The Marketing Society Podcast

In 2022, Waitrose won the award for Brand Communication at The Marketing Society’s 37th Annual Awards. In this episode, Simon Lewis, our Head of Membership is joined by Lindsay Clay, CEO of Thinkbox, the marketing body for commercial TV in the UK, and Joanne Massey, Advertising and Paid Media Lead at Waitrose to discuss Waitrose’s winning case study. Covering some of the market challenges the...

Our regular THINK EQUAL podcast shines a light on an inspiring female leader who is dedicated to levelling the marcomms playing field.  THINK EQUAL is the new Equality, Diversity and Inclusion initiative led by The Marketing Society. THINK EQUAL aims to drive diversity and inclusion across the marcomms industry in the MENA region. Through training, events, mentoring, policy changes, content a...

Learn how to revolutionise your advertising strategy by keeping it simple and contextual. Paul Wright, Head of Uber Advertising, UK and Ireland, shares how Uber maximise the effectiveness of their in-app ads thanks to capturing consumers' attention and working in the relevant context. To make advertising more acceptable and even welcome to consumers, marketers need to stop overwhelming them out of...

Episode #102. ‘Brave leadership’ is the topic discussed in this episode, exploring the practicalities and challenges of developing a leadership style to become the authentic leader that you want/need to be.  Joining Abby in this episode is Abby’s friend and mentor, David McQueen; Executive coach, international speaker, founder and multiple non-exec advisory roles, some of his clients include...

Welcome to a new mini-series podcast from The Marketing Society In this new style format for us, we take conversations from our members and board members, that they’ve sent us from events via voice note and turn them into a mini podcast to bring you into the room and learn more from our global community.  Your host, Rachel Letham, Head of Content and Communications at The Marketing Society we...

The challenge for the marketing team is, “ needing to take what are serious and complex issues and convey them in a format that is easily understandable . ” Want to know how marketing can drive a “people powered movement for change?” THIS is the episode you don’t want to miss. We jumped at the opportunity to talk to Jackie Marshall at Fairtrade an organisation with market leading levels of audienc...

Host Takeover Special - Episode #101.  Continuing our milestone celebrations of recording 100 episodes, this special episode turns the tables and features a guest HOST to ask Abby Dixon the questions.  Joining Abby in this episode is Jon Evans, fellow marketing podcaster and host of the popular ‘Uncensor...

SPECIAL LIVE Episode #100. This episode is also available as a video recording, please visit https://thewholemarketer.com/free-resources/ to watch We’re celebrating our milestone 100th episode with a very special podcast that was recorded in front of a live audience at The Whole Marketer Live Event.  Joining Abby on stage is legendary marketer and returning guest Daryl Fielding, who has worke...

Episode #99. ‘Winning hearts and minds’ is the holistic topic discussed in this episode, focusing on internal comms and the skills needed to obtain buy-in from colleagues and senior stakeholders.  In order to be the voice of the consumer, driving insight-led innovation across the business, we need to gain support and alignment with cross-functional teams and stakeholders by winning their...

Episode #98. An area of personal understanding that also influences your soft and leadership skills, this episode’s focus is Confidence.  Have you ever been told to be more confident or wanted to develop your confidence but not sure exactly how ? We explore what are the components of developing confidence and the skills you can develop to trust, accept and respect yourself.  Abby’s guest...

“Climate change isn’t a game that anybody wins – we either all win or we all lose and I’d much rather we all win”. Where to start with an overview of this insightful, practical and hugely inspiring conversation. Simon Dawes, environmental professional for over 20 years and working in the field of sustainability for the last 13 years, is generous in sharing with us the practicalities of how a publi...

GE Healthcare's Director of Omnichannel Strategy, Amit Thard, joins the Shiny New Object podcast for a second time to talk about the benefits that AI is already bringing to high-volume data analysis and decision making for marketers. Listen to his tips on using AI and data science in marketing, as well as recommendations about how marketers can make themselves valuable to their organisations, no m...

