The Marketing Guide

In this week's episode, you’ll learn what actually is Facebook Business Suite a recently introduced tool from Facebook and how it can save you time and make your life easier for your business. In this episode we cover: What exactly Is Facebook Business Suite? business suite vs Creator studio Business suite vs business manager Getting started with Facebook Business Suite How to access Facebook...

Have you ever picked up a magazine or read an online publication that you thought my story would make a perfect fit for this? Are you unsure of how to get free press coverage for your small business? In this episode, I teach you my secrets to pitching to publications/websites and getting free coverage for your brand.  In this episode you will learn: The first phase of PR and why it's so impor...

Good branding can help your business in many ways and in order to understand how branding can impact your business you first need to understand exactly what branding is. In this episode, we dive into 7 different ways that branding can help your business and we pick apart what exactly a brand is, where it originated from and why investing in good branding is so important. Links from the show: The R...

You know that you don't own your followers on any social media platform. If hackers forbid you lost your social media accounts in the morning you need another medium to communicate with your audience. Email marketing is the perfect solution for this. You also know that your followers on social media are not going to just hand over their email address without a good reason to either. In this w...

A standard working week has 40 hours in it if you work 8 hours a day. Hands up if you can say that you are making the most of each and every one of these hours? If you are struggling to stay productive in your business or just want some handy hacks to set yourself up for success in your business then this is the perfect episode for you.  what you will learn: why you need to prep to be more product...

Raise your hands in the air if you are someone who just can't keep consistent with Instagram! I know exactly how this feels. Instagram can feel like a chore sometimes and it can be hard to show up every single day.  The 30 Day Instagram Content Creation Challenge will challenge you to show up and create valuable and educational content for your audience and in turn, grow your audience and att...

What if you are forgetting a really essential piece of the Instagram Puzzle. What if there are entire sections that you have completely overlooked and don't even know that these could be hurting your account? What if this is stunting your growth on there? In today's episode, I'm deep-diving into your profile and giving you the anatomy of a customer or client-attracting profile that...

Did you know that you can run ads with a budget of as little as €1/$1 a day? If you ever wondered about creating Instagram Story ads for your brand but you don't know where to start then this is the episode for you. In this step-by-step guide, I break down how to set up Instagram Story ads, why you need them and give you tips and tricks to get the most out of your ads. What you will learn in...

 In this episode of The Marketing Guide Podcast, I am going to be talking about content pillars and how you can use them within your Instagram strategy and how you can use them to make your content planning easier. What you will learn in this episode: What Are Content Pillars? Why you Need Content Pillars for your brand. How to define your content pillars How to come up with content ideas for each...

Instagram continues to develop and grow and after throwing all of the bells and whistles at it in 2020 they don't seem to be slowing down in 2021.  The platform is getting more and more features by the week and I am so excited to share some of the latest that they are rolling out and testing at the moment.  In this episode you will learn: The new feature that can be used for Q+As, Masterclass...

In this episode, I talk very honestly about some of the most cringe-worthy mistakes I made when I started my first business. I look back on these embarrassing faux pas and wonder how on earth did I actually make this mistake.  In this episode I talk about: The main reason I couldn't grow my first business How "Picking my brains" was open season for all The one thing I did that grew...

In order to grow your Instagram account, you first need to understand what is working and what is not working on your account and the best place to understand that is your Insights. On the show today I am teaching you all about Instagram Insights, how you can get them, how to strategically use them for your business, how they can help you create content and much more. Stay tuned to the end of the...

In this week's episode I am talking all about common mistakes we all make from time to time on Instagram. We all know that Instagram can be a minefield and it is hard to keep up with the day to day changes on the platform I am breaking down 10 of the most common mistakes I see on the platform and giving you quick tips and hacks to fix these mistakes if you are guilty too of making them.  In t...

What is the buyer's journey?  The buyer’s journey is the combination of steps that you lead your prospect goes through before becoming a paying customer. Each person who buys from you goes through a research and decision process that will lead to a purchase or sign up. It is every step that someone needs to take before deciding if they want to buy from you.  There are a few different variatio...

For this week's episode of The Marketing Guide Podcast, you are going to want to grab a pen and paper to make notes because it's value-packed with information and you do not want to miss a single thing. In this mini-training episode, I am teaching you all about Instagram Carousel Posts .  You are going to learn: What is a carousel post Why should you be using them for your business Insig...

In this episode of The Marketing Guide podcast, we are learning all about repurposing content and getting the most bang for your buck when it comes to your marketing efforts.  We all know that creating content takes up a lot of time. When we publish our content it's only seen by a tiny percentage of our audience. In this episode, I teach you how to take one piece of content and repurpose it i...

Today we are going to discuss passive income, why you need it. how it can benefit your business, how to get started with it and I give you 10 different ways of generating passive income in your business. In this episode I discuss What is Passive Income Why is it a good idea What steps you need to take to get started My preferred method of earning "money while I sleep" 10 ideas for creati...

Whenever Instagram brings out a new feature if you actively use it then Instagram will reward you for that behaviour. They will essentially show your stuff to more people. Reels is no different and the added benefit of the fact that IG seems to be pushing Reels they have moved the button into the bottom middle bar and are also showing reels in the explore page.  This means that if your reel gets o...

In this episode of The Marketing Guide Podcast, we speak with Tyler J. McCall who is an Instagram expert and business strategist. Tyler shares with us his strategies for growing your business in 2021. What you will learn in this episode: The most important metric when it comes to Instagram The one thing you shouldn't worry about when it comes to Instagram The best way to show up on Instagram...

As we move into 2021, I look back at some of the lessons I've learned along the way.  These will hopefully help you, inspire you and motivate you.  In this episode I cover:  The single best investment I made in my business and what I learnt from that How creative thinking helped me adapt The biggest financial investment I made in my business and why it was worth it Eating an elephant one bite...

Last month Instagram announced that you can now search for content on the platform using keywords (much like you would do a google search) It’s currently available in the US, UK, Ireland, and Canada and you can now search on the platform using keywords, not just hashtags.  What you will learn? How is this beneficial to small businesses Why you need to optimize your content and search results The o...

8 mistakes people make when trying to grow their audience online We all know how stressful it can be when trying to grow our audience online. We can spend hours on one social media post only for it to flop. Is there a way that could be spending our time better? Here are eight mistakes I see people make when they are trying to grow their audience online.  What you will learn: How you could be leavi...

In this week's episode, we are helping beat the overwhelm that sometimes comes with social media and helping you to set up boundaries around your social media use. These boundaries will help you have a more healthy relationship with social media and help your small business get the most out of your social efforts.  What you will learn in this episode: Why it's important to have boundarie...

Instagram has over 1 Billion monthly active users and in 2020 they made a huge amount of changes and Investment to the platform.  With all these changes the way we will use Instagram in 2021 will be quite different. This means you’re gonna want to know what the upcoming Instagram trends are for 2021 so that you can make sure you are making the most out of the platform and adjust your marketing str...

If you ever wondered which is better Wix, Weebly, Squarespace or Wordpress and you want to know what is the best way of getting people to convert when they come on your website then this episode is for you. This week I interview Karmen Kendrick of Karmen Kendrick Creative who is a website and WordPress expert.  Karmen knows so much when it comes to websites and I really enjoyed chatting to her and...