The Marketing Matrix

Join host Lisanne Murphy as she explores Carol Robin's entrepreneurial journey, her groundbreaking course on interpersonal dynamics, and her innovative work with Leaders in Tech. Discover how vulnerability, emotional intelligence, and authentic relationships can elevate both personal success and organizational cultures.   Main Topics: Carol Robin's diverse career path from corporate to academia an...

Unlock the power of storytelling in business with Gavin McMahon, CEO of Fast Forward, as he discusses how narrative shapes decision-making, branding, leadership, and change. Discover how different storytelling genres influence various aspects of organizational success and learn how AI is revolutionizing the industry.   In this episode: Gavin's unique journey from engineering to storytelling and bu...

Summary   In this episode of the podcast, host Lisanne Murphy interviews Dave McComb, a pioneer in semantic modeling and enterprise ontology. Dave shares insights into the evolution of Semantic Arts, the transformative power of knowledge graphs, and the challenges of implementing data-centric approaches in organizations. He discusses the role of AI in data management, the importance of a unified s...

Strategic Leadership and Navigating Uncertainty with Sarah Gallagher of The Persimmon GroupDiscover how Sarah Gallagher's unique journey from linguistics to executive leadership has shaped her approach to navigating organizational challenges, especially during the pandemic. In this episode, we explore strategy execution, the impact of AI on business, and leadership lessons learned through crisis a...

Discover how Caroline Pennington, a former executive recruiter turned marketing expert, leverages LinkedIn and organic strategies to build powerful personal brands and attract ideal clients. This episode offers actionable insights for entrepreneurs eager to grow their visibility without relying solely on paid ads.   In this episode: Caroline’s journey from corporate recruiter to organic marketing...

In this episode of  The Marketing Matrix , Lisanne Murphy sits down with top B2B thought leader and CEO Peter Winick to explore how thought leadership platforms can powerfully transform business growth. Discover actionable insights on leveraging books, AI tools, and strategic thinking to unlock your full impact.   Key Topics How thought leadership can serve as a scalable business model Common misc...

Summary In this episode of The Marketing Matrix, host Lisanne Murphy speaks with Josh Bellis, a global HR executive and educator, about the intersection of human intelligence and artificial intelligence in the workplace. They discuss generational differences in work ethics, the importance of change enablement in AI adoption, and how organizations can better integrate technology while focusing on h...

In this episode, we explore how leaders can effectively navigate change, foster innovation, and leverage their diverse experiences to drive organizational success. Louis Lemieux shares insights from his extensive global career, emphasizing the importance of trust, mindset shifts, and continuous learning in today’s fast-evolving market landscape. Whether you're a seasoned executive or emerging lead...

Discover how leadership, personal development, and health intertwine to create a more fulfilled and impactful life. In this episode, Russ Simon shares his journey from fulfillment to entrepreneurship, the importance of understanding oneself, and how integrating mind, body, and spirit can elevate your leadership and daily energy.   In this episode, you will learn:   Russ’s personal evolution from a...

In this episode, Lisanne Murphy welcomes Carlos Noche to explore his multifaceted entrepreneurial journey, innovative sales strategies, and the impact of AI in sales and coaching. Discover how embracing diverse passions can create a dynamic and resilient career, and learn practical insights on building genuine relationships, leveraging podcasting for lead generation, and integrating AI tools to en...

Summary In this episode of the Marketing Matrix, host Lisanne Murphy speaks with Ursula Pottinga, an expert in transformational leadership, neuroscience, and consciousness. They delve into the intersection of science and spirituality to enhance leadership effectiveness, the role of neuroscience tools in organizational change, and practical strategies for embodying higher levels of consciousness. U...

Summary In this episode of  The Marketing Matrix , we explore the nuances of intercultural leadership and global business growth with Rashmi and Suren Kapse, founders of Apt Culture. They share their journey into leadership development, innovative strategies for navigating US-India business dynamics, and the transformative role of AI in executive coaching. The discussion covers the importance of c...

