The Marketing Society Podcast

In a world of relentless choice and technological acceleration, the brands that win are not the ones with the most features or the lowest price. They are the ones that make people feel alive. In this podcast, Sophie Devonshire , Chief Executive of The Marketing Society, is joined by Katie Burke , Global Lead for Life Trends at Accenture Song, and Lisa Johnstone , Director of Priority, Loyalty and...

Welcome to "In my humble opinion", a podcast collaboration between The Marketing Society and Publicis Groupe UK that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud. You're joining us for our next episode in the series, 'In My Humble Opinion… Data is Set to Fuel Creativity in the Age of AI.' Fea...

In an AI-driven world, brand visibility is being fundamentally redefined. As AI agents increasingly mediate the customer journey, from initial research through to purchase, brands face a critical question: if AI can't see you, can your customers? In this podcast, Sophie Devonshire , Chief Executive of The Marketing Society, is joined by Steven Carvalho (Senior Manager, Accenture Song) and Alex Pot...

With the dust having settled on The Marketing Society Global Awards for 2025, in this podcast we are joined by Chris Dunne, Head of Marketing at Thinkbox, and the award-winning team at The AA and The Gate London, to discuss their campaign which won the award for Best Brand Communication (Large). In this discussion, Will Harrison (Group Marketing Director, The AA) and Kit Altin (Chief Strategy Offi...

Welcome to "In my humble opinion", a podcast collaboration between The Marketing Society and Publicis Groupe UK that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud. You're joining us for our next episode in the series '‘In My Humble Opinion… Gen Z aren't breaking the world, they're holding it t...

Welcome to “In my humble opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud.  You will hear industry leaders and experts talk about their views and opinions on deliberately provocative subjects such as...

With the dust having settled on The Marketing Society Global Awards for 2025, in this podcast we are joined by Chris Dunne, Head of Marketing at Thinkbox and the award-winning team at Charlie Bigham's and VCCP, to discuss their campaign which won the award for Best Brand Communication (Small) In this discussion, Kim Gelling (Commercial & Marketing Director, Charlie Bigham's) and Max Keane (Chi...

Welcome to “In my humble opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud.  You will hear industry leaders and experts talk about their views and opinions on deliberately provocative subjects such as...

Welcome to “In my humble opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud.  You will hear industry leaders and experts talk about their views and opinions on deliberately provocative subjects such as...

Episode #150.  We’re celebrating our milestone 150th episode with a technical skill that, if it hasn’t already, will impact and shape the way we work and live our lives, and the lives of our consumers.  We’re discussing AI and how to utilise the tools available today, to help you to grow the brands and busine...

Welcome to “In my humble opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud.  You will hear industry leaders and experts talk about their views and opinions on deliberately provocative subjects such as...

Episode #149.  Today’s topic is an area of personal understanding, enabling you to take the reins of your career so that it’s happening for you, not to you. We’re discussing purpose driven careers, packed with advice for how to make choices that enable you to be successful and fulfilled in your career and life as a whole.  Joini...

Welcome to “In my humble opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud.  You will hear industry leaders and experts talk about their views and opinions on deliberately provocative subjects such as...

Episode #148.  The technical skill in this episode is brand purpose, providing marketers with the clarity on why their brand exists internally and externally, motivation for the whole organisation to get behind and creating a north star to focus on - whether that's strategic or tactical choices or how to bring this to life.   Joining Abby is h...

Following the presentation of Future Leader of the Year 2024 at The Marketing Society Annual Dinner in November 2024, Lauren Groves , Head of Marketing Conversion & Partner at ITV is in conversation with  James Townsend , EMEA CEO at Stagwell. Lauren discusses her career growth and future goals as well as covering topics such as leadership beyond marketing and teamwork, creating safe spac...

Episode #147. Social proof is the technical topic featured in this episode as we delve into the benefits of collaborating, trialling and testing with consumers and influencers in real-time and how to get started with social proof to help build communication ideas, propositions, campaigns and products. And the all-important internal buy-in and confidence for concepts and much more…  Abby’s gue...

In this episode, the second of our greenwashing mini-series we chat to Guy Parker, Chief Executive of the UK’s Advertising Standards Authority (ASA), about green claims and the role of responsible advertising in sustainability. Guy explains that the ASA’s mission is to, “ make sure that ads are legal, decent, honest and truthful. We care about ads not misleading people, not harming them, not offen...

Episode #146.  Today’s episode discusses the necessity of DEI and how as marketers we have a responsibility to reflect and shape the world around us – particularly as research* shows younger generations trust brands more than governments for being ethical and competent.  Abby’s guest is Ali Hanan, founder and CEO of Creative Equals, an award winning organisation...

In our 100th episode of Can Marketing Save the Planet we kick off our ‘4 part mini-series on greenwashing and navigating green claims’ with Cecilia Parker-Aranha, Director of Consumer Protection at the Competition and Markets Authority (CMA). Cecilia joined us back in 2021, and so it was great to have her join us again to discuss the evolving landscape to provide an up to date understanding of whe...

Episode #145.  Marketing Culture is the holistic topic discussed in this episode, the what, how and why your marketing function works day-to-day.   Defining your marketing culture is the key to unlocking not only the fulfilment and motivation of your team but its thinking and work, which often includes your company val...

Welcome to “In my humble opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud.  You will hear industry leaders and experts talk about their views and opinions on deliberately provocative subjects such as...

Round and round and round it goes, where it stops nobody knows… and that’s a really good thing if it means it doesn’t end up in the unmanageable waste landscape we humans have created for ourselves. In our 99th episode we’re joined by Neda Hashemi and Andrés Olivia from the Ellen MacArthur Foundation where we explore why Marketers are key facilitators in the transition to a circular economy. Neda...

Episode #144.  The personal understanding topic explored in this episode is Growth Mindset - a belief system that people adopt where they believe that their qualities, skills, abilities and situation can change and grow, and through hard work, it’s possible for these to develop and improve.  Discussing Growth Mind...

“It’s fair and square - every square essentially helps you hit three ESG metrics with a single product.” In this episode of the Can Marketing Save the Planet podcast, we are joined by Rob Cobbold, Founder and CEO, of the brilliant organisation, Native - a platform which allows people, groups, communities and organisations of all sizes to protect the planet – one square at a time! The platform enab...

Welcome to “In My Humble Opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK agencies that creates a space for marketing leaders to discuss their opinions on topics affecting our industry which they think about but may not always say out loud.  You will hear industry leaders and experts talk about their views and opinions on deliberately provocative subjects...