The Measure Pod

Show notes and transcript - https://bit.ly/3s4haTU. 00:15 - Intro  02:41 - Topic  42:13 - Outro Dan and Dara kick off a new season of The Measure Pod by introducing Bhav Patel as a guest co-host and discussing all things marketing and product analytics. Dara tries to play Dan and Bhav off each other, Bhav promises to bring controversy, and Dan gains Bhav in team-User versus team-Session. The post...

Show notes and full transcript is available at https://bit.ly/42EywUq. 00:15 - Intro  02:55 - Topic  39:53 - Wind down  41:39 - Outro This week Dan and Dara are joined by Rasmus Houlind - author of the book Hello $FirstName and CXO at Agillic. In this discussion, they chat about what personalisation is, the differences between implicit and explicit personalisation, how the customer journey belongs...

Show notes and full transcript is available at https://bit.ly/3p5ETl3. 00:15 - Intro  02:13 - Topic  26:17 - Wind down  28:29 - Outro This week Dan and Dara chat about quantitative and qualitative data, the merits of each type, and how they need to be used together and not siloed away in different teams to get the most valuable insights. This topic was suggested via our Feedback Form by Hugh - tha...

Show notes and full transcript is available at https://bit.ly/427625x. 00:15 - Intro  01:32 - Topic  24:44 - Wind down  27:16 - Outro This week Dan and Dara chat about the slow but steady move in Google Analytics 4 (GA4) towards reintroducing older session-based metrics that were in Universal Analytics (UA). Is this an admission that they were wrong to not have them in GA4 to begin with? Why would...

Show notes and full transcript is available at https://bit.ly/3KWjfap. 00:15 - Intro  02:27 - Topic  34:08 - Wind down  35:54 - Outro This week Dan and Dara are joined by Alexis Nicolas from brīt klik. They discuss the reasons why companies would want to move beyond just using Google Ads to use Google's Campaign Manager 360 (CM360), Search Ads 360 (SA360) and Display & Video 360 (DV360), and h...

Show notes and full transcript is available at https://bit.ly/3MYs3iH. 00:15 - Intro  01:31 - Topic  33:00 - Wind down  35:20 - Outro This week Dan and Dara are back solo this week to talk about the recent news from Google that they are removing most of the rules-based attribution models from Google Analytics 4 and Google Ads. Dara keeps asking if anyone cares or is affected by the change, and Dan...

Show notes and full transcript is available at https://bit.ly/3Zt69Xm. 00:15 - Intro  03:33 - Topic  37:88 - Wind down  39:59 - Outro This week Dan and Dara are joined by Phil Gomm and Tony Reeves from Ding, a learning design consultancy. Ding and Measurelab have been working together over the last few months to build out a new Google Analytics 4 (GA4) learning experience, which has take the form...

Show notes and full transcript is available at https://bit.ly/3lCoUcR. 00:15 - Intro  02:16 - Topic  33:28 - Wind down  34:36 - Outro This week Dan and Dara are joined by Matthew Hooson from Measurelab to talk about server-side Google Tag Manager (sGTM) and the UPDATE framework to best migrate over to server-side tagging. Hear Matthew talk to Dara and Dan about what he and the team have learned fr...

Show notes and full transcript is available at https://bit.ly/3ll3GAc. 00:15 - Intro  04:57 - Topic  33:43 - Wind down  34:56 - Outro This week Dan and Dara are joined by their first returning guest Bhav Patel! Bhav has been on a journey since the last time they were on the podcast, starting the product measurement consultancy CAUSL and running more CRAP Talks. Hear from Bhav what it's like starti...

Show notes and full transcript is available at https://bit.ly/3Jsfn1b. 00:15 - Intro  02:19 - Topic  31:50 - Wind down  33:44 - Outro This week Dan and Dara are joined by Johan van de Werken, creator of GA4BigQuery.com. They chat about how GA4BigQuery started and where it's going, how Johan moved from letters to numbers, how the GA4 BigQuery course on Simmer was designed and developed, and we hear...

Show notes and full transcript is available at http://bit.ly/3y6y3Nn. 00:15 - Intro  02:55 - Topic  27:36 - Wind down  30:03 - Outro This week Dan and Dara are once again running solo, and this time bringing back up the Universal Analytics (UA) sunset timeline and when you should have Google Analytics 4 (GA4) in place by. Spoiler alert, it's asap! They chat about how it can take two to three month...

Show notes and full transcript is available at https://bit.ly/3RUqItC. 00:15 - Intro  02:18 - Topic  36:42 - Wind down  39:11 - Outro This week Dan and Dara talk about their experiences in building automated dashboards. There's 1,001 ways to approach building them, so Dan and Dara go through the common missteps, how to scope and plan it out effectively, and even ways to measure the usefulness and...

Show notes and full transcript is available at https://bit.ly/3Jztgex. 00:15 - Intro  01:05 - Topic  27:50 - Wind down  31:21 - Outro This week Dan and Dara talk about the very recent announcement that Google Optimize will be sunset on 30th September 2023. No exceptions, no extensions, it'll be gone for good for everyone - the free and paid versions! They discuss how this will affect the analytics...

