The Measure Pod

Full show notes, transcript and AI chatbot - https://shorturl.at/hpHRW You can now watch this episode as a vodcast over on YouTube - https://youtu.be/vDvvtv4WqNM 00:02:02 - Introducing special guest Tim Ceuppens  00:04:02 - Tim's backstory and career journey  00:08:00 - The problem with data meetings  00:09:08 - Applying psychology of data in practice  00:10:13 - The challenge with agency reportin...

Episode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with Jim Sterne from Target Marketing. He specifically discusses the changes in online marketing and data since the 1990s. Full episode here: https://shorturl.at/euwI1 ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join...

Full show notes, transcript and AI chatbot - https://shorturl.at/hqFZ0 You can now watch this episode as a vodcast over on YouTube - https://youtu.be/-7WYFOk3dvc 00:00:00 - Introduction to Alan Lucas and form analytics  00:03:11 - Alan Lucas's background and Zuko Analytics  00:06:28 - Comparing Zuko with GA4 capabilities  00:10:03 - The problem of form analytics longevity  00:13:09 - The continuou...

Episode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with Ellen Cole from Little Seed Group. Ellen shared insights on working with invisible differences and offers tips for businesses to enhance inclusivity in their social media and marketing efforts. Full episode here: https://shorturl.at/tBGU6 ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by...

Full show notes, transcript and AI chatbot - https://shorturl.at/bgn48 You can now watch this episode as a vodcast over on YouTube - https://youtu.be/dwGiFdW-DGg 00:00:00 - Introduction  00:02:38 - Matt Jones' background and Freelancing Friends podcast  00:03:16 - Matt's entry into data marketing  00:06:02 - The intersection of Tech SEO and analytics  00:09:25 - The challenge of proving SEO value...

Episode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with our very own Matt Hooson, the Data Engineering Lead here at Measurelab. In this clip taken from episode 74 we discuss the update framework he's developed, and the costs and considerations when migrating to server-side GTM. Full episode here: https://shorturl.at/wxBR7 ----- About The Measure Pod: The Measure Pod...

Full show notes, transcript and AI chatbot - https://shorturl.at/gkrMU You can now watch this episode as a vodcast over on YouTube - https://youtu.be/YdobyGA4DWg 00:00:00 - Introduction  00:06:00 - Unifying data with CDPs  00:07:35 - The Composable CDP concept  00:09:09 - GA4's position in the CDP ecosystem  00:11:35 - Google Optimize Sunset and GA4's future  00:20:08 - The future of GA4 and its i...

Episode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with Johan van de Werken from GA4BigQuery.com. In this clip taken from episode 72 we discuss the use cases for using the GA4 interface over BigQuery data, and some thoughts around where that's going in the future. Full episode here: https://shorturl.at/fANO9 ----- About The Measure Pod: The Measure Pod is a weekly po...

Full show notes, transcript and AI chatbot - https://shorturl.at/qwRZ6 You can now watch this episode as a vodcast over on YouTube - https://youtu.be/BaK-EnMe91g 00:00:00 - Introduction  00:00:15 - Festive greetings and episode overview  00:00:47 - Personal reflections on 2023  00:01:00 - Video games and platform updates  00:02:28 - Career changes and joining MeasurePod  00:03:33 - Launching new t...

Episode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with Marc Crawley from Diversita, a recruitment company that specialises in advising and empowering neurodivergent data, technology and IT professionals. Full episode here: https://shorturl.at/fsyHQ ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and p...

Full show notes, transcript and AI chatbot - https://shorturl.at/bioqR. You can now watch this episode as a vodcast over on YouTube - https://www.youtube.com/watch?v=5OrlSP8Tpk4. 00:00 Intro  03:52 Topic  53:21 Quick fire/outro ----- Episode Summary: In this week's episode of The Measure Pod we spoke to Adam Greco from Amplitude. We talked specifically around warehouse native analytics, and whethe...

Episode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with Rowenna Fielding, a data privacy expert. She discusses the difference between ePrivacy and GDPR, as well as debunking cookie consent.  Full episode here: https://shorturl.at/mxTW5 ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analyti...

Episode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with Phil Gomm and Tony Reeves from Ding, a learning design consultancy. They discussed with us what learning design is, and how it can be applied to the analytics industry to create positive experiences.  Full episode here: https://shorturl.at/fjmDG ----- About The Measure Pod: The Measure Pod is a weekly podcast ho...

Episode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with David Mannheim about personalisation, and the meaning behind it. Full episode here: https://shorturl.at/yAU37 ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Measurelab, Bhav from CRAP Talks a...

