The Marketing Guide

If you’ve ever felt stuck, overwhelmed, or ready to quit then this episode is the permission slip you didn’t know you needed. We’re breaking down the real reason consistency feels so hard… and the surprising shifts that make it easier than you think. Inside, I uncover:  ✨ What consistency actually is (it’s not what you’ve been told) ✨ Why it matters more than motivation ✨ How to link your consi...

In this episode of The Marketing Guide , Laura breaks down how to use storytelling to create more connection, engagement, and impact on social media. It’s an easy-to-listen, practical deep dive into why stories work, and how to use them in your marketing without overthinking it. Here’s what we cover: What storytelling really means for social media Why stories cut through the noise (and outperform...

In this episode of The Marketing Guide , Laura O’Mahony breaks down one of the most important, and often confusing, decisions business owners face: knowing when to pivot . If your business feels stuck, misaligned, or in need of a new direction, this episode will help you understand what a pivot really is and why it can become one of the most powerful tools in your growth. You’ll learn the differen...

Black Friday and Cyber Monday can feel overwhelming, especially for small business owners juggling marketing, sales, and day-to-day operations. In this episode, Laura breaks down simple, stress-free ways to prepare for the biggest shopping weekend of the year. From setting intentional goals to warming up your audience and planning your content, these tips will help you show up confidently and crea...

In this episode, Laura shares how having a simple morning routine can completely change the way you show up each day. If you often feel like you’re chasing your tail or running from one thing to the next, this one’s for you. You’ll learn how to set yourself up for a calm, focused, and productive day,  starting the night before. Laura breaks down her personal morning routine step-by-step, explains...

Feeling like you want to delete Instagram, throw your phone out the window, and forget social media ever existed? 😅 You’re not alone, and this episode is exactly what you need. In today’s episode of The Marketing Guide , Laura O’Mahony dives deep into social media exhaustion , what causes it, how to recognise it, and exactly what to do when you feel completely burnt out from constantly showing up...

What This Episode Is About Ever wondered what it really takes to launch an online course from scratch? In this solo episode, I’m pulling back the curtain on how I created and launched my course Confident on Camera, the behind-the-scenes story, the wins, the mistakes, and the lessons I’d take into my next launch. If you’ve been thinking of creating your own course (or any product or service), this...

In this week’s episode, Laura dives deep into one of the biggest secrets behind every successful business owner, creator, and dream chaser: messy action . If you’ve ever waited for the “perfect” time to launch, post, or start, this episode is your permission slip to begin before you feel ready. Laura unpacks why perfectionism keeps you stuck, how messy action builds real confidence, and how to sta...

Episode 146: Success Leaves Clues – How to Use What’s Already Working to Grow Your Business Ever feel like you’re constantly reinventing the wheel in your business? The truth is, you don’t have to. Success leaves clues, and if you know where to look, you can save yourself time, energy, and guesswork. In this episode of The Marketing Guide , I dive into the idea that extraordinary results don’t hap...

Links from the show: 📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review 🔥 Join my email list and get a Free Ebook with one month of Instagram content ideas done for you - Get Ebook 👋🏽 Join our community on Instagram and come say hi: https://www.instagram.com/themarketingguide.co/ 📩 Try our favourite email marketing platform for free  ht...

In this week's episode of The Marketing Guide, we have Lorna Butler of PDC Coaching again on the podcast. We discuss topics like comparison, impostor syndrome, feeling unmotivated and letting fear get in your way. what you will learn in this episode: How comparison can show up for small business owners and how to overcome it What Impostor syndrome can look like and how it can show up.  Things...

As a small business owner, it can be hard to come up with content ideas for your social media platforms all of the time. You are running a business and are busy with everything else the last thing you need is to try and think of content ideas. In this episode, we deliver helpful content ideas that you can try for your small business today. We hope this episode inspires you and gives you ideas to g...

