Measurelab
The Measure Pod
The Measure Pod is your go-to fortnightly podcast hosted by seasoned analytics pros. Join Dara Fitzgerald (Co-Founder at Measurelab) & Matthew Hooson (Head of Engineering at Measurelab) as they dive into the world of data, analytics and measurement—with a side of fun.
Author
Measurelab
Category
Podcast website
Latest episode
Jun 26, 2026
Where to listen?
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Episodes
#143 Stick, twist, or wait for Clippy: A week inside OpenAI 26.06.2026 1:14:51
Full show notes and transcript - https://bit.ly/4ev1DlN Watch on YouTube - https://youtu.be/ZSDSk6R4ugg ----- Episode Summary: Dara and Matthew spend a week putting OpenAI through its paces (ChatGPT, Codex and deep research) against their daily driver, Claude. A blind four-way experiment building a running-race predictor surfaces a clear split: deep research goes to OpenAI, while coding and long-...
#142 Google's agentic era: Next '26 and I/O '26 unpacked 12.06.2026 1:27:12
Full show notes and transcript - https://bit.ly/google-agentic-era Watch on YouTube - https://youtu.be/eamMBmm6oTU ----- Episode Summary: Dara and Matthew open with a breaking-news bulletin on Anthropic's newly released Fable, the consumer sibling to Mythos, covering its safety off-ramp to Opus 4.8, its pricing, and the looming switch from subscription to usage-based access. The main episode is a...
#141 Introducing SEAM: Siloed Data, Central Intelligence 26.05.2026 1:16:42
Full show notes and transcript - https://bit.ly/introducing-seam-podcast Watch on YouTube - https://youtu.be/rvRd4nep3QU ----- Episode Summary: Dara and Matthew return after a break with a bumper news roundup covering frontier model updates, Google I/O and Next, Anthropic's Mythos and Project Glasswing, and the latest AI design tools. The main event is the official reveal of SEAM (Semantic Engine...
#140 Taming BigQuery costs with Alvin.ai (with Martin Sahlen) 02.05.2026 1:03:15
Full show notes and transcript - https://bit.ly/bq-cost-taming Watch on YouTube - https://youtu.be/2QxXQH6waLk ----- Episode Summary: In this episode of The Measure Pod, Dara and Matthew welcome Martin Sahlen, CEO and co-founder of Alvin.ai. Martin shares his journey from studying computer science in Norway to serial entrepreneurship, eventually settling in Tallinn, Estonia, where he founded Alvi...
#139 The role of AI and semantic layers in BI (with Colin Zima at Omni) 27.03.2026 57:24
Full show notes, transcript and AI chatbot - https://bit.ly/4t8mHmC Watch on YouTube - https://youtu.be/NqnBWK2si4Y ----- Episode Summary: In this episode of the Measure Pod, Dara and Matthew welcome Colin Zima, CEO and co-founder of Omni. Colin shares his journey in the analytics space, detailing his extensive experience with data tools, including eight years at Looker, where he held various role...
#138 Is Claude the future of agentic AI 13.03.2026 57:05
Full show notes, transcript and AI chatbot - https://bit.ly/40Zlwd1 Watch on YouTube - https://youtu.be/l-tb1uryhg8 ----- Episode Summary: Dara and Matthew are back with a packed episode. From the Pentagon drama that had Anthropic, OpenAI and Sam Altman making headlines, to Google's latest releases in BigQuery, Flux, Code Wiki and Workspace CLI, there's no shortage of things to unpack. The main ev...
#137 Which LLMs stand the test of time? 20.02.2026 48:38
Full show notes, transcript and AI chatbot - https://bit.ly/406exPn Watch on YouTube - https://youtu.be/ZvVsb9ezGKI ----- Episode Summary: In this episode of The Measure Pod, Dara and Matthew ride the wave of technological change, diving into the fast-moving dynamics of AI model competition and what it means for the industry. They explore how tools like Co-work are reshaping the way developers wri...
#136 Agents, swarms, and the AI awakening 06.02.2026 58:36
Full show notes, transcript and AI chatbot - https://bit.ly/49YPF1L Watch on YouTube - https://youtu.be/hcYLQIw9N-s ----- Episode Summary: In this episode of The Measure Pod, Dara and Matthew ease into the new year, shake off the podcasting rust before diving into big-picture ideas about AI’s potential to guide humanity toward a more optimistic, almost Star Trek–like future. Along the way, they ex...
#135 Twelve highlights of 2025 and future predictions 19.12.2025 50:09
Full show notes, transcript and AI chatbot - https://bit.ly/4s2dxZd Watch on YouTube - https://youtu.be/mcSx6M5-V4w ----- Episode Summary: In this episode of The Measure Pod, join Dara and Matthew as they look back over the year with 12 of their favourite highlights. They discuss the funniest and most thought-provoking moments from past episodes, including the infamous tungsten cubes story, the im...
