The Marketing Society Podcast

Episode 8 In the latest episode of the Leading Conversations podcast, Barry talks to David Cotter from Edrington and Sarah Baillie from StudioLR about the differences and similarities between Intrapreneurs and Entrepreneurs. They discuss examples of Intrapreneurial thinking, whether being an Intrapreneur is nature vs. nurture and how new ideas can help businesses grow from within. In this first sh...

“We are totally dependent on biodiversity to survive – this is not a ‘greeny’ concern, this is an everyone concern.” Given nature and biodiversity is SO important to the future of humanity, we wanted to dive deeper into this important area. Following our recent episodes with the brilliant Alexandra Pimor, who works with organisations to give nature a voice and a seat at the boardroom table, we jum...

Episode #111. Our first episode of 2024 is Strengths – a key area of personal understanding, which we can use to increase your fulfilment and energise you as a marketer.   When we know our strengths, we can be intentional in taking ownership of our strengths, to ensure we are using our strengths (that we also enjoy) inside and outside of work, to continue to build our confidence, motivat...

Episode 7 In this episode, Barry talks to Gill Wylie from Frame and Vic Milne from Leith about Planning & Strategy. They discuss some of the planning & strategy myths, delve into the mystique and debate whether there is an optimum balance of instinct & intuition vs. theory and try and ultimately try and simplify what it actually is - and therefore also isn’t. In this first short series...

In the quest to secure immediate profits, the risk of overlooking sustained growth opportunities and jeopardising the long-term success of a business is ever-present. David Khoshpasand, Amazon Performance Marketing Manager at Hasbro, advocates for the transformative insights found in the book "The Alchemy of Growth" by Mehrdad Baghai, Steve Coley, and David White. In this podcast episode, we explo...

Are you using your career to fight for the future?  In this episode we talk with Claire Osborne who has a fascinating job as a sustainability career coach. Claire works with people who are increasingly looking at where and how they work, questioning the role they can play as climate change, climate action and sustainability continue to rise up the world’s agenda.   Claire talks abou...

Episode 6 In this episode, Barry talks to Iain Valentine and Ian Duncan about all things Web 3.0 - they cover everything from the Metaverse to NFTs, delving into discussion as to where physical and virtual realities collide. In this first short series, The Lane Agency speaks to a number of senior leaders within the Marketing industry in Scotland, discussing a wide range of topics - from the trials...

This month, THINK EQUAL Project Director, Leanne Foy met Christina Ioannidis award winning communications consultant, motivational speaker, MC, author, trainer and health coach. In this special episode, Leanne and Christina deep dive into women's health and how female physiology impacts their career progression. From menstruation to menopause, the changes that women go through are directly affecti...

Paul Robinson, Director Marketing, Europe, Middle East, Africa, Central & Latin America at Jabra, talks about the multiple benefits of direct-to-consumer marketing and sales in the first episode of the Shiny New Object podcast in 2024. Find out how DTC can help personalise your offers, draw consumer insights, and ensure a large portion of commercial success. The Shiny New Object podcast is a p...

Part 2 - “We have to find the courage to do something different…” Following on from Episode 1, we delve further into the role of law in sustainability. 2023 saw a marked rise in legal cases being brought against businesses and governments, as well as the tightening of regulations and guidelines around not only what businesses can do, but what they can say. The reality Alexandra explains is “the la...

Episode 5 In this episode, Barry delves into the hot topic of Employer Brands with guests John Botia and Steph Halliday. The trio discuss what an Employer Brand really means and the increasing importance of having an authentic employer brand. In this first short series, The Lane Agency speaks to a number of senior leaders within the Marketing industry in Scotland, discussing a wide range of topics...

In digital marketing, capturing consumers' attention has become a primary challenge. How do you stop someone from scrolling past your ad? According to Rishi Mulgund, Performance Marketing Director at Haleon, it's all about using sound to make a connection and convey authenticity. Find out why audio is crucial to creative effectiveness on the latest episode of the Shiny New Object podcast. The Shin...

Episode #110. This episode explores a technical area of latest thinking for marketers - 3 Dimensional marketing.  3D marketing is a fast moving, integrated communication approach that encompasses agile, test and learn ways of working in order to maximise a big idea or marketing assets. The 3 dimensional aspect comes from all marketing comms channels working cohesively to deepen and enrichen a...

