The Marketing Matrix

Lisanne Murphy speaks with Aaron Robbins, co-founder of Intrinsic First and creator of Proactor , a role-play software built for leadership development. Aaron shares his journey from mechanical engineering into leadership roles, his deep interest in motivation theory, and how these experiences led to the creation of Proactor. The conversation highlights why consistent practice is critical in leade...

Summary In this conversation, Ernesto Chanona discusses the critical distinctions between marketing and business development, emphasizing the challenges that arise from their separation within organizations. He highlights the importance of empowering clients to manage their own business development efforts, aiming for a sustainable operational model that reduces dependency on external support.   K...

Summary Steve’s path from industry practitioner to trusted Salesforce consultant takes center stage in this Marketing Matrix conversation with Lisanne Murphy. Drawing from his early experience as a Salesforce user in the mortgage space, Steve explains how those hands-on insights led him to launch Opti and support organizations in building smarter, more scalable systems. Throughout the discussion,...

In this episode of the Marketing Matrix, host Lisanne Murphy interviews Emilia D'Anzica, a seasoned leader in B2B SaaS and customer success. Emilia shares her journey from starting in tech with a degree in Canadian Studies to becoming a successful entrepreneur with multiple company exits. She discusses the challenges women face in tech, the importance of passion in business, and her current focus...

In this episode of the Marketing Matrix, host Lisanne Murphy interviews Alex Kremer, founder of Alluvians, about his journey in sales and leadership. They discuss the importance of combining professional skills with personal growth, the concept of self-connection, and the impact of authenticity in leadership. Alex shares his experiences and insights on building high-performance teams and the signi...

Summary In this episode, Lisanne Murphy interviews Jonathan Bonanno, a multifaceted leader in organizational development and talent management. Jonathan shares his journey from aspiring plastic surgeon to becoming a successful entrepreneur in the healthcare sector. He discusses his work with ZIA, focusing on talent and organizational development, and the importance of psychological safety in leade...

In this episode of the Marketing Matrix, host Lisanne Murphy welcomes Dr. Mark Bojeun, a global authority in conscious leadership and executive transformation. They discuss the importance of emotional intelligence, personal growth, and the impact of AI on leadership. Dr. Bojeun shares insights from his upcoming book, "Awakening Leadership," and emphasizes the need for leaders to embrace ethical de...

Summary This episode explores the challenges faced by professional learning and development consultants, focusing on lead flow, revenue consistency, and scalability. Micah Lorenc, owner of Tailored Consulting, shares insights on leadership, team development, and workplace culture. The discussion also covers the launch of Culture Lab, a startup aimed at helping companies understand and shape their...

Summary The conversation focuses on professional development, leadership transformation, and workplace relationship improvement. Sylvia Lafair shares insights on redefining leadership and the importance of understanding individual patterns. The discussion also touches on the challenges of maintaining steady lead flow and scalability for consultants. Keywords professional development, leadership tr...

This episode features Alessandro Cozzi, founder of HelloEye.ai, a platform revolutionizing the job search process by combining AI with a human touch. Alessandro shares insights on how HelloEye.ai helps professionals find the right job fit, eliminating the need for traditional resumes and enhancing career satisfaction.   Keywords HelloEye.ai, job search, AI, career satisfaction, resumes   Takeaways...

In this episode of the Marketing Matrix, host Lisanne Murphy interviews Jennifer McKenna, a seasoned consultant known for her transformative work with leaders and organizations. Jennifer shares her journey from being a nonprofit executive to becoming a sought-after consultant, discussing her unique approach to cultural transformation and personal growth. The conversation delves into the challenges...

In this episode of the Marketing Matrix, host Lisanne Murphy interviews Matt Dentino, a multifaceted professional with a rich background in industrial automation and communication coaching. They discuss Matt's journey from corporate America to his current role at BrainTrust, a communication skills consulting firm. The conversation delves into the importance of understanding personal values in lead...

In this episode of the Marketing Matrix, host Lisanne Murphy interviews Cellene Hogan-Kamp, founder of Kukua Hub Inc. They discuss the platform's mission to provide scalable coaching solutions, the importance of personal connections in coaching, and the challenges of maintaining a boutique approach while scaling globally. Cellene shares insights on the differences between coaching and therapy, the...

