The Marketing Guide

We all know that Black Friday and Cyber Monday can creep up on us and is here before we know it. If you haven't got a plan in place for this year don't worry this episode will give you creative ways to market your business and create special offers that will mean money in the bank after black Friday and Cyber Monday.  In this episode I cover: The one thing you need to do before you do an...

This week we are revisiting one of the most popular topics on the podcast which is Instagram Live . The very first episode was called going live on Instagram a step by step guide which gives you everything you need to know to get started with using Instagram Live. In this episode, I teach you 12 ways that you can use Instagram live for your business including clever hacks you can use within your l...

In this week's episode, I delve into lessons can small business and entrepreneurs learn from the world’s biggest streaming service NETFLIX. It’s a great episode with lots to learn so get your pen ready to take notes! How many of you remember back in the day going to the video store on a Saturday night and spending what felt like hours trying to decide on a movie to watch. If you are a little...

On this week's show, I am sharing with you my go-to marketing and productivity tools that I can’t live without. I break down each one of them and talk about their features and how I use them within my business. This episode is for you if you want to become more organised within your business, save time, manage your projects and be up to date on all of the latest marketing tools and apps. Epis...

Hands up if you can relate to the following scenario: You sit down to write out your Instagram captions/email newsletter/blog post and you stare blankly at the screen trying to come up with the perfect opening line and you start it then delete it then start it again and finally you just give up. In today’s episode, I am teaching you all about copywriting and how you can use it for your business to...

Are you finding yourself spending more and more time on Instagram these days but without the results for your business? Are you mindlessly scrolling every time you come on to the app and wasting precious time you could be spending working on your business? Well, then this week's episode is just for you. In this episode, we break down 16 time-saving hacks that will get you using Instagram more...

Understanding your Ideal Customer Avatar is key to growing your Instagram account and business online. An ICA focuses on one single ideal customer and outlines everything about them. By clarifying who your ideal customer persona is then you can clarify your messaging and create content that is made 100% just for them.    In this week's episode, I help you define your Ideal Customer Avatar and...

Hands up if you can resonate with this? You spend ages coming up with the perfect Instagram post and write what you think is a fantastic caption you press post and then nothing happens.  You can nearly feel the tumbleweeds drifting across your post. The next time you go to create a post you remember that nobody liked it or you might have got one or two pity likes (this is worse than anything) nobo...

Trust is one of the most important factors when it comes to buying from a business. If your potential customers don't trust you then they will never buy from you or engage with your services. Building trust doesn't have to be that hard. In this week's episode, I'm breaking down 14 different ways that you can build trust with your following. Each of the steps is easily actionabl...

Have you ever wondered how you can create content that gets engagement and shares on Instagram, how you can create a feed that helps you stand out from the competition and convert followers to paying customers? Then this episode is just for you. This week I interviewed Manu Muraro from Your Social Team and this episode is soooo good! Manu is an Instagram expert and shares with us her thoughts on T...

Have you ever wondered how you would connect with your followers on Instagram if you got hacked or the service shut down tomorrow? Do you want to grow an email list of your ideal customers but are clueless as to how to get people to sign up? Then this week's episode is for you. We are discussing lead magnets which are basically you give for free to your ideal customer in exchange for their em...

Instagram is an ever-changing entity and it can be hard to keep up with all of the changes and additions and know exactly how you should be using it for your small business. In this episode, I answer your most commonly asked questions that you have DM'd me on Instagram over the past months and try to answer them each in under 1 minute.  I break down the following questions and more: If I miss...

If you ever wondered how to create a highly shareable or aka viral piece of content for Instagram then this is the right episode for you. In this episode, I am breaking down my step-by-step exact process that I used to create a highly shareable piece of content for Instagram.  This piece of content got lots of shares and comments and I am teaching you how you can do exactly the same for your busin...

If you ever wanted to figure out why or how to use IGTV for your business then this episode is for you. In this episode I cover: What is IGTV The Benefits of IGTV IGTV facts How to create an IGTV channel All about IGTV Series IGTV Sizes What you need to know when uploading a video How to check your IGTV Insights Why you should save your Instagram Live's to IGTV This is a value-packed episode...

This week Instagram rolled out it's latest feature Instagram Reels . You might be wondering what are reels and why you need to use this for your business but don't worry I've got you. This weeks episode covers the following: What are Instagram Reels Instagram vs TikTok Why you should use them for your business How being an early adopter of Reels can help your account grow How to cre...

It's time for something new and this week I am bringing you on a LIVE Instagram coaching session with a small business who is looking to build their following and their brand on Instagram. Have you ever struggled with growing your following on Instagram or you are a small business that is spending lots of time on the app without any enquires, sales or DMs? Then this is the perfect episode for...

I've you have been listening to my podcast over the past number of weeks you will have heard me reference the DM’s lots of times. But I know you may be thinking what exactly are the DM’s and how should I use them for my businesses? In this episode, I break down everything you need to know about Direct Messages and give you all of the tips, the hacks and the know-how to turn you from a DM Disa...

This week I have something a little bit different for you it’s the first in our series of guest podcasts so far it’s been a solo show with just me but this week I am bringing on our first guest Richard Fletcher of Magic Sauce Marketing. Richard is an absolute genius when it comes to using Facebook for business and in this episode, we talk about using your personal profile for business, the four ty...

Okay, so we all know that Instagram stories are where it is at these days. However, we all know that it can be a struggle to show up on stories on the daily and create content that is educating, inspiring and entertaining for our audience.  Stories are a great way to build your following on Instagram and to give your audience an insight into your brand and show off what is going on behind the scen...

In this episode, I am giving you 10 killer growth hacks that work wonders to grow your business. If you are struggling with how to grow online then this episode is for you. You may decide to tackle all of these at once or pick one per week to work on until you have completed all 10. It’s totally up to you but if you implement these within your business I guarantee you that it will make a huge diff...

Posting to Instagram can feel overwhelming and you are busy enough with what’s going on within your business and it’s one less headache that you need.  But what if I told you that you could plan and schedule out a months worth of content in one day? You would be like that is crazy how would I do that. Don’t worry I got you in this episode I break down step by step to how to batch your content and...

You have a website that maybe you paid someone to build for you or maybe you built it yourself and the problem is that it’s just not working for you. When you launched your website you though it would be all unicorns and fairy dust and that it would magically take off but the reality looked very different. You refresh and refresh and hope and pray that you get that order or get a booking but nothi...

Can you Relate to this? You are so excited to launch your new product or service and you create the perfectly worded Instagram post with the perfect image you post it and then crickets? The reality is that when you are launching a new product or service one single Instagram post is not enough to create the type of hype that you need and the type of reaction that you are looking for.  So how do you...

In 2020 the way we do business has drastically changed. When the pandemic first hit business realised that in order to stay relevant they need to change the way they operated their business. Social media platforms also followed suit and introduced lots of new ways to support small business and help them through the challenges that they faced. Today we are breaking down 5 of the newest Instagram fe...

In this episode, we are breaking down everything you need to know about Instagram Stories for business and giving you a step-by-step guide to creating stories that shine! This episode is brought to you by my free ebook: Going Live on Instagram a step-by-step guide. You can download on my website www.lauraomahony.com You will learn in this episode: Why are Instagram Stories are so important for you...