Summary In this episode of  The Marketing Matrix , host Lisanne Murphy interviews Daniel Stewart, an internationally recognized expert in leadership development and co-author of  Lead Now . Daniel shares his journey into leadership coaching, innovative frameworks from Stort Leadership, and how AI is transforming the consulting landscape. He discusses the role of AI in leadership assessments, the c...

Summary In this episode of The Marketing Matrix, host Lisanne Murphy interviews William Wallace, EVP at Revenue Storm. William shares insights into sales success, emphasizing the importance of strong qualification processes and the transformative role of AI in sales. He discusses industry-standard win rates, the significance of margins versus revenue growth, and the strategic use of AI tools like...

Summary In this episode of the Marketing Matrix, host Lisanne Murphy speaks with Meryl Eriksen, a compassionate leadership expert, about her journey from hospitality to leadership development. They discuss the importance of compassion in alleviating suffering, the challenges organizations face in maintaining culture, and the need for nurturing future leaders. Meryl shares insights on balancing per...

In this episode of the Marketing Matrix, host Lisanne Murphy interviews Brandon Weaver, CEO and founder of Navigate, a property intelligence platform. Brandon shares his journey into real estate tech, emphasizing the importance of storytelling and the intersection of technology and human connection. He discusses the challenges of building a startup, the role of AI in business, and the significance...

Summary In this episode of the Marketing Matrix, host Lisanne Murphy interviews Kim Barnes, CEO of Barnes and Conti Associates, about her journey in leadership development and consulting. They discuss the importance of influence, the difference between influence and manipulation, and how Barnes' programs help individuals and organizations improve communication and collaboration. Barnes shares insi...

Summary In this episode of the Marketing Matrix, host Lisanne Murphy welcomes Michael Norton, a seasoned expert in sales and performance development. They discuss the importance of authentic sales practices, the role of AI in modern sales strategies, and the value of continuous learning. Michael shares insights from his extensive career, including his time with the Zig Ziglar Corporation and his c...

Summary In this episode of the Marketing Matrix, host Lisanne Murphy interviews Haven Weits, the integrator and president at Efficient Aid, a virtual assistant placement company. They discuss Haven's journey from being an executive assistant to running a business, the importance of having an integrator in a company, and how Efficient Aid supports businesses with virtual assistants. Haven also shar...

Summary In this episode of the Marketing Matrix, host Lisanne Murphy is joined by leadership facilitator and former Googler, John Puts. They discuss the integration of emotional intelligence, systems thinking, and conscious leadership to create human-centric workplaces. John shares his journey from tech roles to consulting, emphasizing the importance of balancing ambition with personal well-being....

Summary In this episode of the Marketing Matrix, host Lisanne Murphy interviews Paul O'Donohue, founder and CEO of SalesStar, a global sales development brand. Paul shares his unique journey from being an industrial electrician to becoming a sales expert, emphasizing the importance of systems and processes in sales. He discusses the significance of data in understanding sales performance and the n...

Summary In this episode of the Marketing Matrix, host Lisanne Murphy is joined by Jeremy Daniel, head of training for Color Code International. They discuss the Color Code Personality Assessment, its origins, and its impact on personal and professional development. Jeremy shares insights into the importance of understanding core motives and how they influence behavior and relationships. The conver...

Summary In this episode of the Marketing Matrix, host Lisanne Murphy interviews Forrest Jinks, founder and CEO of Altus Equity Group. They discuss Forrest's journey in real estate, from his early days of investing to building a company managing over $600 million in assets. Forrest shares insights on the challenges and lessons learned during the Great Recession, the importance of solving problems f...

Summary This episode, sponsored by Lumina Growth Lab, explores strategies for professional learning and development consultants to achieve steady lead flow, consistent revenue, and scalability. The discussion highlights the importance of strategic decisions and AI technologies in creating sustainable growth.   Keywords   Lumina Growth Lab, professional learning, development consultants, lead flow,...

In this episode of the Marketing Matrix, host Lisanne Murphy is joined by Bryon Morrison, co-founder and CEO of Proxy. They discuss the challenges and strategies for small to medium-sized businesses (SMBs) in scaling and preparing for exits. Bryon shares insights on the importance of operational excellence, the execution gap, and how Proxy helps businesses thrive by embedding strategists and integ...