The Marketing Matrix

In this episode of The Marketing Matrix, host Lisanne Murphy welcomes Yousuf Siddiqui, founder of Edge Careers, to unpack how professionals can make smarter career moves in a world reshaped by AI. Yusuf shares his framework for building a strategic career path, why most people focus on tactics too early, and how to approach career transitions with clarity, confidence, and purpose.   With over 15 y...

In this episode of The Marketing Matrix, host Lisanne Murphy welcomes Andy Boian, founder and CEO of Dovetail Solutions. Andy shares how his background in the White House, political campaigns, and corporate communications shaped his approach to public relations, crisis management, and cross-sector problem solving. He also discusses how AI is changing the communications landscape, why strong system...

I n this episode of The Marketing Matrix , Lisanne Murphy interviews Sam Zimmin, CEO of Global CI, a long-standing federal contracting firm. They explore how Sam’s unique background, company evolution, and innovative approach have propelled the company from traditional government contracts to software productization and health tech advances.   In this episode: How Global CI transitioned from a sta...

In this episode, Lisanne Murphy interviews Joe Crisara, a renowned sales coach for blue-collar service providers. Joe shares his transformative journey from struggling contractor to leading industry educator, emphasizing the importance of diagnosing problems, emotional connection, and strategic pricing. Discover how AI-powered tools and a focus on value creation can revolutionize your service busi...

Discover how industry leader Kathy Steele navigates the evolving landscape of AI, marketing, and business growth. This episode explores the strategic integration of AI, market dynamics, and innovative outreach methods that are redefining success for mid-market companies.   In this episode, you will learn: The evolution of Kathy Steele’s career from graphic designer to CEO of Red Caffeine How her e...

Dive into an inspiring conversation that blends spiritual insight with practical strategies for authentic living and leadership. Lynn Christian shares her transformative journey, the science behind inner guidance, and how to live a life aligned with your true self in today’s chaotic world.   In this episode: Lynn’s unexpected shift from aspiring lawyer to passionate coach and human development lea...

In this episode of the Marketing Matrix, host Lisanne Murphy welcomes Lindsay Sutula, founder and CEO of Top Fox Marketing. Lindsay shares insights on operationalizing sales and marketing for high trust service businesses, the importance of removing founder bottlenecks, and navigating the rapid changes driven by AI and digital marketing evolution.   Key Topics: Lindsay’s journey from jazz musician...

Join us as we dive into the transformative world of workplace culture with Shelly Smith, founder of Premier Rapport. Shelly shares her 35+ years of experience helping organizations detect early signs of cultural dehydration and turn around their workplace dynamics effortlessly.   Key Topics: The concept of cultural dehydration and hydration in organizations Shelly’s personal journey from entrepren...

Explore how Vince Meldrum has grown Earth Force by 400% without losing its soul, and how his innovative frameworks are transforming environmental and civic education for youth across the US.   Main Topics The origins of Earth Force and the story behind youth-led environmental activism Strategies for scaling impact in nonprofits without increasing bureaucracy Building civic engagement skills in you...

Episode Summary: Join host Lisanne Murphy as she chats with Elaine Buxton, President and CEO of Confero, a nationally recognized customer experience research and mystery shopping firm. In this conversation, Elaine shares how Confero helps multi-location businesses uncover what customers are actually experiencing across their footprint and turn those insights into action. She also reflects on the e...

Join host Lisanne Murphy as she chats with Molly Lebowitz, Vice President of Industry Consulting and Brand at Propeller, about navigating the evolving landscape of management consulting amid AI advancements. Discover how Molly’s unique journey from engineering to consulting, her passion for car mechanics, and her strategic insights are shaping the future of operational transformation and branding...

In this episode of The Marketing Matrix, Lisanne Murphy sits down with Michael Daehne, CEO of FlexPoint Consulting, to explore how technological innovations, especially AI, intersect with the human side of business transformation. They discuss practical strategies, industry insights, and the future of tech-driven change in organizations.   Main Topics Covered: How technology transformation differs...