Show notes and full transcript is available at https://bit.ly/40a19Iv. 00:15 - Intro  06:02 - Topic  40:26 - Wind down  41:16 - Outro This week Dan and Dara are joined by Marc Crawley @ Diversita, a recruitment organisation that specialises in advising and empowering neurodivergent data, technology and IT professionals. Neurodiversity is everywhere, with around 20% of the UK considered neurodiverg...

Show notes and full transcript is available at https://bit.ly/3H2kWSM. 00:15 - Intro  01:55 - Topic  35:31 - Wind down  36:44 - Outro This week Dan is joined by Usman Qureshi from the CRO agency Spiralyze to discuss all the GA4 features that they need to see in 2023. They reviewed episode #21 of The Measure Pod on what we needed to see from GA4 in 2022, see what actually happened and then what GA4...

Show notes and full transcript is available at https://bit.ly/3Qk6ngc. 00:15 - Intro  01:55 - Topic  29:20 - Wind down  31:47 - Outro This week Dan and Dara are chatting about what they think will change in the analytics industry in 2023. Things like consent management, financial recession, multi-cloud warehousing, Universal Analytics (UA) getting shut down and lots, lots more. Listen to the full...

Full show notes and transcript available at https://bit.ly/3WyNusf. 00:15 - Intro  02:25 - Topic  39:12 - Wind down  40:49 - Outro This week Dan and Dara are joined by Luisa to help make sense of the recent SKAdNetwork 4.0 release from Apple. It's a world apart from the web side of things - something that Dan and Dara find out very quickly! Luisa takes them both through what SKAN is, what new feat...

Show notes and full transcript is available at https://bit.ly/3v8rKrc. 00:15 - Intro  06:14 - Topic  25:34 - Wind down  25:56 - Outro This week Dan and Dara take a look back across The Measure Pod in 2022 and share some numbers and statistics of how it's been going. They also each share their top 5 episodes of the year, and compare notes. Happy holidays, christmas, new year and the rest - here's t...

All resources and the full transcript is available at https://bit.ly/3HGniHJ. **Suggest a topic or guest by filling out the form https://bit.ly/3MNtPzl, or emailing podcast@measurelab.co.uk to drop Dan and Dara a message directly.** --- Intro [00:15]  Topic [01:48]  Wind down [28:52]  Outro [30:53] --- Quote of the episode from Dan: "new versus returning is, in my humble opinion, been kind of redu...

All resources and the full transcript is available at https://bit.ly/3UHsQ7u. **Suggest a topic or guest by filling out the form https://bit.ly/3MNtPzl, or emailing podcast@measurelab.co.uk to drop Dan and Dara a message directly.** --- Intro [00:15]  Topic [02:37]  Wind down [35:57]  Outro [37:31] --- Quote of the episode from Rowenna: "you'll get away with it but if you are strict about complian...

All resources and the full transcript is available at https://bit.ly/3Upoimm. **Suggest a topic or guest by filling out the form https://bit.ly/3MNtPzl, or emailing podcast@measurelab.co.uk to drop Dan and Dara a message directly.** --- Intro [00:15]  Topic [01:30]  Wind down [23:48]  Outro [26:04] --- Quote of the episode from Dan: "This is probably the biggest single negative impact they've done...

Full transcript available at https://bit.ly/3UnLhir. **Suggest a topic or guest by filling out the form https://bit.ly/3MNtPzl, or emailing podcast@measurelab.co.uk to drop Dan and Dara a message directly.** --- Intro [00:15]  Topic [01:21]  Wind down [23:10]  Outro [24:57] --- Quote of the episode from Dan: "Google's going to do what Google's going to do and we'll be on the receiving end of it."...

Pictures of hedgehogs and the full transcript can be found at https://bit.ly/3fztLsm. **Suggest a topic or guest by filling out the form https://bit.ly/3MNtPzl, or emailing podcast@measurelab.co.uk to drop Dan and Dara a message directly.** --- Intro [00:15]  Topic [03:29]  Wind down [42:00]  Outro [45:09] --- Quote of the episode from Ellen: "I think people don't realise that disabilities is such...

**Suggest a topic or guest by filling out the form https://bit.ly/3MNtPzl, or emailing podcast@measurelab.co.uk to drop Dan and Dara a message directly.** --- Intro 00:15  Topic 05:33  Wind down 32:55  Outro 36:14 --- Quote of the episode from Stacey: "I was looking at the SEO for my site and one of the queries that came up was “I hate GA4” and it was hilarious" Quote of the episode from Dan: "it...

**Suggest a topic or guest by filling out the form https://bit.ly/3MNtPzl, or emailing podcast@measurelab.co.uk to drop Dan and Dara a message directly.** --- Intro 00:00:15  Topic 00:07:03  Wind down 00:31:50  Outro 00:33:40 --- Quote of the episode from JJ: "this Data Studio thing is pretty sweet. Let me spend way too many hours writing some blog posts about how you can use it" Quote of the epis...