“What does business have to do with nature? The next two episodes of Can Marketing Save the Planet go DEEP! We suggest you wrap up warm, pop in your headphones, and go for a wintry walk as we catch up with Alexandra Pimor, Director of Nature Governance at the Earth Law Centre. Despite preconceptions, we (humans) are part of nature, we are not above it and we need it – it is indeed our greatest all...

Episode 4 In this episode, Lane Agency are joined by Christian Arno and Olly Davies as they discuss the broad, but piping hot topic of sustainability – from Christian's determined focus on climate change following his Dads arrest, sustainable tourism in the Cairngorms, to how bad bananas are and greenwashing vs. bona fide impact investing...... And lots more in thier candid conversation on what cl...

🚀 Explore the untapped potential of neurodiversity and ADHD in data-driven marketing. Our latest guest, Cate McVeigh, European Senior Marketing Analytics Manager at Mars, sheds light on the transformative impact neurodiverse individuals can have on your team when their preferences are understood and embraced. Tune in to learn: 🧚‍♀️ Why ADHD is a marketing superpower and how to leverage its stren...

Episode #109. Business-to-Business marketing and the B2B customer journey is the technical skill explored in this episode.   B2B customer journeys can often been perceived as a Sales funnel. However, this approach is evolving as marketers begin to lead the commercial agenda and understand that today’s journey is series of buyer conversations that are not predictable and require a longer-...

This month, THINK EQUAL Project Director, Leanne Foy meets Lisa King, Co-Founder of Tales and Heads. Tales and Heads was founded by Lisa and Margaret Flannagan, who both sought to build an agency that offered strategic consultancy and creative storytelling. Lisa openly shares the approach she took when deciding to start her own business and offers inspiration to others thinking about doing the sam...

Episode #108. Marketing Effectiveness is the focus of this episode and a key technical skill for marketers to define, set, track and review KPIs in order to measure our performance vs our targets but also demonstrate how marketing has contributed to the wider business growth.  As marketing is increasingly leading the commercial agenda, it’s key that we are able to demonstrate the effectivenes...

“Marketing is the management science of empathy - we need deep empathy if we want to take humanity and our economy through this massive change that we are facing.” Marketing will not save the world, but we will not save the world without marketing. In this episode we talk with Nicolas Lambert, author of, “Can Marketing Save the World”, (we know… a title very close to our hearts) and no surprises t...

Episode 3 In this episode, Barry leads the conversation with Ian Greenhill from Studio Something and Paul Mason from Go Forth about their unconventional paths into the advertising industry. Barry, Ian and Paul chat about their early experiences, inspirations and some of the people who helped them shape their early careers - as well as some of their favourite campaigns from recent years. In this fi...

In the latest Shiny New Object podcast episode, Ottobock's Senior Performance Marketing Specialist, Grettel Clark, talks about what makes TikTok the ultimate marketing tool of today. Find out why marketers cannot afford to ignore the platform and what it takes to succeed on it. The Shiny New Object podcast is a production of Automated Creative, a creative effectiveness platform that turns brands'...

Episode #107. This episode discusses a technical skill on strategic insight, which is fundamental in building a long-term strategy that drives the commercial agenda.  Strategic insights form the basis of our strategic thinking – as marketers building the brands and businesses of tomorrow, we want to develop a long-term strategy that has the customer wants and needs at its heart. To do this we...

Episode 2 In this episode, Barry talks to Janice Hutchinson from ICAS and Mick Doran from Noggin the Brain People about Mental & Brain Health. Tune in for some first hand insights to their conversation around some of their own learnings and experiences from the last couple of years. In this first short series, The Lane Agency speaks to a number of senior leaders within the Marketing industry i...

Hosted out of the UAE, the sustainability squad was created to bring together a group of members to help drive change around ESG and help curate high-quality content in the UAE’s Year of Sustainability. The squad seeks to put The Marketing Society at the heart of the Sustainability conversation in the build-up to COP28 and lead the conversation for the industry. Episode 5 In episode 5 of The Marke...