Join Lisanne Murphy as she hosts Heather MacArthur, an executive coach with over 20 years of experience, in a deep conversation about nurturing meaningful careers, emotional awareness in leadership, and the power of vulnerability. Discover practical insights on transforming workplace culture, navigating change, and harnessing joy for greater impact. a In this episode, we discuss: Heather’s journey...

Discover strategic insights from Cyril Moreau, founder of International Executive Consulting, on navigating cultural differences, execution challenges, and the rapid evolution of AI in global market expansion. Whether you're a startup or an established company, learn how to scale effectively across borders in today's fast-changing landscape. Main Topics Covered: Key roadblocks in scaling businesse...

In this episode, Juliana Marulanda shares her journey from Wall Street to transforming digital agencies into efficient, scalable businesses. She emphasizes the importance of operational documentation, data dashboards, and celebrating wins to foster a success mindset. Juliana also discusses her playful approach to business and upcoming initiatives for ScaleTime, including new data solutions and mar...

In this episode, Kristen Toth shares her journey from engineering to leadership coaching and entrepreneurship, revealing her innovative approach to supporting high-growth ventures and fostering internal growth for sustained success. Whether you're a founder, executive, or aspiring leader, Kristen’s insights will inspire you to shift focus inward for exponential impact. Key Topics: Kristen’s transi...

In this episode, we explore what truly separates high-impact leaders from average ones through the lens of leadership expert Elizabeth Wiseman. From her research inside global organizations like Oracle to her bestselling books on leadership, Liz reveals how great leaders don’t just manage people—they multiply their potential.   In this episode: Liz Wiseman shares her journey from Oracle to leaders...

In this episode, we dive into the complex world of ad fraud prevention, exploring how companies can safeguard their digital marketing investments from malicious traffic. Rich Kahn shares over three decades of experience, revealing how innovative technology and strategic approaches are reshaping the industry.   Rich Kahn’s journey from early coding days to pioneering ad fraud detection solutions Th...

In this episode, we discuss: Deborah's background bridging psychology and finance, and her journey to creating the Money Coaching Institute The core principles of money coaching and its ability to change subconscious patterns in just a few sessions Why money is a neutral energy—a powerful tool that we underutilize because of internal blocks The history of money: from barter to industrial revolutio...

Explore how emotional intelligence, curiosity-driven questioning, and AI tools can transform leadership and organizational growth. Join Lisanne Murphy and Rick Bowers for insights into coaching strategies, assessment tools, and market trends impacting leadership development in 2026.   Main Topics: Rick Bowers’ journey from assessments to high-potential coaching The role of emotional intelligence i...

In this episode of the Marketing Matrix, Lysanne Murphy chats with Jon Bassford, a seasoned operations professional and author, about how curiosity fuels innovation in business operations and leadership. Discover how curiosity can transform organizational culture and drive sustained growth, especially in today’s AI-driven landscape.   Key Topics: How curiosity influences leadership and operational...

Discover how cultural awareness influences global leadership and effective communication. In this episode, Val Bath shares invaluable insights on cultural differences, the importance of self-awareness, and practical strategies for bridging cultural gaps in international organizations.   In this episode: Val Bath's journey from Missouri to becoming a global leadership expert How culture shapes comm...

Discover how AI is revolutionizing business structures and why building AI-native models can create resilient, scalable, and innovative companies. This episode features insights from Oksana Matviichuk, a strategist transforming startups and enterprises through AI-driven frameworks.   Key Topics: How AI unburdens women and creates more space for entrepreneurship The evolution of business models fro...

In this episode of The Marketing Matrix, Lisanne Murphy interviews Nikki Rausch, CEO of Sales Maven, about transforming the misunderstood art of selling into a genuine and permission-based conversation. Discover actionable insights on how to sell authentically, leverage storytelling, and invest in yourself for business growth.   Main Topics: Nikki’s journey from traditional sales roles to coaching...

Discover how Kyle Butler is bridging the gap between cutting-edge emerging technologies and risk management through bespoke insurance solutions, with insights into digital humans, electric cruise ships, and Fidgetal tech. Join us for a conversation on how these innovations are shaping industries and the future.   Main topics: The intersection of blockchain, cybersecurity, and insurance Cutting-edg...