Amanda Tento

The Marketing Hygiene Podcast

Business EN ↓ 260 episodes

Welcome to "The Marketing Hygiene Podcast," where your host, Amanda Tento, rolls up her sleeves to help you scrub away the grime of outdated marketing tactics and polish your strategies until they shine. Once known as "The Determined Mom Show," our rebranded podcast is the essential toolkit for businesses eager to spruce up their marketing efforts. Dive into the nitty-gritty of marketing hygiene, from ensuring your brand's image is as spotless as a freshly cleaned window to tweaking the nuts and bolts of your SEO, ensuring everything is tightly screwed and perfectly aligned. We'll help you dus...

Author

Amanda Tento

Category

Business

Podcast website

thedeterminedmom.libsyn.com

Latest episode

Dec 3, 2025

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Episodes

#35: Why Connection is my word for 2020 22.01.2020

In Episode 35, I share with you my word for 2020!  That word is Connection. I spent much of 2019 building my business up without being serious about the connections piece.  I was connecting, but only by chance, not deliberately. I decided that in 2020, I needed to change that! I have connected with dozens of business owners in real life and online since making this decision and my business and con...

#34: How to stay fit while traveling with Jennifer Watts Whitmore 15.01.2020

In Episode 34, Jennifer Watts Whitmore from Road Warrior Wellness Concierge shares her journey to starting her business helping business travelers to increase their health, manage their weight, and live their best life on the road.  If you or a loved one lives much of their life on the road, you cannot afford to be unhealthy. Jennifer will help you find healthy meals and where to workout wherever...

#33: Why Google My Business is Now More Important than your Website! 08.01.2020

In Episode 33, learn why Google My Business is now more important than your website!  Google has been updating it's search results page in the last year to now include only Google My Business listings at the top of local results.  What does this mean for you? If you don't have a listing or you aren't managing it, you are NOT going to show up! Listen as I share with you 5 things you need to do to o...

#32: How to Properly Prepare for Tax Season with Caitlynn Eldridge 01.01.2020

In Episode 32, I get to talk with Caitlynn Eldridge of Eldridge CPA, LLC. She walks us through how to make our Business Taxes painless this year.  She has broken down and detailed the systems we should have in place to make things as seamless and effortless for our 2020 taxes as well! If you struggle with keeping up with your financial stats, this is the episode for you! Caitlynn is also offering...

#31: How to spot a bad client before it is too late 25.12.2019

In Episode 31, I talk about how to spot red flags when talking to a new potential client.  They usually give you all of the signs you need ahead of time, you just need to know what they are. I have had a couple of tough clients that I should have been wary of, but I was very excited to work with them because I love the work I do. Click here to download a red flag checklist and use it when booking...

#30: Why you need to go big and how to do it with Cathy Karabetsos 18.12.2019

In Episode 30, Cathy Karabetsos shares her journey from an unemployed (fired) 20 something to now owning her own multi million dollar call center!  Find out the unexpected way she met her business partner and how they grew QCSS into the company it is today. Cathy tells us why we need to dream and play bigger than we are right now.  I am totally listening to her for 2020 too!     You can find Cathy...

#29: Why you should make sure your Marketing images are inclusive 11.12.2019

In Episode 29, I talk about the importance of making sure you are including people of all races in your marketing. This is probably not a topic you will hear on other marketing shows, but it needs to be addressed and we need to do better. This has been coming up more and more and in 2020, setting relatable examples for people around the world is important. Adults and children alike need to be able...

#28: How to run a successful Facebook Ads campaign with Meg Brunson 04.12.2019

In Episode 28, I get to share an amazing source of knowledge with you!  Meg Brunson is a former Facebook Ads employee and she shares her insider knowledge of how to make your next Ad campaign successful.  She is a mom of 4 girls, author, podcaster, and business owner! Find out what inspired Meg to leave her comfy, fun job at Facebook and leap out onto her own!  You can find Meg here: Podcast ABC's...

#27: Make 2020 the Best Year Ever 27.11.2019

In Episode 27, I talk to you about goal planning for 2020!  This is a crucial step for every business and especially for Moms! Listen to learn how to get the best outcomes for yourself in your personal life and your business.  Grab your free companion worksheet for this episode here.  Show Notes Facebook Community Youtube Channel

#26: How to start your online biz in 3 easy steps with Rachael Lenzmeier Jencks 20.11.2019

In Episode 26, I talk with the multi-talented Rachael Lenzmeier Jencks about her journey to working from anywhere (literally) and her amazing journey to figuring out how she wants to serve her clients.  The thing that strikes me the most is that she had someone on the sidelines watching her and just waiting for her to realize what she was meant to do! Rachael also shares with us 3 simple steps to...

#25: How to define your ideal client and speak only to them 13.11.2019

In Episode 25, I talk to you about how to really define who you are speaking to in your marketing messaging.  Getting the right people listening to you and your message will help you to attract and convert your ideal clients to paying clients.  There is no better time than today to take some time out and define who you are speaking to!   Show Notes Facebook Community Youtube Channel

#24: How to Standout on Social with Tequila Dodard 12.11.2019

In Episode 24, Tequila Dodard shares her journey into working for herself and running her own Strategy Business called Socially Standout.  She had an extremely successful corporate career and then came the kids! She realized that her kids only knew that she had one talent-cooking!  She took this as a call to action and started her own business. In this episode, Tequila teaches us how to Stand Out...