#134 Building AI agents, from consciousness to collaboration (with Daniel Hulme at WPP) 28.11.2025 1:31:40
Full show notes, transcript and AI chatbot - https://bit.ly/43VYaqO Watch on YouTube - https://www.youtube.com/watch?v=kV6RsjPsj3c ----- Episode Summary: In this episode of The Measure Pod, we welcome Daniel Hulme, an expert in artificial intelligence and the founder of Satalia, a company recently acquired by WPP. Daniel shares insights from his extensive background in AI, which includes studying...
#133 The role of AI in analytics (with Juliana Jackson at Jellyfish) 14.11.2025 1:05:26
Full show notes, transcript and AI chatbot - https://bit.ly/4hWoNlj Watch on YouTube - https://www.youtube.com/watch?v=IF1m9aXBeR8 ----- Episode Summary: In this episode of The Measure Pod, Dara and Matthew sit down with Juliana Jackson, returning for her second appearance, Juliana shares her journey since 2010 and emphasises her identity as a product person and how her role has developed. With a...
#132 The impact of AI on digital experience (with Yali Sassoon at Snowplow) 31.10.2025 1:20:45
Full show notes, transcript and AI chatbot - http://bit.ly/47uSwNd Watch on YouTube - https://www.youtube.com/watch?v=9qjSjsFnTiE ----- Episode Summary: In this episode of The Measure Pod, Dara and Matthew sit down with Yali Sassoon, co-founder and CTO of Snowplow. Yali reflects on Snowplow’s early challenges, the transformation brought about by cloud data warehouses, and the shifting roles of dat...
#131 From raw export to insight-ready data (with Johan van de Werken at GA4Dataform) 17.10.2025 1:18:09
Full show notes, transcript and AI chatbot - http://bit.ly/47craLC Watch on YouTube - https://youtu.be/lvzrZTee9lY ----- Episode Summary: In this episode of The Measure Pod, Dara and Matthew sit down with Johan van de Werken from GA4Dataform to talk about the evolving world of analytics engineering and data transformation. From his early career journey to his work with BigQuery and large language...
#130 GenAI in action: Cloud DevOps and Tagassistant.ai (with Mark Edmondson) 03.10.2025 1:27:53
Full show notes, transcript and AI chatbot - http://bit.ly/4gXOEJa Watch on YouTube - https://www.youtube.com/watch?v=dcb_WFxQGZg ----- Episode Summary: In this episode of The Measure Pod, Dara and Matthew sit down with Mark Edmondson, AI Engineer, founder of Sunholo and Aitana, and board member at 8-bit-sheep. They explore the rapidly evolving landscape of AI in business and analytics, from caree...
#129 The impact of AI on digital analytics and user privacy (with Brian Clifton) 19.09.2025 1:14:31
Full show notes, transcript and AI chatbot - http://bit.ly/4msIQbF Watch on YouTube - https://youtu.be/5hchBfk763o 00:00:00 – Introduction 00:01:54 – Privacy and data sharing 00:05:16 – AI pilots failure statistics 00:08:09 – Economic impact of automation 00:10:39 – AI usage and income correlation 00:15:12 – Automation versus augmentation in AI 00:18:04 – AI and privacy in analytics 00:21:2...
#128 MCP servers in digital analytics (with Gunnar Griese at 8-bit-sheep) 05.09.2025 1:16:07
Full show notes, transcript and AI chatbot - http://bit.ly/45OMaZF Watch on YouTube - https://youtu.be/sFBo_j3cLIE Join our Dataform webinar on the 11th of September - http://bit.ly/4gfuFFu 00:00:00 - Introduction 00:01:22 - News Roundup 00:02:04 - Claude Chrome Pilot and risks 00:06:42 - Lethal trifecta problem 00:08:32 - Image generation advancements 00:12:55 - Competitive image editing sof...
#127 Ensuring robust data collection – lessons from Trackingplan (with Josele Perez) 22.08.2025 1:11:14
Full show notes, transcript and AI chatbot - http://bit.ly/4fNEBpm Watch on YouTube - https://youtu.be/Bz4YYZCjT6g 00:00:00 Introduction 00:03:11 GPT-5 release predictions 00:06:15 Incremental updates in AI 00:10:14 AGI as a marketing label 00:14:41 Regulation catching up with AI 00:18:24 Google Cloud Marketing Analytics Partnership 00:20:07 Dataform's impact on data quality 00:25:39 First...