As Small Business Owners it can be overwhelming. We have so many jobs to do and social media can seem never-ending. Don't worry here comes Meta Business Suite to the rescue! Meta Business Suite allows you to manage all your business activity on Facebook, Messenger and Instagram from one place.  In this episode you will learn: Why Meta Business Suite is the ideal solution  What are the key fea...

In this episode of The Marketing Guide, I am teaching you all about affiliate marketing. I will teach you how you can use affiliate marketing to make more passive income for your business and how you can set up an affiliate programme for your business or brand to make more sales.  So if you want to learn all about earning money while you sleep then this is the episode for you. Also, make sure you...

A complaint I often hear from those running a business is that it can feel lonely and isolating and their families just don't get it as they are not in it. Networking can have a massive benefit for business owners as it can allow you to make connections with other business owners, have opportunities for collaboration, share how you are feeling in your businesses, and have a group of peers who...

If you want to understand how to journal for self-growth and you want some journal examples then this episode is perfect for you. If you are new to journalling and want to know how to journal for beginners, then we've got 10 helpful tips.  What you will learn in this episode: What are the benefits of journaling How to journal for beginners How to journal for self-improvement Gow to start a jo...

Most business owners will tell you that Instagram stresses them out. They feel like they HAVE to show up, they HAVE to create content, they HAVE to be perfect, they HAVE to compete but in 2023 let's say no to HAVE to! In this episode of The Marketing Guide Podcast for small business owners, I share five different ways that you can make your Instagram marketing easier in 2023 and help your bus...

What is Entrepreneurial Burnout? How To Recognise And Overcome It. The word Burnout was first used by psychologist Herbert Freudenberger. His description in 1974 stated that burnout is “a depletion or exhaustion of a person’s physical or mental resources attributed to his or her prolonged, yet unsuccessful striving toward unrealistic expectations internally or externally derived.” He also stated t...

Fear keeps us safe. Fear keeps us in our comfort zone. By giving into fear and not making fear our friends, we are missing out on opportunities in our business that may be stunting our growth or keeping us from reaching our potential. Fear can limit you, hold you back, and stop you from getting what you want.  In order to grow you need to leave your comfort zone so that is why it's important...

December can be a really busy month for most businesses. Most people are just trying to make it through the holiday period and when it comes to time to take a few days off you just want to chill and not think about work. This is why sometimes we go from one year to the next without really looking back on the year that just was. It's really important to ask questions and look inward about the...

In this episode of The Marketing Guide Podcast, I am sharing with you 10 tips to prepare for the holiday season and the month of December. We all know that the month of December can be crazy busy and the month sometimes ends up running us rather than us running the month and taking control of the month. In order to avoid this I am sharing different ways that you can prepare for the silly season an...

In this week's episode of The Marketing Guide Podcast (For Small Business Owners), we break down how you can use quizzes as part of your marketing strategy for your business.  Quizzes are an often overlooked method in marketing and they can deliver very powerful results for your business.  In this episode, we talk about  Why you should use a quiz as part of your marketing strategy How to crea...

On this week's episode of The Marketing Guide, we are talking about the cool new kid on the social media block - BeReal. BeReal is a simple photo-sharing app that encourages real, raw authentic content. So why as a small business owner or brand should you care about BeReal, should your brand be on it and what are some ways you can use it for your business?  In this episode, we break down What...

In this week's episode of The Marketing Guide, we dive into the explore page on Instagram. We talk about:  what is the Instagram explore page How the Instagram explore page algorithm works what are the Benefits of getting on the explore page  5 ways to help you get on the Instagram explore page The explore page is a great way to get discovered by people who are not currently following you whi...

We all know that Black Friday and Cyber Monday can creep up on us and is here before we know it. If you haven't got a plan in place for this year don't worry this episode will give you creative ways to market your business and create special offers that will mean money in the bank after black Friday and Cyber Monday.  In this episode I cover: The one thing you need to do before you do an...