The Marketing Society Podcast

After an illustrious career at Procter & Gamble, Gerry D'Angelo has seen a lot of marketing innovation mistakes. From the way the industry handled the social media boom to all the perils potentially thrown out by generative AI, he advises us to stay cautiously optimistic as we enter a new world of content production. His Shiny New Object is AI, but he gives us tips on how to moderate the excit...

Episode #105. The technical topic in this episode is Decision Science and the role it plays in today’s consumer buying behaviour. Decision Science combines the learnings from neuromarketing, behavioural economics and cognitive, social & evolutionary psychology. It helps us to understand how our brains make our decisions and how marketers can practically apply this to grow the brands and busine...

This podcast discusses the skills and capabilities that strategists, marketers, and insight professionals will need to develop to stay relevant as AI becomes more advanced. The Marketing Society member Adam Riley is the founder of marketing insight consultancy Decision Architecture Limited and is joined by David Smith , Director of Insight Consultancy DVL Smith and also a Professor at the Universi...

Saurabh Patel, Group Chief Marketing Officer at IHH Healthcare, believes in servant leadership to support successful teams. On the latest Shiny New Object podcast, he shares how leaders can approach this to build confidence, clarity of thought, and more cohesion in their organisations. Tune in to get his marketing tips, find out why sales experience is so crucial for advertisers, and learn how to...

Episode #104. Season 6 returns with a leadership topic to support marketers to identify and develop their authentic leadership style.   Abby’s guest in this episode is Gareth Helm, award-winning marketer and author of the Marketing Leader’s Code: unlock your potential - learn the secrets of successful marketing leadership. His previous roles include Unilever, Innocent Drinks, Bear snacks...

Discover the Sustainability Squad podcast series, hosted from the UAE, aimed at driving change in ESG practices. In Episode 1, cohosts Abdul Rahim Osman, Dan Bolton, and Nada Sayarh PhD delve into ESG considerations for marketers and how they can champion better practices. Produced by Podcast Now, this series offers insights on sustainability, creativity, and real-life case studies to inspire the...

“Being sustainable is a story of assumed negatives, but it’s actually a story of discovered positives.” We were joined in this episode by Simon Garnett who has been on a personal journey with consumption, one which he started when he realised his own habits were unhealthy, a journey he continues and has taken into his professional life as well. Simon shares with us the moment he decided to reappra...

Shaaf Tauqeer, easyJet's Audience and Martech Manager, shares the brand's plans for an upcoming in-flight podcast to build consumer loyalty and use their captive attention while traveling. On the latest episode of the Shiny New Object Podcast, find out why Shaaf thinks a company podcast can blend interesting information with advertising, and hear his top tips for a stellar marketing career. The Sh...

This month, THINK EQUAL Project Director, Leanne Foy met Mohammed Ismaeel Hameedaldin, Founder at ToughLove Advisors and Chair of The Marketing Society, Dubai Mohammed shares personal stories of how imposter syndrome has impacted his career and reflects on pivotal moments that have shaped him to become the leader he is today. As former executive sponsor of the Mental Health and Wellness and Women'...

People development theories often use the idea of T-shaped talent to show that those who specialise in one area become successful contributors to their organisation. However, Zach Doty, Online Marketing Director at AT&T, believes that “one-trick ponies get shot” and that you need to branch out and get domain expertise and a multi-faceted knowledge of your craft to be truly effective. That’s Pi...

“Through marketing campaigns we can bring sustainability and growing smaller more sustainable brands to the front and drive capital away from big brands.” Where better to get the viewpoints from Gen Z about climate concerns and consumption habits than directly from a Gen Z’er. On this podcast were joined by Estella Struck, Founder and CEO of the first Gen Z Sustainable Product Marketing Agency bas...

Meta's Tim Lion is Head of EMEA Gaming Marketing, Global Brand & Programs, Facebook Gaming - so he knows that gamers are a great target market for advertisers. This media savvy audience is open to value exchanges, especially on mobile. But it's an untapped opportunity for many brands, as he tells us on the latest episode of the Shiny New Object Podcast. The Shiny New Object podcast is a produc...