#126 First-party data strategy – a client side perspective (with Roman Petrochenkov at Carwow) 08.08.2025 1:12:00
Full show notes, transcript and AI chatbot - http://bit.ly/4oqoJNe Watch on YouTube - https://youtu.be/Leb1rjtODGc 00:00:00 - Introduction 00:03:26 - Google Analytics and AI News 00:05:06 - ChatGPT Agent Tool and Pizza Ordering 00:07:06 - ChatGPT 5 Speculations 00:09:09 - Google Notebook LM and Video Generation 00:12:24 - Google AI Search in the UK 00:14:27 - Google's AI Strategy and Adverti...
#125 Proactive pipelines – the power of shifting left (with Chad Sanderson at Gable) 25.07.2025 1:14:05
Full show notes, transcript and AI chatbot - http://bit.ly/452Y00x Watch on YouTube - https://youtu.be/mVwb4KJpUoM 00:00:00 Introduction 00:07:46 Google Analytics MCP server 00:08:39 AI in Google Analytics management 00:12:27 Google Analytics and Reddit ads 00:17:14 Shift left manifesto explained 00:21:06 Data ownership and governance 00:24:06 Shifting left in data quality 00:28:19 Tools fo...
#124 Transforming tag management with server-side GTM (with Denis Golubovskyi at Stape) 11.07.2025 1:05:54
Full show notes, transcript and AI chatbot - http://bit.ly/44K1vsE Watch on YouTube - https://youtu.be/9emUszHU41U Webinar sign-up link: http://bit.ly/4nCbIjz 00:00:00 - Introduction 00:00:47 - News Segment Introduction 00:01:10 - Anthropic's AI Experiment 00:04:00 - AI's Business Acumen and Failures 00:06:18 - Meta Poaching OpenAI Engineers 00:08:23 - WhatsApp Introducing Advertising 00:11:...
#123 Why teams are turning to warehouse-native analytics (with István Mészáros at Mitzu) 20.06.2025 1:00:54
Full show notes, transcript and AI chatbot - http://bit.ly/3FX0G7s Watch on YouTube - https://youtu.be/l6F_9ZfHxJc Webinar sign-up link: http://bit.ly/4ehrs7m 00:00:00 Google Cloud outage consequences 00:05:09 Google Search AI integration 00:09:50 Shopping journey optimisation 00:10:56 Martech madness webinar promo 00:11:36 Martech stack challenges and solutions 00:16:25 Warehouse native anal...
#122 Digital transformation in the age of AI (with Antony Mayfield at Brilliant Noise) 06.06.2025 1:12:03
Full show notes, transcript and AI chatbot - https://bit.ly/45GkOF6 Watch on YouTube - https://youtu.be/EOCkEORVToo 00:00:00 - Introduction 00:00:47 - News Overview 00:02:25 - Speculations on AI and Hardware Integration 00:03:25 - AI Devices and Market Speculations 00:04:03 - Subscription Models and Data Privacy Concerns 00:05:21 - AI and Consumer Technology 00:05:48 - Anthropic's New Claude...
#121 Using Dataform and DBT in modern analytics (with Verónica Delgado-Benito at Springer Nature) 23.05.2025 50:13
Full show notes, transcript and AI chatbot - https://bit.ly/4dtzBFh Watch on YouTube - https://youtu.be/4yo-N2KM8rw 00:00:00 - Introduction 00:01:00 - Veronica's Career Journey 00:02:30 - Transition from Academia to Data Analysis 00:04:00 - Regrets About Leaving Academia 00:05:30 - Current Role as a Product Data Analyst 00:07:00 - Skills Required in Data Analysis 00:09:00 - Bridging Technica...
#120 Marketing analytics updates and a BigQuery health check 02.05.2025 1:01:59
Full show notes, transcript and AI chatbot - https://bit.ly/42SW2yG Watch on YouTube - https://youtu.be/08gLvHthNuw 00:00:00 – Introduction 00:05:37 – ChatGPT shopping and e-commerce 00:08:50 – AI impact on data tracking 00:12:28 – Natural language data analysis tool 00:16:18 – Discovery Catalog for Cloud Storage 00:19:11 – Data accessibility in BigQuery 00:25:23 – AI-generated insights in G...
#119 Google Cloud Next 25 roundup 18.04.2025 1:00:23
Full show notes, transcript and AI chatbot - https://bit.ly/3Gg5HHZ Watch on YouTube - https://youtu.be/dcZhmVY_Bl0 00:00:00 - New co-host introduction. 00:04:01 - Google Next 25 conference highlights. 00:08:10 - CapEx spend on cloud and AI. 00:12:37 - Cross-cloud collaboration and flexibility. 00:15:40 - Gemini's integration in Firebase. 00:21:01 - Autonomous data AI platform. 00:25:10 - Da...
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