#23: How to easily get the freshest relevant news to share on Social 25.09.2019

Episode 23 is short and sweet!  I bring you my favorite easy way to find the latest news that is relevant to your industry to share with your audience.   Here are some ways you can leverage Google Alerts to help your business: Finding the latest cutting edge business news for your industry Searching for Brand Mentions for your business and clients Search for competitors in the news  Find ways to h...

#22: How to be a Conscious Parent with Uma Alexandra Beepat 18.09.2019

In Episode 22, Uma Alexandra Beepat guides us through being a Conscious Parent. We have a very real conversation about the challenges of parenting and how she has taught her children to handle life's challenges and create a life for her family that is fulfilling. Uma is a Spiritual Teacher, an Intuitive Consultant, Psychic Mediumship mentor and Author of The Awakened Life published by Balboa Press...

#21: Google My Business is your Secret Weapon 11.09.2019

In Episode 21, I break down the benefits of claiming, optimizing, and regularly posting to your Google My Business page. This powerful Free tool can be the difference between a handful of website visits or phone calls and hundreds per month. Don't forget to join the 3-Day Free Google My Business training this month!  It takes place the last week of each month on Wednesday-Friday. Find it on Facebo...

#20: How to balance working, being a mom, and eating well with Tammi Brochman 04.09.2019

In Episode 20, Tammi Brochman shares her expertise as a Dietician and mother of four!  She helps us figure out how to make the most nutritious meals and still be able to focus the same amount of time on our businesses!  This is music to my ears! This episode is packed with so much value and so many tips to keep you and your family on track to eat healthy meals without sacrificing time!    Tammi is...

#19: What having house guests for 10 days taught me about time management 28.08.2019

In Episode 19, I delve into the nitty-gritty details of what my week was like before my Bestie came to visit.  I was working from 8:00 am-6:30 pm most days. What in the hell was I doing? I am not sure! Enter the forced vacation.  I planned my work well in advance and scheduled everything so I did not have to work except for coaching calls while they were here.  The result? I worked 2 days per week...

#18: How to figure out a Client's personality and use it in your Marketing and Relationships 21.08.2019

In Episode 18, I have the pleasure of talking with Mom, Wife, Speaker, Author, Business Owner, and Personality Trainer Vickie Musni!  She shares with us a HUGE marketing secret-how to figure out your client's personality without having them take all of those assessments!  She breaks down the 4 personality types and she even gets mine spot on! This is a can't miss episode!   Vickie Musni is a Certi...

#17: What is Marketing Implementation Coaching 14.08.2019

In Episode 17, I talk about my newest service, Marketing Implementation Coaching.  I am so in love with this aspect of my business because it allows me to help women accelerate their current Marketing plan and learn step by step how to do it themselves.   Anything from email automation to Facebook Groups.  I provide all of the best insider tools and tips for my clients.  Teaching them how to autom...

#16: How to find Happiness and Peace in everything you do. 08.08.2019

In Episode 16, the amazing Lucy Liu is sharing her unstoppable optimism and creative mind shifts for our daily lives!  She is a life coach and she helps us to see the joy in small things. Ever since this episode was recorded, my time talking with her has helped me to find peace in often chaotic areas of my life!  I hope she brings the same joy to your life after you listen!   Lucy Liu is a life co...

#15: How working from home can make you closer with your kids 31.07.2019

In Episode 15, I talk about how working from home can make you closer with your kids.  My experience has been that it is a 180 degree difference than when I was working outside of our home full time.   Learn a few simple steps to get you started in the right direction if you are thinking of working from home!   Show Notes Facebook Community Youtube Channel  

#14: How to maximize your time and enjoy your life with Time Blocking 24.07.2019

In Episode 14, Allison Nelson of The Nelson Co. shares with us her time blocking techniques and how they can help you to enjoy more of your life and even get some future moments back!   She also shares with us her amazing story of leaving her first baby, which was her career in education.  This was no easy decision!  In this amazing interview, she shares so many pieces of golden advice with us!   ...

#13: Why you need to claim your Google My Business Profile Today! 17.07.2019

In Episode 13, I am sharing with you all about Google My Business!  If you haven't claimed your profile yet, do it now! This is a free and very powerful tool for your business for so many reasons.  It will allow your business to show up in search and map results. Even if you are a service-based business like a coach, you can set your service areas to be specifically where you want your next client...

#12: How to make your first $1,000 Online with Megan Lockhart 10.07.2019

In Episode 12, we learn all about Megan and her journey from BK (before kids) all the way until now.  She shares her transformational journey from her soul sucking job as a GIS Mapper working on mapping oil pipelines to helping women step into their true earning power. Not only is she sharing her story with us, but she is sharing her formula for earning your first $1,000 online.  She has used this...

#11: Learn SEO from start to finish and get very special pricing! 03.07.2019

In Episode 11, it is all about the story, inspiration and yes, even the nitty-gritty details of the first Online Marketing For Moms course!  My inspiration for creating OnlineMarketingForMoms.com was you!  I have so many meetings with Mom Business owners about SEO and it always comes down to budget.  I understand you are a startup!  I understand you are bootstrapping!  I understand that you are li...

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