Marketers who embrace generative AI as a tool for reducing "busy work", being more creative, and testing and perfecting their messaging have a lot to gain, says Brian Costello, Head of Performance Driven Marketing - Corporate Brands, at General Motors. On the latest episode of the Shiny New Object podcast, listen to Brian's advice about maximising the benefits of AI, as well as his top tips for be...

Manchester United and Adidas are two of the sports worlds most iconic and valuable brands. So the new £900million, 10 year deal, signed recently, has a significance that goes beyond the two organisations and offers a glimpse as to how the sports economy might evolve over the next decade. What are the ripple effects of this deal, on other football clubs and other sports? Did Man Utd benefit from Ad...

For digital marketers, audio isn't just a cheaper channel. The impact of audio in our lives is bigger than ever, according to Spotify's Head of Sales, UK & Northern Europe, Ed Couchman. On the Shiny New Object Podcast, he shares insights around how listeners are bringing audio into everyday activities and how marketers can take advantage of a subtle new way of advertising. The Shiny New Object...

“Building a culture of trust around green claims is the most important thing marketers, business and brands should be doing, using advertising self- regulation as a tool, making sure everyone is upholding those standards.” As regulations and guidelines in and around sustainability continue to evolve, tighten up and support a better future around managing both what we do AND say, we spoke to Laura...

In the latest episode of the Shiny New Object podcast, Tatyana Jones, Director of Consumer Marketing at Bausch + Lomb, delves into the power of simplicity in marketing. With a focus on doing the common, uncommonly well, Tatyana highlights three key pillars for brand success: reinventing the core business, driving innovation, and effective collaboration with stakeholders. Listen in to discover how...

In the newest Shiny New Object podcast episode, we’re speaking to Jen Tanner, Accenture’s Marketing Director. She’s picked the marketing strategy brief as her shiny new object, going back to basics to explain its value in demonstrating ROI and gaining internal support for initiatives.  Find out Jen’s top marketing tips, as well as how she’s changed her approach to leadership, on the latest ep...

How do you get a return on your investment for your business, AND at the same time deliver a return on investment for the planet, ensuring everyone benefits? In this episode we’re joined by Gavin Sheppard and Rob Cheesewright from Pinwheel, an organisation focused on projects that remove carbon from the atmosphere, restore habitats and protect biodiversity - to discuss that very question. Given th...

“If you ever think you are too small to influence change on a global scale, just look at what Wales are doing.” We were intrigued and excited to have the opportunity to chat with Sophie Howe, the first and only (for a period of time) ‘Future Generations Commissioner’ in the world! Sophie was appointed Future Generations Commissioner for Wales in 2016. Wales has committed to 7 long-term wellbeing g...

AI-driven marketing may save you time, but does it benefit your creative output? Mars Petcare Performance Marketing Manager, Jeric Griffin, shares how automation without curation can damage a company’s marketing efforts on the latest episode of the Shiny New Object podcast. Hear Jeric’s top marketing tips and find out how Mars Petcare works with Automated Creative to boost creative effectiveness....

The Big Idea is Unofficial Partner series on creativity in sports marketing with regular co-host  Simon Moore , award winning Consulting Creative Director. Our guest is  David Proudlock , Chief Strategy Officer at Crispin Porter Bogusky London. The Cannes Lions International Festival of Creativity is home to the world's most prestigious advertising awards. The blurb says that Cannes cele...

Epsilon's Performance Marketing Manager, Svetla Pavlova, shares her shiny new object on this latest podcast episode: fostering creative thinking. Being creative is easier than most people think, as long as they rely on a process and build confidence. Listen to how businesses can benefit from adopting the PAGES framework and learn Svetla's top tips to marketers and newcomers to the industry. The Sh...

Discover the secrets to thriving in B2B marketing with insights from Kristin Sinclair, Performance Marketing Manager at TÜV SÜD. Join the Shiny New Object Podcast to gain valuable knowledge on harnessing the power of AI, uncover her top marketing advice, and learn about a pivotal moment that shaped her career. Tune in now for a game-changing perspective on leveraging data in this industry. The Shi...

Episode #103. This topic is both a leadership skill and area of personal understanding – it’s high stakes, high performance leadership.  High performing teams go hand-in-hand with high performing leaders, so in order to get the best out of others, you should start with your own holistic skills – particularly personal understanding – to understand your own drivers, beliefs and definition of su...