The Measure Pod

Full show notes, transcript and AI chatbot - https://bit.ly/4kOQnll Watch on YouTube - https://youtu.be/VI6Qe0rZL1w 00:00:00 - Introduction and Special Announcement  00:00:36 - Dara returns  00:00:57 - Farewell to Dan and Bhav  00:03:29 - Dara's Quiz Introduction  00:04:13 - Quiz Rules and Format  00:06:09 - First Quote: Analytics Belts  00:10:34 - Second Quote: Eggs in One Basket  00:14:06 - Thir...

Full show notes, transcript and AI chatbot - https://bit.ly/3CX6tsf Watch on YouTube - https://youtu.be/Qgg42DI_Z08 00:01:22 Technology's Role in Analytics.  00:06:48 E-commerce transaction percentage in Coppel.  00:09:19 Attribution challenges in marketing.  00:12:41 Human understanding in technology.  00:19:23 E-commerce impact on business growth.  00:22:32 Omni-channel marketing evolution.  00:...

Full show notes, transcript and AI chatbot - https://bit.ly/40Wf46m 00:00:40 Who are you? And what brings you to Superweek?  00:05:50 What’s been your favourite part of Superweek?  00:10:43 How would you explain Superweek to someone who’s never been before?  ----- Episode Summary: In this week's episode of The Measure Pod, Dan catches up with attendees at Superweek 2025 in Hungary, a conference de...

Full show notes, transcript and AI chatbot - https://bit.ly/40XHblN Watch on YouTube - https://youtu.be/Bc79OgBxR9w 00:02:03 Content creation as a process.  00:04:06 Transition from physics to AI.  00:08:02 YouTube content creation journey.  00:09:15 Beginners in data science content.  00:12:41 Personal wisdom and mental health.  00:16:20 Getting started in data science.  00:19:10 Data scientist v...

Full show notes, transcript and AI chatbot - https://bit.ly/4gMftip Watch on YouTube - https://youtu.be/E202iZDFAOY Chapters:  00:00:00 - Introduction  00:04:13 - Welcoming Ole to the Show  00:04:51 - Ole's Background and Project A Overview  00:05:55 - Role of Data in Early-Stage Companies  00:07:25 - Early Interest in Data  00:09:12 - Timing for Investing in Data  00:10:04 - Early Data Strategy a...

Full show notes, transcript and AI chatbot - https://bit.ly/4gs0BoK Watch on YouTube - https://youtu.be/PbrJeY0fCtU 00:00:00 - Introduction  00:01:55 - Christmas Message and Podcast Plug  00:03:03 - Janos' Background and Career Journey  00:07:01 - Founding Atriba and Early Challenges  00:09:19 - Impact of GDPR on Attribution Modeling  00:10:58 - Factors Beyond Clicks in Marketing Measurement  00:1...

Full show notes, transcript and AI chatbot - https://bit.ly/4194ef8 Watch on YouTube - https://youtu.be/Jgdk7Ou93Bg 00:00:00 - Marketing and product analytics crossover.  00:04:24 - Brighton meetup for analytics.  00:08:32 - Product analytics platforms vs GA4.  00:11:05 - Product analytics platform considerations.  00:14:46 - Lifetime value and retention analysis.  00:18:28 - Product analytics and...

Full show notes, transcript and AI chatbot - https://bit.ly/3O88XGc Watch on YouTube - https://youtu.be/bIYsp57Rmuo 00:00:00 - Introduction  00:05:15 - Crap Talks Brighton  00:07:11 - Analytics as an investment  00:10:57 - Analytics as a profit enabler  00:14:47 - Analytics team success without proof  00:18:19 - Thermostat vs. Thermometer analogy  00:23:54 - Optimising sales call strategies  00:24...

Full show notes, transcript and AI chatbot - https://bit.ly/4fe0FrC Watch on YouTube - https://youtu.be/hSmKcauB_5E 00:00:00 - Introduction to The Measure Pod  00:00:22 - The Future of Data Collection  00:01:00 - The Reality of Data Accuracy  00:02:45 - The Need for 100% Data Collection  00:03:23 - The Trap of Data-First Thinking  00:04:26 - Data Silos and Business Expectations  00:06:07 - Politic...

Full show notes, transcript and AI chatbot - https://bit.ly/47XYg1I Watch on YouTube - https://youtu.be/ZF8VwfJHz5Q 00:00:00 - Introduction and Episode Overview  00:00:52 - Guest Introduction: Gabor Mester from Sony PlayStation  00:02:03 - Hosts' Backgrounds and Initial Thoughts  00:04:12 - Gabor's Career Journey at PlayStation  00:07:08 - Platform Analytics vs. Game Analytics  00:10:01 - Technolo...

Full show notes, transcript and AI chatbot - https://bit.ly/3BtcCei Watch on YouTube - https://youtu.be/vVUIpqhk1tw 00:00:00 - Introduction and Episode Overview  00:01:07 - Initial Thoughts on Data Accuracy  00:02:07 - Reassuring Stakeholders About Data Usability  00:02:45 - Whoop and Personal Data Tracking  00:04:26 - Gaming Nostalgia: Broken Sword Reforged  00:04:47 - Impact of Cookie Banners on...

Full show notes, transcript and AI chatbot - https://bit.ly/3AZqihd Watch on YouTube - https://www.youtube.com/watch?v=Zt6s__jGEWE 00:00:00 - Introduction and Episode Overview  00:02:14 - Measure Camp London Announcement  00:03:28 - Welcoming Back Steen Rasmussen  00:04:01 - Steen's Background and Focus on Commercial Analytics  00:06:34 - Turning Analytics from Cost Center to Profit Center  00:09:...

