The Marketing Society Podcast

Qaiser Bachani, Consumer Experience Lead, Europe & Global Brands at Mondelēz International, talks about the resurgence of the Big Ideas in marketing. As we can let automation and AI take care of logistics and day-to-day marketing activities, we will have more time to look for unique, innovative advertising and brand ideas. In turn, when all work is aligned to one big idea, the day-to-day becom...

“We need people to communicate in a way that gives all of us an ability to move forward in a positive direction.” The built environment – it’s a massive subject, a massive industry and a massive contributor of emissions, (buildings and construction are responsible for approx. 40% of global energy related and carbon dioxide emission). There is a lot of work to be done and the challenge requires col...

This month, THINK EQUAL Project Director, Leanne Foy meets Mariagrazia De Angelis, General Manager, Middle East and North Africa at LANDOR & FITCH. Mariagrazia speaks expertly about how women can support themselves to progress in their careers, sharing tips on how to develop a success tool kit. The tool kit includes; developing self awareness skills, the importance of authenticity and where to...

In this first short series, The Lane Agency speaks to a number of senior leaders within the Marketing industry in Scotland, discussing a wide range of topics - from the trials and tribulations of starting and building a successful marketing agency to marketing innovation within the drinks industry, the hot topic of sustainability and marketing in a pre and post-Covid world. This podcast series hig...

Welcome to In Conversation With a new mini-series podcast from The Marketing Society. With Rachel Letham Head of Content and Communications, “in conversation with” Allyson Stewart-Allen, Marketing Society Member and CEO of International Marketing Partners, a consulting firm helping companies successfully internationalise. We will delve into both the global and local perspectives when it comes...

Welcome to In Conversation With a new mini-series podcast from The Marketing Society. With Rachel Letham Head of Content and Communications, “in conversation with” Allyson Stewart-Allen, Marketing Society Member and CEO of International Marketing Partners, a consulting firm helping companies successfully internationalise. We will delve into both the global and local perspectives when it comes...

Slow design is the future of marketing, according to Rebecca McCowan, Design Lead at the Coca-Cola Company and our latest guest on the Shiny New Object Podcast. Find out why brands go too fast and re-brand too much, as well as the merits of letting people engage with brands in a way that lets them learn along the way, rather than giving them all the information from the very beginning. Rebecca als...

Welcome to In Conversation With a new mini-series podcast from The Marketing Society. With Rachel Letham Head of Content and Communications, “in conversation with” Allyson Stewart-Allen, Marketing Society Member and CEO of International Marketing Partners, a consulting firm helping companies successfully internationalise. We will delve into both the global and local perspectives when it comes...

“There’s really no way you can say you don’t know this is a dangerous activity at this point” Making a return to the podcast, we caught up with Duncan Meisel, founder of Clean Creatives, so we could talk about the newly published F-List. For anyone unfamiliar, Clean Creatives, is a movement of advertisers, PR professionals, and their clients cutting ties with fossil fuels. The F-List is a body of...

With the dust having settled on The Marketing Society Awards for 2023, in this podcast we are joined by Chris Dunne, Head of Marketing at Thinkbox and the team at Camelot, to discuss their Christmas campaign which won the award for Best Brand Communication. In this discussion, Anna McInally (Head of Marketing Communications) and Rachel Moss (Head of Marketing Strategy & Media) talk us through...

H&R Block's Chief Marketing and Experience Officer, Jill Cress, talks to the Shiny New Object Podcast about the importance of knowing your audience for increasing creative effectiveness. Of course, audiences have always been essential to good marketing. But in today's world full of additional data points, how do advertisers gain from being data-driven and creating personalised experiences? Wha...

Hosted out of the UAE, the sustainability squad was created to bring together a group of members to help drive change around ESG and help curate high-quality content in the UAE’s Year of Sustainability. The squad seeks to put The Marketing Society at the heart of the Sustainability conversation in the build-up to COP28 and lead the conversation for the industry. Episode 4 In episode 4 of the Marke...

