The Marketing Matrix

In this episode of the Marketing Matrix, host Lisanne Murphy welcomes Elisa Janson Jones, an accomplished author, content creator, and AI consultant. They discuss the integration of AI in business, the importance of authenticity, and Elisa's journey in developing the Calm AI Navigator Framework. Elisa shares insights on leveraging AI for strategic growth and the challenges of staying ahead in the...

Summary In this episode of "The Marketing Matrix," Lisanne Murphy hosts Jodi McPherson, co-founder and CEO of Work Simplr, who shares her journey from a 30-year career in Ed Tech to creating a platform that revolutionizes the freelance model. The discussion covers the challenges of traditional freelancing, the impact of AI, and the importance of redefining work opportunities for students and busin...

In this episode of the Marketing Matrix, Lisanne Murphy interviews Wayland K. Lum, founder and CEO of Copperbox, a leadership advisory firm. They discuss the importance of aligning leadership with core purpose, the role of AI in leadership development, and Copperbox's approach to empowering executives in private equity firms. Wayland shares insights on the challenges leaders face and the importanc...

Summary Lisanne Murphy welcomes Jolly Nanda, founder of Vicrity Management Consulting, for an insightful conversation on turning life’s toughest challenges into opportunities for growth. Jolly shares how her personal experience with misdiagnoses shaped her mission to create people-first business solutions that drive change. Together, they discuss the realities of startup life, why strategic planni...

In this episode, host Lisanne Murphy sits down with Paul Batz , leadership coach, author, and CEO of Good Leadership Enterprises. Together, they explore the values-driven principles behind good leadership and how leaders can thrive without sacrificing well-being. Paul shares his journey of building a business rooted in goodness, generosity, and purpose , and how these values can transform both org...

Episode Description: Join host Lisanne Murphy as she sits down with Gloria Feldt, a trailblazer in gender equality and leadership. In this episode, Gloria shares her journey from a small-town upbringing to becoming the national president of Planned Parenthood and co-founding Take the Lead. Discover how Gloria's experiences shaped her mission to achieve gender parity in leadership and the innovativ...

If you’re looking to monetize your passion, you’ve got to think of the entire customer journey. Get a clear roadmap from the start when you’re creating content and things will make more sense to both you and your audience.   EPISODE LINKS: Website -  https://gmarkphillips.com/ YouTube - https://www.youtube.com/c/GMarkPhillips Social Media - everywhere (at) gmarkphillips THANKS FOR TUNING INTO THE...

Are you in the right mindset to show up every day as an entrepreneur and deliver your best work? In this bonus episode of the Marketing Matrix Podcast, mindset coach Jennifer Loehding shared how to perfect your morning routine, get in the right mindset to succeed, and get the most out of networking.  Episode Links: www.jenniferloehding.com https://www.instagram.com/jenniferloehding/ THANKS FOR TUN...

Marketers: are you including intuition and empathy in your strategy for growth? The secret to millions of dollars in revenue? It really comes down to caring. After listening, you’ll be able to evaluate where you are now so you know exactly what the next steps you need to take to grow your business to the next level. EPISODE LINKS: https://www.facebook.com/groups/TimeToKapow www.instagram.com/lizbe...

Want to know why your product launches are falling flat? Entrepreneurs: the answer is simple. You need to define your dream audience, build the products and provide the value ladder, and then launch. After listening, you’ll know what steps to take next to launch your next product. EPISODE LINKS: Stevejlarsen.com Instagram: @stevelarsenhq YouTube: https://www.youtube.com/c/SteveJLarsen https://www....

Entrepreneurs: Ready to launch or scale your podcast this year? Yes—podcasts can be hard to create, but they’re also incredibly rewarding, both in the sense of providing value to a community, and also building trust with an audience who will eventually want to purchase your offer. After listening to this episode, you’ll have secrets from a seasoned podcaster to leverage your podcast as an amazing...

The easiest way to grow your community in an authentic way... It takes $0 and a few seconds to really make a connection with new followers. After listening to this episode, you’ll have a new engagement strategy to make deeper connections with followers and fast-track your relationship with them. EPISODE LINKS: Poddecks.com https://www.youtube.com/poddecks https://www.facebook.com/poddecks Instagra...

How would you like to have a product launch where you make 6 figures in one week, no matter what niche your business is in?   EPISODE LINKS: www.contestlaunchsecrets.com https://www.instagram.com/legiongabe/ THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST! To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podcast Guests, access The Marketing Matr...