Dan's analytics survey - https://docs.google.com/forms/d/e/1FAIpQLSe5FOecqPttUyuJKmLeXJT3TyYCoCq1oXoy0SjYWdMUP9SjIA/viewform ----- Full show notes, transcript and AI chatbot - https://bit.ly/4dHPwiu Watch on YouTube - https://youtu.be/LqY2p6By688 00:00:00 - Introduction and Episode Overview  00:02:03 - Dedication to Ida and Episode Start  00:03:01 - Analytics Survey and Its Purpose  00:04:27 - Ida...

Full show notes, transcript and AI chatbot - https://t.ly/6eOxg Watch on YouTube - https://www.youtube.com/watch?v=bCHDdXoK0Jc 00:00:00 - Introduction and Episode Recap  00:03:30 - Juliana's Background and Current Role  00:05:44 - Juliana's Work at MediaMonks  00:07:14 - Juliana's Podcast Journey  00:11:31 - Transition to App Analytics  00:19:09 - Learning from Developers  00:20:59 - Bhav's Reflec...

Full show notes, transcript and AI chatbot - https://rb.gy/4ldywl Watch on YouTube - https://youtu.be/wU7WheJSQh4 00:00:00 - Introduction and Episode Overview  00:00:48 - Bhav's Initial Thoughts on Modern Marketing  00:01:42 - Importance of Labelling Modern Marketing  00:02:23 - Links and Resources Mentioned  00:03:56 - Introduction of Guest Ken Williams  00:04:46 - Ken's Background and Career Jou...

Full show notes, transcript and AI chatbot - https://rb.gy/brjbry You can now watch this episode as a vodcast over on YouTube - https://www.youtube.com/watch?v=_OcLDhx9YFs 00:00:00 - Introduction and Podcast Update  00:00:57 - Discussion on Blog Post: Data is a Journey, Not a Destination  00:01:18 - Metaphor of Data as a Road Trip  00:02:22 - Content Warning for Data Engineers  00:02:45 - Upcoming...

Episode Summary: In this weeks sound bite (from the archive) Dan discussed the end of rules-based attribution in Google Analytics 4. He reflects on the shift from Universal Analytics to GA4, highlighting the focus on data-driven attribution and the removal of other attribution models. He also explores Google's perspective on encouraging the use of data-driven attribution and the implications for d...

Episode Summary: In this weeks sound bite (from the archive) Dara discusses the process of building out automated dashboards. This includes everything from the initial wire-framing, the creation, and potential iterations you might need to make a long the way. Check out the full episode on how to build out dashboards like a pro. Full episode here: https://shorturl.at/ioOUW ----- About The Measure P...

Full show notes, transcript and AI chatbot - https://shorturl.at/kzOY9 You can now watch this episode as a vodcast over on YouTube - https://youtu.be/-LVxueobRTg [00:00:00] Intro.  [00:05:28] Podcast milestones and statistics.  [00:09:36] Changing Views on Google Analytics.  [00:14:19] Nostalgia in analytics evolution.  [00:15:54] Data refinement analogy.  [00:20:30] Outsourcing analytics services...

Episode Summary: In this weeks sound bite (from the archive) we revisit a conversation with David Mannheim from August 2023, diving into the topic of personalisation. David discusses how personalisation goes beyond just a recommendation engine, emphasising its role in building deeper connections with customers. The conversation explores the idea that all brands, even those like Screwfix, can benef...

Full show notes, transcript and AI chatbot - https://shorturl.at/adrZ9 You can now watch this episode as a vodcast over on YouTube - https://youtu.be/J82o-sTTxW0 [00:00:00] Human37 and inspiration  [00:08:13] ROI positive CDP implementations  [00:11:28] Customer Data Platforms and ROI  [00:15:19] CRM vs CDP functionalities  [00:23:05] Composable CDPs landscape complexity  [00:26:42] CDP components...

Full show notes, transcript and AI chatbot - https://shorturl.at/jzDMR You can now watch this episode as a vodcast over on YouTube - https://youtu.be/_YTgTnZZqZQ 00:00:00 - Intro  00:03:27 - Welcoming Gaurav Tiwari  00:03:59 - Gaurav's Background in Data Analytics  00:08:01 - Empowerment through Self-Serve Analytics  00:09:21 - The Challenge of Data Literacy  00:13:10 - The Role of Generative AI i...

Episode Summary: In this weeks sound bite (from the archive) Dan & Dara spoke with Rasmus Houlind from Agillic. They chat about what personalisation entails, the distinctions between implicit and explicit personalisation, the ownership of the customer journey by the customer, and the adaptation of a CRO mindset for personalisation. Full episode here: https://shorturl.at/CFHIX ----- About The M...

Full show notes, transcript and AI chatbot - https://shorturl.at/fqIO2 You can now watch this episode as a vodcast over on YouTube - https://youtu.be/VDZ5P8_Ianc [00:00:00] Introduction.  [00:06:32] What is a semantic layer?  [00:08:13] Semantic layers in data analysis.  [00:15:50] Semantic layers in AI.  [00:25:40] Building modern data stacks.  [00:30:04] The future of semantic layers.  [00:33:27...

Full show notes, transcript and AI chatbot - https://shorturl.at/hlrX7 You can now watch this episode as a vodcast over on YouTube - https://youtu.be/f0oL6Fvao78 00:00:00 - Intro  00:02:27 - Welcoming Timo Dechau to the show  00:03:09 - Timo introduces himself and his journey  00:06:07 - The evolution of product management  00:07:00 - Transition to event data in marketing analytics  00:10:02 - The...