The Marketing Guide

In this episode of The Marketing Guide, we talk all about NICHING and discuss what is niching, the benefits of having a niche, how to pick your niche (easy 5 steps) and some examples of niches in business. Links: 📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review 🔥 Join my email list and get a Free Ebook with one month of Instagram content...

In this episode of The Marketing Guide, I am sharing with you some free marketing ideas that will have a big impact on your business.  Links: 📢 How to Leave a review & get a "shoutout for your business" - http://lauraomahony.com/review 🔥 Join my email list and get a Free Ebook with one month of Instagram content ideas done for you - Get Ebook 👋🏽 Join our community on Instagram an...

Your Instagram account is not what it used to be. Engagement is down. You are not attracting the right followers. Nobody is replying to your stories. Only your friends are liking your reels.  If this is you then it's time to perform an Instagram Audit on your account. This week on The Marketing Guide Podcast we go through step by step on how you can perform an Instagram Audit and bring life b...

Imagine if you could finish out your year with your best quarter yet. You feel like the last quarter of the year could be your most successful but you don't know how to plan for it and how to prepare for it. You're already a busy entrepreneur and with everything else on your plate—you don't want to worry about losing out on the busiest quarter of the year. We all know that customers...

We all know the feeling of having a looming deadline or a big project to finish and you tell yourself that you will start straight away but before you know it you are scrolling Facebook, watching Netflix, cleaning out your wardrobe - literally anything but the task that you need to do.  Then when you do eventually settle down to do the task you feel under pressure and struggle to meet the deadline...

Imagine finally being able to say goodbye to financial stress and say hello to a positive money mindset. You wake up feeling happy and excited about your finances and knowing that you've got control and planned for your future. Everywhere you look at the moment we see negative news about the cost of living crisis, recession, budgets, price of fuel, etc.  This can have a negative impact on us...

On this week's episode of The Marketing Guide Podcast,  we are talking all about SEO (Search Engine Optimization/Optimisation) I am sharing tips with you to get you more visitors to your website or blog and get more conversions and sales for your business. Many people don't know about SEO or find it too confusing but don't worry in this episode I am breaking it down into its simples...

In today's episode of The Marketing Guide, we are talking all about growing your email list using Instagram . Building an email list is essential because it's the best way to build a relationship with potential customers and has a higher return than you can expect from any other form of marketing —with a return on investment (ROI) of $36 for every $1 spent. In today's episode, I am...

In this week's episode of The Marketing Guide, we are talking all about brand consistency, what is it, how it can help you grow, and why it matters for your small business.  Think of Mc Donalds and what is the first thing you think of? The golden arches? The red packaging or Ronald McDonald? Worldwide Mcdonald's is recognizable no matter what country you are in and they have done this th...

On Instagram, it has gotten harder and harder for our content to reach the right people. Instagram is making us work harder to get our content seen. Reach on Instagram poses a problem for a lot of people. You are working hard putting out this great content only for it to be seen by fewer and fewer people. How can you fix that and what can you do to increase your reach?  In today's episode I a...

In this week's episode of the marketing guide we are diving into the topic of sales pages, what they are, why you need one for your business, how you could be missing out if you don't have one and the step by step guide to building an easy sales page for your business which means more sales for you and who doesn't want that? what you will learn: What is a sales page The difference b...

If you ever wondered how to create a highly shareable or viral piece of content for Instagram then this is the right episode for you. In this episode, I am breaking down the step-by-step exact process that I used to create a highly shareable piece of content for Instagram.  This piece of content got lots of shares and comments and I am teaching you how you can do exactly the same for your business...

We all go through phrases in our business where we feel like we want to throw in the towel and feel that it would be easier to go work for someone else. If you run your own business chances are you've felt like this at least once and you are not alone. Most entrepreneurs go through the "feel like giving up" stage at some point on their journey. But how do you navigate this difficult...

Social media communities are a group of people who all share a common interest around a particular subject matter, actions, places, goals, or attitudes. It's basically a group of people who engage and interact with your brand but also know, like, and trust you so it's easier to sell to these people. There are many benefits to creating a community on social media and in today's podca...

In this episode of The Marketing Guide, we take a deep dive into the creation of Masterclasses for your business and how you can use them to generate passive income.  Masterclasses are a great way to share your expertise and generate more revenue in your business and you can do it all from the comfort of your own home. what you will learn in this episode: What is a masterclass Elements of a good m...

Journalling is writing down how you are feeling, checking in with yourself so that you can gain clarity over your feeling, and emotions and you can understand yourself better. Journaling has been known to help if you suffer from stress, anxiety, and depression. We all go through seasons of difficulty in our businesses and journaling can help us understand what is stressing us and how we feel about...

A standard working week has 40 hours in it if you work 8 hours a day. Hands up if you can say that you are making the most of each and every one of these hours? If you are struggling to stay productive in your business or just want some handy hacks to set yourself up for success in your business then this is the perfect episode for you.  what you will learn: why you need to prep to be more product...

In this week's episode of The Marketing Guide Podcast, we talk all about social media storytelling and how it can help your brand make a big impact on your followers and potential followers.  What you will learn: What is social media storytelling Why does social media storytelling matter What are the benefits of social media storytelling How storytelling affects our audience on social media 7...

The landscape of Instagram and social media, in general, is changing.  Platforms are prioritising video and as a business owner, it's important to show up online. This however can be a struggle if you are camera shy. In this episode of The Marketing Guide, I share with you how you can move past the fear of showing up and become camera confident. What you will learn:  why showing up on video m...

In this week's episode of The Marketing Guide Podcast I share the 6 Types Of Instagram Content For The Perfect Content Mix to drive more engagement on your account.  Links from the show: Episode 40 - Carousel Posts on Instagram - Your essential guide! https://www.buzzsprout.com/1074400/7731331-40-carousel-posts-on-instagram-your-essential-guide Flodesk (see my aff link) Email Marketing Free 3...

In this episode of the marketing guide we discuss: What is Instagram engagement How to calculate your engagement rate What is a good engagement rate Easy ways to increase your engagement on Instagram Links from the show: Episode 40 - Carousel Posts on Instagram - Your essential guide! https://www.buzzsprout.com/1074400/7731331-40-carousel-posts-on-instagram-your-essential-guide Flodesk (see my aff...

We all know what it feels like to go through periods when lacking motivation. It can be hard to get anything done but also equally hard not to do anything. (aka rest and relax) In this episode of The Marketing Guide Podcast Laura shares with you what are some symptoms of lack of motivation so you can recognize it and make some changes and she shares with you 8 tips for when you are just not feelin...

In this week's episode of The Marketing Guide Podcast Laura is joined by Ben Burns from The Futur.  Ben Burns is a designer, and author and currently serves as the Chief Operating Officer of The Futur. Ben leads a team of incredible people who develop, market and deliver life-changing educational products in an effort to help one billion people make a living doing what they love.  In this epi...

What if you are forgetting a really essential piece of the Instagram Puzzle. What if there are entire sections that you have completely overlooked and don't even know that these could be hurting your account? What if this is stunting your growth on there? In today's episode, I'm deep-diving into your profile and giving you the anatomy of a customer or client-attracting profile that...

In this week's episode of The Marketing Guide, we are talking about positive habit building and how to create change in your life that lasts. Laura shares how she made positive changes and set new habits and talks about the book that helped her do that.  What you will learn: Why positive habits matter The four stages of habit building What is the habit loop How we can create change and form n...