Hey entrepreneurs: is your perfectionism holding you back from booking your next client? Consistent content creation comes down to three things: messaging, schedule, and call to action. But if you put barriers between yourself and that publish button, you aren’t going to be able to show up consistently in order to book those high-ticket clients.    THANKS FOR TUNING INTO THE MARKETING MATRIX PODCA...

Is your messaging for your business crystal clear, or are you trying to speak to too many audiences? Dr. Lindsey Elmore is a multi passionate entrepreneur who is able to serve a varied audience because she started by listening to her followers’ needs. You can do the same by providing value and being consistent.   EPISODE LINKS: www.lindseyelmore.com IG: @lindseyelmore THANKS FOR TUNING INTO THE MA...

What is your minimum viable product as an entrepreneur? If you’re struggling to get your brand launched and out the door because you have too many ideas, this episode will get you to think about the best place to start so you can start making money.   EPISODE LINKS: www.lindseyelmore.com IG: @lindseyelmore THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST! To get access to all of the marketing r...

Entrepreneurs: Are you thinking about launching a podcast in 2021? Just two months in, I almost killed the podcast. It was a TON of work, and had very little returns at first. But with some reframing and strategy pivots, I was able to bring the podcast to where it is today: a content-generating and lead-generating machine fully supported by a team.   THANKS FOR TUNING INTO THE MARKETING MATRIX POD...

As an entrepreneur, how do you stand out and generate leads in a way that feels good? How nice would it be to let cold leads freeze and die… and to use your limited time to nurture those potential clients who are most likely to sign up for your services?   EPISODE LINKS: Instagram: @daasknowledge https://www.linkedin.com/in/henrydaas/ https://www.facebook.com/coachdaas/ https://daasknowledge.com/...

Selling physical products on Etsy or Shopify, and want success? You need to answer these four questions to stand out from your competition to become an Ecom Queen (or King)...   EPISODE LINKS: Www.ecomqueens.com https://www.facebook.com/groups/2261179156/ THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST! To get access to all of the marketing resources (updated weekly) provided by The Marketing...

If you’re an ecommerce shop owner on Etsy, Shopify, or another marketplace, this is the episode for you to learn how to succeed. This episode gives you the three deeper questions you need to ask yourself when you’re building and scaling your ecommerce business.   EPISODE LINKS: Website: Www.ecomqueens.com Facebook: https://www.facebook.com/groups/2261179156/ THANKS FOR TUNING INTO THE MARKETING MA...

Business owners: ready to bring YouTube into your organic marketing strategy? Steve Raiken has 150K+ loyal YouTube subscribers, and he makes hundreds of thousands with monetization and affiliate marketing. If you’re ready to learn how to build your YouTube channel, this episode is a must-listen.   EPISODE LINKS https://www.youtube.com/user/stevera88 THANKS FOR TUNING INTO THE MARKETING MATRIX PODC...

How can you build a YouTube channel with a following that is primed to buy from you? It’s simple: share videos that make a difference for people. Give away knowledge and content for FREE.   EPISODE LINKS: https://www.youtube.com/user/stevera88 THANKS FOR TUNING INTO THE MARKETING MATRIX PODCAST! To get access to all of the marketing resources (updated weekly) provided by The Marketing Matrix Podca...

You launched. You did your value ladder. You hosted the perfect webinar. Entrepreneurs: why aren’t you hitting your income goals? Something is missing from your marketing strategy… and spoiler alert, it’s not a mechanical tactic. After listening to this episode, you’ll be better aligned with yourself and your mission in order to achieve your income goals as an entrepreneur. EPISODE LINKS Website:...

Entrepreneurs: authenticity is the most important thing you need to focus on to hit your income goals. After listening to this episode, you’ll come across as genuine and get past your internal blockers to finally reach your income goals.   EPISODE LINKS: Website: majicforlife.com Instagram: @majicforlife Facebook Group: https://www.facebook.com/groups/mindsetsolutions/ Book: Everminutebook.com THA...

What does it TRULY mean to be financially independent? And how does marketing play into your finances? Your financial literacy is on a sliding scale between financial dependence and financial independence. In order to achieve your version of financial independence, you first have to define what that means for you. After listening to this episode, you’ll assess your current financial situation to k...