In this episode of the Marketing Matrix, host Lisanne Murphy welcomes Megan Hunter, co-founder of the High Conflict Institute and creator of the Conflict Influencer platform. They discuss the intricacies of high conflict situations, the psychology behind them, and how Megan's work is transforming lives by providing tools and strategies to manage and resolve conflicts effectively. Megan shares her...

In this episode of the Marketing Matrix, host Lisanne Murphy welcomes Tina Campbell, a dynamic entrepreneur and co-founder of Free Enterprise Warriors. They discuss the journey of entrepreneurship, the importance of community, and the mission of Free Enterprise Warriors to support veterans transitioning into business. Tina shares her insights on overcoming fear, the significance of core values, an...

AI isn’t just changing how we work — it’s changing how businesses are born. In this episode of The Marketing Matrix , host Lisanne Murphy talks with serial entrepreneur and Gen AI PI founder Jon Cheney about the power of curiosity and creativity in an AI-driven world. Jon shares his path from building an augmented reality company to launching Gen AI PI, revealing how AI accelerates innovation whil...

Sales success isn’t just about strategy—it’s about connection. In this conversation, Lisanne Murphy chats with Brian Sullivan, founder of Precise Selling, who opens up about his evolution as a salesperson and entrepreneur. Brian reveals how simplifying the sales process, leading with emotion, and staying authentic can transform business outcomes. He also explores the balance between human connecti...

Leadership isn’t just about position—it’s about impact. Host Lisanne Murphy sits down with Jamie Thorup, senior executive at Becoming Your Best Global Leadership, to explore how their team helps leaders unlock potential, strengthen organizational culture, and create lasting change. From corporate programs to global initiatives like the Lead with Light Foundation, Jamie reveals how practical princi...

Host Lisanne Murphy sits down with supply chain strategist Aaron Alpeter to explore how operational efficiency fuels business growth and valuation. Aaron reveals how the ISBA Group empowers companies to scale and prepare for acquisition by refining supply chains, building resilient systems, and integrating AI to drive smarter decisions. Keywords supply chain, business valuation, enterprise value,...

From the streets of Brooklyn to the boardrooms of global organizations, Eugene Dilan’s story is one of resilience and purpose. In this episode of The Marketing Matrix , host Lisanne Murphy sits down with Eugene, founder of Dilan Consulting Group, to unpack his journey from psychologist to leadership consultant. Together, they explore how aligning personal and organizational values can drive authen...

Host Lisanne Murphy sits down with Jacquie Williams, founder of The New Chapter Co. and New Chapter Consulting, for an inspiring discussion on growth, purpose, and resilience. Jacquie opens up about how her personal journey through change led her to build a business that helps others find direction during life transitions. The two explore themes of self-trust, authenticity, and the evolving role o...

What happens when AI meets authentic leadership? Host Lisanne Murphy sits down with Jonathan Raymond, founder and CEO of Ren AI, to explore how technology can elevate human development. They unpack the challenges of integrating AI into coaching, the role of authenticity in leadership, and the lessons behind Jonathan’s book Good Authority . Keywords AI, human development, coaching, leadership, auth...

Automotive repair shops are evolving—and coaching is leading the change. In this episode of The Marketing Matrix , Lisanne Murphy chats with Jimmy Lea, CSP of The Institute for Automotive Business Excellence, about how tailored coaching helps shops grow smarter, operate more efficiently, and build stronger communities. Jimmy also unpacks key industry trends, the value of niche expertise, and how t...

Lisanne Murphy sits down with Kevin Thibodeaux, a leadership coach reshaping the way we think about mental fitness and emotional intelligence. Together, they explore how to quiet the negative voices that hold us back, the evolving role of AI in business, and Coach Kev’s groundbreaking MBA experiment designed to shape tomorrow’s leaders. Keywords leadership, mental fitness, emotional intelligence,...

In this episode of the Marketing Matrix, host Lisanne Murphy welcomes Ingrid Hu Dahl, an author, speaker, and leadership coach, to discuss her journey and insights into leadership development, inclusion, and personal growth. Ingrid shares her experiences growing up in a multicultural family, her career in leadership coaching, and the inspiration behind her book, "Sunshining on Morning Snow." The c...