The Marketing Hygiene Podcast

In Episode 10, we have a very special guest and expert WordPress Developer Sharon Henderson of KEM Biz in a Box! Sharon is a mom of three from New Zealand and a woman of many talents.  We are blessed to have her explain why WordPress is the best option when building a website for your business.   Here are Sharon's 5 Favorite Plugins: Wordfence Loginizer WP Easy SMTP Yoast SEO Swift Performance   G...

In Episode 9, I discuss the recent changes MailChimp made to all of their plans and why I chose to switch to MailerLite. Many of us startups relied on MailChimp to send our opt-ins and gain subscribers.  I have seen so many people having issues with the new Mailchimp pricing plan and I wanted to share with you the alternative that I found.   Mailerlite is great and even easier to use than MailChim...

In Episode 8, I share with you my decision to start a Marketing Membership for Mom CEOs like you!  I have talked to so many moms in Facebook Groups, on Linkedin, I have surveyed them, had discovery calls with them, done proposals for them.  The biggest commonality is that your marketing budget is either small or not enough to afford a full-on SEO campaign.   This also translates into many other ar...

In Episode 7, I explain what a SiteMap is, why it's important and how to submit one for WordPress, Squarespace, and Wix users. You don't need to be an SEO expert to do this!  I want to empower all Mom Business owners to learn to do the SEO basics for themselves.  Stay tuned in The Determined Mom Show Community because I will be releasing an amazing opportunity for all Moms who have a website and c...

Episode 6 is a quickie! Don't let the time fool you, this hack is going to change how you write your blog posts. It may also change how frequently you blog, and even may make you want to start a blog! This hack is great for brain dumping, list writing, and well anything else you can think of! Enjoy!   You can download your Video Tutorial here. Show Notes and Video Tutorial Facebook Community Youtu...

In Episode 5, we cover why outsourcing your social is going to be a game-changing decision for you and your business.  You are busy, you agonize over social. How do I know? I have surveyed dozens of Moms just like you and they all site Social Media as their biggest pain point.  Heck, it is even MY biggest pain point.   I also walk you through the 5 steps you need to take to make sure that you hire...

It all started with this very Podcast!  I needed an editor and went to a podcast group on Facebook.  I faced some surprising backlash and it made me question my business and if I was doing things the right way (for a day or two).   In this episode, I share this story, what I have learned from it, and what I want YOU to learn from it too.  You will undoubtedly face some sort of pushback for your de...

In Episode 3 of The Determined Mom Show, we discuss the role Marketing plays in your business.  Walking through these five questions will help define the need for marketing in your business.  Why did you start a business? Who are you trying to help? What are you trying to help them do? Will they flock to you with no marketing? What makes you buy something? Learn the Marketing basics that you shoul...

On Episode #2 of The Determined Mom Show, we are going to talk about the anxiety many of us face when we know we are expected to return to work after our Maternity Leave is over. Maternity leave is such a blessing if you have plenty of it!  However, all good things must eventually come to an end and knowing that can cause some real anxiety for us moms!   Leaving your baby in the hands of someone e...

Welcome!  This is the inaugural episode of The Determined Mom Show!  First, Thank you so much for listening.  It is a huge honor for me to have you!  The Determined Mom show is all about Digital Marketing for Moms who own businesses (CEOs).  Whether you are just starting out or have an established business, YOU ARE UNIQUE! You need to 10x your quality family time, income, and find some peace in th...