The Max Revenue Show

In this episode, Micah answers your DMs. What we're covering: → How to pre-qualify prospects → Cold calling that actually works→ The follow-up cadence that separates top producers→ Why most people quit right before it starts working→ When to expand your niche without losing your edge Timestamps: 03:09 Listener Q&A Introduction 06:10 Pre-Qualifying Prospects in Insurance 08:47 Cold Calling...

In this episode of Last Week in Insurance, Trey and Micah break down what's actually happening in the insurance world without boring you to tears. We're diving into the M&A feeding frenzy (including some hostile takeovers that got spicy), why commercial insurance pricing is finally acting normal again, California's latest regulatory drama, and OSHA deciding they're done playing...

In this episode Micah discusses the pressures that come with relying on a few deals, the importance of maintaining a consistent prospecting strategy, and the need for tracking and accountability in sales activities. ... 📈 Insurance Xdate:⁠⁠⁠⁠⁠⁠ https://www.insurancexdate.com 📬Sign up for The Max Revenue Letter:⁠⁠⁠⁠⁠⁠⁠ https://maxrevenuegroup.com/subscribe⁠⁠⁠⁠⁠⁠ 📒 Grab The Producer Playbook:⁠⁠⁠⁠...

In this episode, Micah breaks down the REAL story behind how he won a mid-market account even though he was 25% higher than the imcumbent agent. If you're a commercial insurance producer and you keep losing deals to “cheaper agents,” this episode is going to change how you sell forever. ... 📈 Insurance Xdate:⁠⁠⁠⁠⁠⁠ https://www.insurancexdate.com 📬Sign up for The Max Revenue Letter:⁠⁠⁠⁠⁠⁠⁠ ht...

Hitting $1M is one game. Writing your next million? Different sport entirely. In this episode, Micah shares the 5 things top producers do differently once they hit seven figures, and what's changing in his own process right now to get to the next level. ... 📈 Insurance XdateGenerate Leads. Win New Biz. ⁠⁠⁠⁠⁠⁠https://www.insurancexdate.com 📬Sign up for The Max Revenue Letter:⁠⁠⁠⁠⁠⁠⁠ https://m...

In this episode, Micah explains how he took a skeptical prospect from “We love our agent” to “We’d be dumb not to do this" and how you can too. If you're a new or stuck insurance broker tired of blindly quoting or getting nowhere with your BOR pitch, this episodes for you .... 📈 Free Trial of Insurance Xdate: ⁠⁠⁠⁠⁠⁠https://www.insurancexdate.com 📬Sign up for The Max Revenue Letter:⁠⁠⁠⁠⁠...

In this episode, Micah breaks down a practical path to coverage mastery: smart designations, how to use AI as a learning accelerant, and why nothing replaces live reps from real prospects. We also share Micah’s weekly outbound numbers and a funny data-fail story that still turned into a warm opportunity. ... 📈 Insurance Xdate Generate Leads. Win New Biz.⁠⁠⁠⁠⁠⁠ https://www.insurancexdate.com 📬Sig...

In this episode, Micah dives deep into all things submissions:- Why every agency does it differently (and how to adapt)- The biggest dos and don’ts that make or break your underwriting relationships- How to package risk like a pro so carriers actually want your business- Real-life submission horror stories and what you can learn from themWhether you’re new to production or writing $1M+ in revenue,...

In this episode, Micah breaks down his pre-game routine. And it's not: - Over-prepping accounts - Rewriting scripts over and over - “Getting in the zone” with hype videos If you’ve ever found yourself busy but not moving the needle , this is for you. ... This video is brought to you by: 📈 Insurance XdateGenerate Leads. Win New Biz.⁠⁠⁠⁠⁠⁠https://www.insurancexdate.com⁠⁠⁠⁠⁠⁠Resources 📬Sign up...

In this episode, Micah breaks down a real message from a new producer named Bob, just five months into the game and already hitting roadblocks. Bob’s frustrated, doing all the “right” things: 30–40 calls a dayTargeting $15K+ accountsFollowing up diligentlyEven sending handwritten notes But the results aren’t showing up yet. Sound familiar? This episode is packed with real-world coaching, mindset s...

Ever try to educate a prospect on a better way to buy insurance and end up sounding like a know-it-all? Yeah… we’ve all been that guy without meaning to. In this episode, we break down how to teach prospects about insurance without being a tool — so you come across as the trusted guide, not the condescending expert. Whether you’re selling construction, trucking, or benefits — this one will help yo...

In this episode, Micah pulls back the curtain on one of the biggest moves of his career: leaving a large national agency and starting over from scratch. Four years later, he shares the hard-won lessons, the doubts, the setbacks, and the breakthroughs that came with making the leap. If you’re debating whether to change agencies, wondering if size and brand matter, or curious how to rebuild after wa...

