The Marketing Guide

We all know that Black Friday and Cyber Monday can creep up on us and is here before we know it. If you haven't got a plan in place for this year don't worry this episode will give you creative ways to market your business and create special offers that will mean money in the bank after black Friday and Cyber Monday.  In this episode I cover: The one thing you need to do before you do an...

There's one feature on Instagram that most people are neglecting. This can work really well to make more sales in your business, build community with your audience and really let them get to know the real you? SO What actually is this feature? It's Instagram Live. I know most people cringe with the thoughts of using Instagram Live for their business for whatever reason pressing that live...

Your Instagram account is not what it used to be. Engagement is down. You are not attracting the right followers. Nobody is replying to your stories. Only your friends are liking your reels.  If this is you then it's time to perform an Instagram Audit on your account. This week on The Marketing Guide Podcast we go through step by step on how you can perform an Instagram Audit and bring life b...

We all know how hard it can be to keep up to date with all of the latest Instagram changes and features. It seems that they are adding new features on a daily basis at this stage. Change doesn't have to be a bad thing, however and in this episode of The Marketing Guide I am bringing you 8 recent Instagram Features and Updates to help your business grow on the app. Adam Mosseri, the head of th...

We all know that feeling of stumbling on an Instagram account that is visually stunning. It draws us in and before we know it we are clicking that follow button. But how do you do this for a small business or brand and can you DIY it? In this week's episode of The Marketing Guide Podcast, we discuss the ways that you can give your Instagram a theme makeover and we learn the following: Colour...

Warren Buffet once famously said, "By far the best investment you can make is in yourself."  As business owners, we are all busy, right? Finding time to invest in yourself can be difficult. It's hard to know where to invest your time and how to invest in yourself. In today's  episode of The Marketing Guide Podcast Laura shares 10 ways you can invest in yourself as an entreprene...

In this episode of The Marketing Guide, we are discussing social proof on the podcast and how to use it within your marketing strategy. Social proof can be really powerful if you use it right and can help your potential customers make the right decision to shop with you over your competition so stay tuned for today's episode you are not going to want to miss it.   What you will learn: What is...

This week on The Marketing Guide podcast we are talking all about sliding into the Instagram DMs! No, not in that way either! We are talking about how you can leverage the power of DMs to makes connections, build rapport and make more sales.  what you will learn in this episode: What is a DM How to send a DM Types of DMs Why sell on Instagram Selling strategies for Instagram DMs How to manage Inst...

In this week's episode, we are talking all about sales psychology and how you can hack tactics for your business.  Using sales psychology hacks will help you make more sales in your business, get your customers to take action faster and bolster your bottom line.  What you will learn: The tactic that all the big stores use including Amazon The response that you need to invoke with your marketi...

Trust is one of the most important factors when it comes to buying from a business. If your potential customers don't trust you then they will never buy from you or engage with your services. Building trust doesn't have to be that hard. In this week's episode, I'm breaking down 14 different ways that you can build trust with your following. Each of the steps is easily actionabl...

What you will learn in this episode: What is Pinterest? Why Pinterest Is So Important Pinterest for Business Getting Started with Pinterest for Business: The Basics What are Pins? Build a Pin How to save a pin you find on Pinterest Pinterest Search.  Pinterest Home Feed How to Schedule your Pins Tips for using Pinterest for your Business Keywords for Pinterest The two types of keywords: How do you...

The word Burnout was first used by psychologist Herbert Freudenberger. His description in 1974 stated that burnout is “a depletion or exhaustion of a person’s physical or mental resources attributed to his or her prolonged, yet unsuccessful striving toward unrealistic expectations, internally or externally derived.” He also stated that it is “the extinction of motivation or incentive, especially w...

This week on The Marketing Guide Podcast we discuss different mindset shifts that you need to make as an entrepreneur if you want to grow your business. Mindset work is really important when you are trying to grow and can help you achieve your goals, live an intentional life, and create an abundant life. Henry Ford once said “Whether you think you can, or you think you can't – you're rig...

With Instagram you can choose between a Business, Creator, or Personal profile  - do you know which one is right for you? In this episode we cover:  Personal Instagram Profile Features: Instagram Business Profile Features Instagram Creator Profile Features How to set up a creator profile on Instagram How to Set Up a Business Profile on Instagram  Instagram Creator vs Business vs Personal Account —...

How many emails do you open every day? What makes you click that open button? Chances are it's down to good copywriting. If you want to understand how you can craft emails that get more opens and clicks and write emails that resonate with your ideal audience then this episode of The Marketing Guide is for you. In this episode we discuss:  What is email copywriting Why subject line matters and...

We all know that email is super effective but it can be hard to get people on to your email list. I've bad news for you nobody wants to sign up to get your newsletter! People want something in exchange for their email addresses. we've covered lead magnets also known as freebies in a couple of previous episodes of the podcast and today I am giving you some tips as to how you can use socia...

If you have listened to previous episodes of the podcast you will have heard me mention on a few occasions that your leads, customers, and followers want value-driven content from you and you must create that content in such a way that your audience doesn't feel that they are being sold to but that they are being helped.  we are being sent thousands of marketing messages all day long and when...

Today I am sharing with you my step-by-step guide that will show you my exact method for creating lots of reels in very little time so you can spend the time doing what is important in your business. What’s included in this class: Tackling your Mindset about Reels How to undertake Reels Research How to batch your Reels and save time What to create How to add a cover to your reels Links from the sh...

There are a lot of misconceptions out there save is the new like etc false information being spread about the algorithm. We've all seen those posts "the new algorithm" and how saves are the new likes etc  Instagram is shedding more light on how the app's technology works and how it impacts the experiences that people have across the app. If you have ever asked "How does In...

Have you ever wondered how you can create content that gets engagement and shares on Instagram, how you can create a feed that helps you stand out from the competition and convert followers to paying customers? Then this episode is just for you. This week I interviewed Manu Muraro from Your Social Team and this episode is soooo good! Manu is an Instagram expert and shares with us her thoughts on T...

In this episode, I talk honestly about the dark side of social media and how it can create brain fog, anxiety and overwhelm.  I talk about how social media is affecting me at the moment, what I am doing to change it and how I am going to use social media in the future. This is a raw and honest episode and I hope that it can help listeners recognise the signs of social media addiction and overuse o...

In this week's episode of The Marketing Guide, Laura speaks with Dr J.J. Peterson of Storybrand. We find out how to clarify your marketing message and how you can create an effective website that converts browsers into buyers. J.J. also walks us through step by step the 7 step Storybrand Framework. This episode is solid gold so make sure you grab a pen and paper to take notes! What you will l...

Today I am sharing with you some more ideas for Instagram Reels to get you started if you been thinking "I need to get on reels" then this is the push you have been looking for.  I'm sharing 20 different ideas for Reels you can create today, sharing some of my reels top tips and keep tuned until the end of the episode where I tell you all about the brand spanking new Reels feature t...

This week we replay one of the most popular episodes of The Marketing Guide and our very first guest interview last year with Richard Fletcher of Magic Sauce Marketing. Richard is an absolute genius when it comes to using Facebook for business and in this episode, we talk about using your personal profile for business, the four types of posts you should be creating, should small business use Faceb...

In this episode of The Marketing Guide Laura talks with Wendy Norman of Apt. B Photography and the Savannah Elopement Package. We spoke about the following:  The one thing that Wendy did when covid hit and weddings were cancelled that had a major impact on her business. How she learned to pivot harder than Ross from Friends with that couch How being active on TikTok how has helped her business Wha...