Nina Ntatidou, Global Lead Management at PayPal, explores the significance of diverse backgrounds and skillsets in the marketing industry, as well as the importance of ethical marketing in a world of discerning consumers, on the latest episode of the Shiny New Object podcast. The Shiny New Object podcast is a production of Automated Creative, an adtech platform that turns brands' media impressions...

Companies that don't cater to underrepresented minority groups are leaving money on the table, according to Azeem Ahmad, Digital Marketing Lead at the ASSA ABLOY Group. On the latest episode of the Shiny New Object podcast, we delve deeper into the question of diversity in marketing, from company ethos to job adverts to hiring practices. Tune in to get actionable steps from Azeem and hear his refl...

Episode #97.  ‘Heart-led career choices’ is the personal understanding topic covered in this episode.  Abby believes that having technical, soft and leadership skills is only part of what makes a holistic marketer… to be successful and fulfilled in our career and life as a whole, we need to develop our personal understanding in order to make informed choices aligned t...

“Consistency of message is what builds trust and we’re going to need that come 2028 when we realise how badly we failed.” Sam Taylor, grew up on the factory floor (literally). From her lived experience and passion, she has gone on to become founder of The Good Factory an organisation involved in everything from consulting, sourcing and development and lifecycle assessments in the sportswear indust...

Diverse companies are more productive, innovate more, and understand their customers better. On the latest episode of the Shiny New Object Podcast, Thiago Gomes, Product Marketing Lead - EMEA at Meta, tells us why brands need to embrace diversity as part of their core strategy. Find out why diversity and inclusion are going through a critical time, how to get it right with conscious hiring practic...

In the latest Shiny New Object Podcast, Eka Vankova, Product Marketing & Proposition Lead at Experian, shares her passion for using AI and machine learning to better target customers and to create efficient, effective customer segmentation strategies. Tune in to hear her top marketing tips, her book recommendations, and how to harness the power of machine learning to improve product marketing...

A sustainable creative agency on a journey to make positive change, we caught up with Rob Minto, managing director of The Onlii. Rob talks about his own journey into sustainability, how he was inspired by the B Corp movement and why he set up the Onlii. Aligned to the UN Sustainable Development Goals, Rob discusses how these really helped to embed the environment and the bigger picture into the bu...

Crypto.com has been one of the biggest spenders in the sports sponsorship market over the last three years, putting its brand to properties including FIFA World Cup, F1 and the Aston Martin team, UFC, Australia Football League and the naming rights to the Staples Centre in Los Angeles among many others. Every major sports property in the world rushed to do deals in a category of companies seeking...

Are you feeling uncertain about your marketing career path? Our latest guest on the Shiny New Object podcast, Lucrèce Sicat, Head of Creator Marketing at Amazon, shares her story and discusses the benefits of embracing creator commerce to enhance brand credibility and increase consumer loyalty. Tune in to this episode to discover how losing your way can lead to landing your dream job while explori...

THINK EQUAL is the new Equality, Diversity and Inclusion initiative led by The Marketing Society. THINK EQUAL aims to drive diversity and inclusion across the marcomms industry in the MENA region. Through training, events, mentoring, policy changes, content and more. We aim to provide tangible activity that will make an impact and a difference now. As part of our campaign, we are thrilled to launc...

“How can organisations treat people as citizens, not just as consumers? How can organisations invite people into their agency and creativity to shape the world and not just sell them stuff?” When Jon Alexander, author of the brilliant book ‘Citizens’ joined us on Can Marketing Save the Planet, we got straight into those questions! The subject story, the consumer story (where we are right now), and...

The big retailers are years ahead of sport when it comes to understanding their own customers.  So Unofficial Partner asked today's guests what can sport learn from Sainsbury's, Tesco, Target and Amazon.  We're joined by Finn Bradshaw and Claire Kelly. Finn is head of digital at the International Cricket Council, the game's global governing body.  Claire is General Manager of Gemba...

Madlen Nicolaus, the former VP Marketing EMEA at SAP Concur, showcases the power of a working mother in the tech industry on the latest episode of the Shiny New Object podcast. She shares why working without data is like driving blindfolded, while also advocating for agility as an essential tool for all marketers. Additionally, find out why ChatGPT is Madlen's Shiny New Object - and how she uses i...