The Marketing Society podcast

The Marketing Society Podcast

Business EN ↓ 227 episodes

The Marketing Society unites and uplifts marketing leaders to accelerate business growth. Since 1959, we have grown into an influential community of more than 3000+ members across our global hubs: London, Scotland, Hong Kong, Singapore, UAE and New York. Our members are mostly senior clients (over seventy per cent) from brands such as ASOS, Barclays, IBM, Disney, HSBC, Mars, Samsung, Unilever and Vodafone. Attend our global programme of events, access the latest thinking online, including over ten years of best practice award-winning case studies. Have your work recognised as part of The Marke...

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The Marketing Society podcast

Episodes

Substack: The Future of Personal Marketing and Brand Sponsorship 10.04.2023 21:13

Stephanie Bonnet, Head of Corporate Communications at EDF in the UK, discusses the impact of platforms like Substack on digital marketing in the latest episode of the Shiny New Object podcast. We delve into the new phenomenon of personal marketing, which offers free expression and opportunities to create content in various media. Stephanie explains how personal marketing differs from traditional p...

Unofficial Partner - The Buy Side - Coke and the Olympics 06.04.2023 47:49

Coca Cola and the Olympics is sport's most enduring commercial relationship. But how does it work on the inside? How relevant is the Games to today's Coke drinker? Is the Olympic TOP programme still fit for purpose? And how can the IOC balance its promises around sustainability with the reality of hosting massive, multi-sport events, and sponsored by companies such as Coca Cola, which is one of th...