Hosted out of the UAE, the sustainability squad was created to bring together a group of members to help drive change around ESG and help curate high-quality content in the UAE’s Year of Sustainability. The squad seeks to put The Marketing Society at the heart of the Sustainability conversation in the build-up to COP28 and lead the conversation for the industry. Episode 3 In episode 3 of the Marke...

Carrying on from Part 1 , this episode jumps straight into the tactical side, where Caroline shares her views on the opportunities around digital, making the point that, “ listening for a business is such a wealth of value which can be done in an automated way, and is the way forward to be commercially successful.” Moving on to metrics and measures an area with many questions but not enough answer...

On the latest episode of the Shiny New Object Podcast, Sorin Patilinet, Senior Director for Marketing Effectiveness at Mars, shares how he's been using neuro marketing - applying neuroscience to decision making in the marketing process. Find out how neuro marketing works, what Sorin's top tips are for advertisers, and why blogging has been one of his best investments of time and energy. The Shiny...

The Buy Side is an Unofficial Partner series of conversations about sport and sponsorship with brand marketers.  Our guest is Kevin McNair, Marketing Director of KP Snacks, whose career includes previous senior marketing roles at Unilever and PepsiCo.  We discuss the high profile sponsorship of The Hundred, the ECB's controversial short format cricket competition and discuss the work of...

This month, THINK EQUAL Project Director, Leanne Foy meets Mary Godbeer, Senior Corporate Communications & PR Manager at International Cricket Council. What can sport and business learn from each other when it comes to levelling the playing field? Mary shares how often being the only female in the meeting room can be a powerful and positive influence. If this resonates with you, Mary shares th...

Episode #106. The technical skill explored in this episode is Strategic Thinking -a fundamental skill for marketers to gain clarity on long-term choices and strategic direction in order to unlock the future growth of brands and businesses.  Joining Abby to explore this topic is Zoe Scaman, founder of strategy studio Bodacious, whose career spans across client-side, agency-side and consultancy...

On this one-off episode of the Shiny New Object podcast, Tom Ollerton interviews Automated Creative's Amy Wright (Global Head of Creative Strategy) and Dan Moseley (Managing Director, North America). They share their findings on how marketers plan their end-of-year campaigns, what are the most common mistakes that could affect your budget, and how you can turn this around with actionable tips. Amy...

Hosted out of the UAE, the sustainability squad was created to bring together a group of members to help drive change around ESG and help curate high-quality content in the UAE’s Year of Sustainability. The squad seeks to put The Marketing Society at the heart of the Sustainability conversation in the build-up to COP28 and lead the conversation for the industry. Episode 2 In episode 2 of the Marke...

This podcast discusses the skills and capabilities that strategists, marketers, and insight professionals will need to develop to stay relevant as AI becomes more advanced. The Marketing Society member Adam Riley is the founder of marketing insight consultancy Decision Architecture Limited and is joined by David Smith, Director of Insight Consultancy DVL Smith and also a Professor at the Universit...

“There are four questions every business needs good answers to. Why would anyone want to buy from us? Why would anyone want to work for us? Why would anyone want to invest in us? Why would anyone allow us to operate in their community, society?” It’s another two-parter and in this episode (Part 1), we dive into the role of CMOs and leaders when it comes to the sustainability agenda. We were joined...

Manchester United's famous red shirt is a prime piece of sporting real estate. So why is TeamViewer ending its deal early? What do you buy when you buy the United shirt? And what does it say about the relationship between football and the commercial sector? Welcome to Sports News Upload, with Richard Gillis and Matt Cutler. Unofficial Partner is the leading podcast for the business of sport. A mix...

This podcast discusses the skills and capabilities that strategists, marketers, and insight professionals will need to develop to stay relevant as AI becomes more advanced. The Marketing Society member Adam Riley is the founder of marketing insight consultancy Decision Architecture Limited and is joined by David Smith, Director of Insight Consultancy DVL Smith and also a Professor at the Universit...

In our latest "In Conversation with" series, Head of Content and Communications Rachel Letham speaks with the President of The Marketing Society and former Chief Marketing and Innovation Officer at Diageo, Syl Saller. Syl is an Executive Coach and Mentor, Board Member, Marketing Advisor and co-founder of the Marketing Leadership Masterclass. At the time of recording it is September 2023 and T...