He's worked with over 1000 associations to develop successful programs, optimize marketing, increase revenue, and cultivate industry partnerships. Kelly chats with Lucas about association a...

In this episode, Higher Logic’s Kelly Whelan talks with Teri Carden, creator of Non Dues-A-Palooza, an organization that brings together industry thought leaders and curious association professionals to explore new and innovative ways to generate and implement non-dues revenue for associations. Give the episode a listen and you’ll learn: Why NDR so important and impactful for associations. Today’s...

Today we discuss Higher Logic ’s 2023 Association Community Benchmark Report with Senior Customer Advisor Kristen Parody. Kristen and Kelly cover topics like: Why associations should review benchmarks and how they can use them. Using benchmarks to inform discussions with your leadership team. The trends in engagement pre-, during, and post-pandemic. Using benchmarks for reasonable goal setting. Th...

On this episode of the Member Engagement Show, Kelly talks with Sarah Spinosa , Product Marketing Manager at Higher Logic and a member of the ASAE Marketing Advisory Council. Sarah has 15 years of marketing experience and served on the 2023 ASAE MMCC Program Advisory Council and as an ASAE Gold Circle Award judge.   The conversation revolves around member-generated content and touches on: *What me...

In this episode Higher Logic's Sr. Marketing Automation Manager and email marketing expert Stefani Read touches on some of the learning from Higher Logic’s annual Email Benchmark Report and gives tips on how to operationalize the revealed insights. Topics include: The effect of Apple’s Mail Privacy Protection on getting accurate open rate metrics and other recipient data and how to cope with it Wh...

Associations need to be able to draw in each new generation (both as members and staff) to continue grow and thrive. As Gen Z enters the workforce, how should associations adapt in order to demonstrate their relevance? Our guest this episode is Hanna Holman , a 2021 graduate with a BA in strategic communication journalism. She was a project manager with Mountain Tennessee Outreach Project, a group...

This episodes guests, Alexey Gutin and Josh Slyman of Web Scribble , walk us through the enormous value that job boards and communities that incorporate career development bring to associations, employers, and members. Alexey is Co-founder and CEO at Web Scribble while Higher Logic alumni Josh is the company’s Director of Product Strategy. In this episode, we cover: Higher Logic's newest associati...

This episode, we talk with speaker and thought leader Reggie Henry , Chief Information and Performance Excellence officer at ASAE about what associations should be thinking about in 2023. We cover ground such as: Are we planning too much based on last year’s data and technology? Why you can't go back to how things were pre-pandemic. The importance of continuing to support the new and diverse peopl...

In this episode, host Kelly Whelan talks with Higher Logic Product Marketing Manager Sarah Spinosa about the recently released Association Member Experience Report. There's nothing like going right to source when you want to find out what members want, like, and wish they were getting from their association memberships, and that's exactly what this report outlines. This is an episode not to be mis...

The Guest: Suzanne F Stevens . Suzanne is a professional speaker who has served on many boards, including as past president of the Canadian Association of Professional Speakers. As the founder of YouMeWe Social Impact Group , she works with organizations to grow Conscious leaders, their influence, and Social Impact – sustainably. Suzanne merges her social initiative expertise in the nonprofit and...

In this episode of Higher Logic 's Member Engagement Show, Kelly talks with Marianne Fray , CEO of the Maternity Care Coalition , an organization that works to improve the health and well-being of pregnant women and parenting families, and enhance school readiness for children 0-3. With a 30+ year career inspiring diverse teams to do more together than they could alone to strengthen communities, M...

Our guest on this episode is Dominick Mondi, President of the MidAtlantic Society of Association Executives and Executive Director of the NE Spa and Pool Association. In it, our host Beth and Dominick discuss:  Why you should consider volunteering at an association What is “micro-volunteering”? Keeping a volunteer base engaged and energetic The many ways people come to work for associations The ch...

In this episode, Beth Arritt speaks with guests Frank Humada and Colby Horton with Association Briefings about the power of communicating through audio and the ins and outs of launching a podcast for your association.   By listening to this show, you'll learn: Is podcasting right for your association? The strategy that goes into successful podcasts Lessons learned from the association podcasting f...