This video is brought to you by: 📈 Insurance XdateGenerate Leads. Win New Biz. ⁠⁠⁠⁠https://www.insurancexdate.com⁠⁠⁠⁠ Resources Mentioned:⁠ 📬Sign up for The Max Revenue Letter: ⁠ ⁠⁠⁠⁠https://maxrevenuegroup.com/subscribe⁠⁠⁠⁠ 📒 Grab The Producer Playbook:⁠ ⁠⁠⁠⁠https://maxrevenuegroup.kartra.com/pa...⁠⁠⁠⁠ 🔥 Subscribe to the Max Revenue Show for weekly episodes on how to grow your book, dominate...

In this episode, Micah unpacks the 3 biggest mistakes rookie producers make. And more importantly, what to do instead. If you’re just starting out in commercial insurance or have new producers in your office you're mentoring, this is for you. ... This video is brought to you by: 📈 Insurance XdateGenerate Leads. Win New Biz. ⁠⁠⁠https://www.insurancexdate.com⁠⁠⁠ Resources Mentioned:⁠ 📬Sign up...

In this episode, Micah and Trey break down the timeless principles of how to not be a jackass. Because in ProducerLand, success isn’t about the lowest quote or the fastest follow-up. Deals tend to flow toward the producer people actually like. Whether you’re brand new to commercial insurance or a seasoned vet, this episode will walk you through how to become more approachable, trustworthy, and mag...

In this episode, Micah breaks down 5 keys to effective follow up. In ProducerLand, deals don’t usually go to the first producer to make a call. They go to the one who sticks around long enough to create trust, demonstrate value, and reach the right person. Whether you’re a new commercial insurance producer or an old dawg, this episode will show you how to strategically, thoughtfully, and persisten...

In this episode, Micah breaks down the unsexy truth behind retention. Winning a new deal is only half the battle. The real money is made when you master renewals and keep clients happy for years to come. Whether you’re a new commercial insurance producer or an old dawg, this episode will show you how to build loyalty that lasts decades. ... This video is brought to you by: 📈 Insurance XdateGenera...

In this episode of the Max Revenue Show, Micah breaks down the exact plan he used to help a brand-new producer write over $100,000 in revenue in his first year without experience, connections, or a pipeline. You’ll learn:✅ How to pick the right niche (and why generalists struggle)✅ Why 40 cold calls a day is the magic number✅ What to say on the phone to start real conversations✅ How to pitch d...

In this episode, Micah and Trey tackle one of the biggest problems producers face: plateauing. Whether it’s boredom, burnout, or bottlenecks in your book… we break down the mental, strategic, and tactical levers you can pull to finally break through.. ... This video is brought to you by: 📈 Insurance XdateGenerate Leads. Win New Biz. https://www.insurancexdate.com Resources Mentioned:⁠ 📬Sign up f...

In this episode, Trey and Micah break down what nobody tells you about the early years as a commercial insurance producer. Based on a real DM from a 22-year-old new to the game, they share personal war stories, hard truths, and a few spicy takes about what it really looks like to build your book from scratch. If you're in your first few years—or coaching someone who is—this is the brutally hon...

Ever wonder what a million-dollar insurance producer actually does all day? In this episode, Trey sits down with Micah Solas to break down his exact daily routine—from morning meditation and family time to 40 cold calls a day and handling client service work without burning out. You’ll hear how Micah structures his calendar, why he swears by consistency over complexity, and how he juggles prospect...

In this episode of the Max Revenue Show, Micah answers real listener questions about how to qualify prospects, benchmark rates, and avoid drowning in service work. Micah breaks down how to build a million-dollar book by focusing on fewer, better clients. Whether you’re trying to validate your first $400K or scale past $1M, this episode gives you the mindset and playbook to get there. This episode...

In this episode of The Max Revenue Show, we unpack the nuanced approach to quoting in commercial insurance. Micah and Trey go deep on when to walk away, when to quote, and how to use quoting as a strategic wedge, not a desperate Hail Mary. If you've ever struggled with finding the balance between BOR-only and quoting everything that moves, this is the blueprint you've been waiting for. This episod...

In this episode we break down the sales skill no one teaches - but every producer needs - storytelling. Micah and Trey unpack why vomiting stats and technical jargon isn't what closes deals. Instead, they walk through the exact stories, analogies, and real-life examples that have helped flip cold accounts, justify coverages, and land BORs. Whether you’re struggling to explain complex coverages...

In this episode of The Max Revenue Show, we break down the exact framework Micah uses to run highly effective first meetings with insurance prospects. Whether you're a new producer trying to write your first $100k, or a seasoned vet looking to tighten up your process, this episode gives you the real-world playbook for turning curiosity into conversion. This episode is brought to you by: Insura...