Episode Summary: This is the first of our weekly sound bites (from the archive). In this clip from September 2022, Dan & Dara spoke with Rick Dronkers about GDPR and data privacy. Full episode here: https://shorturl.at/cIKSU ----- About The Measure Pod: The Measure Pod is a weekly podcast hosted by veteran practitioners of the marketing and product analytics industry. Join Dan and Dara from Me...

Full show notes, transcript and (NEW!) AI chatbot - https://bit.ly/3tEDQL8. 00:00 Start  00:15 Intro  00:40 Main topic  00:40 What’s the biggest challenge today which will be gone in five years time?  03:42 What will be the biggest challenge in the next five years?  07:53 Outro ----- Episode Summary: In this bonus episode of The Measure Pod, Dan asked attendees at MeasureCamp London two thought pr...

Full show notes, transcript and (NEW!) AI chatbot - https://bit.ly/3FxOPch. 00:00 Intro.  00:28 Self-serve analytics failure.  03:20 Self-serve analytics debate.  07:16 Data democratisation and self-service.  09:41 People misusing self-serve analytics.  13:14 Self-serve data analysis.  16:49 Self-serve analytics challenges.  18:10 Data literacy.  21:11 Overcoming learning challenges.  24:01 Unders...

Full show notes, transcript and (NEW!) AI chatbot - https://bit.ly/46c7BBx. 00:00 Intro.  01:04 The product world from a marketing perspective.  04:26 Intellectual gap in project management.  06:31 Product management journey.  08:29 Analytics in game development.  12:10 When to have a dedicated analyst.  14:14 Introducing a marketing analyst.  19:35 Data engineering within software engineering.  2...

Full show notes, transcript and (NEW!) AI chatbot - https://bit.ly/4669rE7. 00:00 Intro.  01:05 Data analysis as a product.  05:02 Analytics as a data product.  06:48 Advanced analytics and data science.  10:44 Organizing data products.  14:21 Managing people's expectations.  18:15 Data product maturity.  22:41 Operational model and analytics engineering.  24:36 Productizing analytics and adoption...

Full show notes, transcript and (NEW!) AI chatbot - https://bit.ly/461QORs. 00:00:00 Intro.  00:00:32 Data expert discusses A-B testing and generative AI.  00:05:03 Different perspectives on data science.  00:09:34 Be holistic in data analysis.  00:14:16 Experimentation is both science and art.  00:18:02 Value of experimentation in CRO.  00:25:55 Data democratization is essential.  00:29:53 AI has...

Full show notes, transcript and (NEW!) AI chatbot - https://bit.ly/3sSuhrR. 00:00:00 Intro.  00:01:49 SEO and unexplored territories.  00:05:31 SEO changes over time.  00:07:58 Using generative AI for content.  00:09:24 Upskilling with data and analytics.  00:12:23 SEO ROI and prioritizing efforts.  00:17:02 Keywords and changing intent.  00:18:29 Multifaceted analytics process.  00:22:03 SEO and...

Full show notes, transcript and (NEW!) AI chatbot - https://bit.ly/44IRpWL. [00:00:00] Intro.  [00:00:19] Data literacy discussion.  [00:04:42] Data literacy and translation.  [00:07:29] Overcoming fear of data.  [00:10:38] The next extension of language.  [00:13:38] Interpreting data and domain expertise.  [00:16:41] AI and data interpretation.  [00:19:41] Internal problems of data literacy.  [00...

Full show notes, transcript and (NEW!) AI chatbot - https://bit.ly/3QXO2Ip. [00:00:00] Intro.  [00:01:35] Future of product analytics tools.  [00:03:33] Product analytics toolset changes.  [00:07:40] Product-led growth.  [00:10:35] The next evolution in analytics.  [00:12:07] Google's dominance in analytics.  [00:16:00] The cost models of event based tracking.  [00:19:36] Pattern matching and data...

Full show notes and transcript - https://bit.ly/3YMHC0G. 00:15 - Intro  00:38 - Topic  36:58 - Outro ----- Episode Summary: In this week's episode of The Measure Pod, Dan, Dara and Bhav delve deep into the transition from Universal Analytics (UA) to Google Analytics 4 (GA4). They reflect on their personal experiences with UA and express their mixed feelings about its departure. They also discuss h...

Full show notes and transcript - https://bit.ly/44ixVIi. 00:15 - Intro  04:10 - Conversation  46:20 - Rapid fire ----- Episode Summary: Dan, Dara and Bhav are joined by David Mannheim (founder of Made With Intent and author of The Person In Personalisation) to talk about the world of personalisation and his new book 'The Person in Personalisation'. They talk about Disney's failed personalisation a...