The Marketing Guide

On Instagram are seeing lots of the same types of content and people are regurgitating the same stuff and it's all starting to look the same. So how do you create content that helps you stand out from the crowd? How can you ensure that you content is more interesting and engaging for your audience? In this week's episode of The Marketing Guide Podcast I share with you 8 ways you can make...

If we want our customers to return to us time and time again we need to make sure they feel like they have had a 5-star experience.  Do you know what the customer journey is like for your customers and are you providing a service that makes them want to come back to you time and time again and tell everyone about their experience working/shopping with you? In this week's episode of The Market...

In this week's episode, we explore what to do when you simply run out of content ideas for your social media and I share eight different methods to ensure that you never run out of ideas for Instagram, TikTok, Facebook, YouTube or your Podcast again.  What you will learn: The first thing you need in order to ensure your ideas are protected How to get your audience's opinions Two of the b...

If you have listened to previous episodes of the podcast you will have heard me mention on a few occasions that your leads, customers, and followers want value-driven content from you and you must create that content in such a way that your audience doesn't feel that they are being sold to but that they are being helped.  we are being sent thousands of marketing messages all day long and when...

On this very special 100th episode of The Marketing Guide, I share with you 12 of the biggest lessons that I have learned from showing up for 100 weeks in a row and how I stayed consistent and motivated.  I talk about the following: The one thing you need to do first above all else when trying to stay consistent What happens when you just don't feel like it The one thing that can stop you in...

In this week's episode of The Marketing Guide, I spoke with Jordan Gill or Systems Saved Me and creator of Done In A Day.  Over the past 6 years, Jordan has built a million-dollar business helping doers, service providers and business owners get clear and organized in their business to scale their income, take back their time and create the services, sales, and lives they want. What we speak...

Content planning can be hard especially if you are a busy entrepreneur with not much time on your hands. It can be a struggle to decided what you want to post and you can end up missing promoting important events or losing out on sales becuase you failed to plan your posts and to post with strategy. That is why in this week's episode of The Marketing Guide Podcast I share with you the easiest...

Over 77% of my audience said that they feel uncomfortable posting on social media during this challenging time in the world. They worried about showing up and posting when there seems to be so much going on in the world. It's still important to stay in touch with your audience and build that connection and email marketing is the perfect solution for the times when you can't post to socia...

In this episode of The Marketing Guide, I interview Aron Sōgi who is a TikTok content creator.  Aron shares video and smartphone content creation Ttps daily on his account and has learnt a lot about growing a following in a short space of time. If you have ever struggled with what to post or share with your audience or you feel camera shy and don't know how to overcome it then you are not goi...

We all know that Instagram changes like the wind and there seem to be new updates every day at this stage. I know it can be hard to keep on top of it and it can feel overwhelming at times.   In this episode of the marketing guide, I am breaking down all of the new updates on Instagram from January 2022 until today and making them easy to understand and helping you the small business owner understa...

In this week's episode of The Marketing Guide Podcast, I interview Shannon Forrest of Rívesci (REE-VESS-EE)  who runs her business with her husband Michelin Star trained Chef, Declan Malone.  They started out Rívesci (REE-VESS-EE)  as a food truck initially offering their customers a range of vegan and vegetarian dishes cooked in their vintage caravan. During the first COVID-19 lockdown Ríves...

In this week's episode of The Marketing Guide Podcast we look back on an marketing and advertising campaign from over 30 years ago that created a viral product that every little girl wanted. Clark's "Magic Steps" were the go to shoes and made every little girl feel like a princess.  In this episode I am breaking down the key elements of this viral campaign and giving you action...

What is the buyer's journey?  The buyer’s journey is the combination of steps that you lead your prospect goes through before becoming a paying customer. Each person who buys from you goes through a research and decision process that will lead to a purchase or sign up. It is every step that someone needs to take before deciding if they want to buy from you.  There are a few different variatio...

In this week's episode of The Marketing Guide, I talk to Lorna Butler of PDC Coaching all about feeling stuck and how to overcome it.  We also talk about the following: What is psychometrics and how it can be useful to entrepreneurs What are limiting beliefs The best piece of advice that Lorna has heard What feeling stuck can be like How to overcome that feeling What are some of the symptoms...

In this episode of The Marketing Guide Podcast, we talk about how to get over the fear of showing up online. Showing up can be hard and challenging and in this episode, I give you all of the steps, tips and hacks to get over the fear of showing up on social media.  What you will learn in this episode: what the fear of showing up can look like how we can use fear and make it our friend why fear bel...

Lots of people suffer from imposter syndrome and it's something that I have battled with for years. So in today's episode, I am sharing with you what exactly is imposter syndrome, how can you recognise the symptoms of imposter syndrome, the different types of imposter syndrome and tips for dealing with imposter syndrome,  we also share some celebrities who suffer from it.  what you will...

In this episode of The Marketing Guide Podcast we talk all about how you can perform a digital declutter and take back your focus for 2022.  What you will learn: why your digital life is burning you out A trick to get rid of all of the large files on your email How to organise your files on your computer three different types of organisation methods you can use How to clear your digital clutter on...

In this week's episode of The Marketing Guide, we share with you how to stand out in 2022 and be the "go-to" person in your industry. What you will learn: What exactly is an "authority"  How the rise of reels and TikTok are creating a new generation of industry experts The three key ingredients you need to be an "authority" Why you need to focus and how to do tha...

Original Air Date: December 21, 2020 Instagram announced that you can now search for content on the platform using keywords (much like you would do a google search) It’s currently available in the US, UK, Ireland, and Canada and you can now search on the platform using keywords, not just hashtags.  What you will learn? How is this beneficial to small businesses? Why do you need to optimize your co...

In this week's episode of The Marketing Guide, I talk to three leading experts in marketing and ask their advice on everything from selling on Instagram to going viral on TikTok and everything in between. Links from the show: Full Episode Listen Back: https://lauraomahony.com/episode36 https://lauraomahony.com/episode55/ https://lauraomahony.com/episode58/ Get the Plan Your Year ebook: https:...

In this week's episode of The Marketing Guide, I discuss how you can make a plan for your social media content for 2022. In this episode I discuss: Why taking a look back is important How to figure out which content worked well in 2021 The most important metrics when it comes to your content How to create content that gets you more followers in 2022 New Insights you need to consider looking a...

Social media can be ever-changing (on the daily at the moment it seems) am I right? It can be hard to keep up with all of these changes and to know where social is headed. In this episode of the podcast, I break down some of the trends and predictions for where social media is headed for 2022 and share with you what you as an entrepreneur or small business owner can do to ensure that you keep on t...

December can be a really busy month for most businesses. Most people are just trying to make it through the holiday period and when it comes to time to take a few days off you just want to chill and not think about work. This is why sometimes we go from one year to the next without really looking back on the year that just was. It's really important to ask questions and look inward about the...

In this week's episode, I am joined by my husband and business partner Paddy O' Mahony to discuss what it looked like from idea to implementation to launching our new startup. We bring you behind the scenes and chat about how we came up with the idea and our journey so far.  What we discuss in this episode: How we came up with the idea for the business Landing on a business that tied in...

Creating content for Instagram can take so much time. You end up feeling frustrated at how long the process of content planning takes.  In this episode of The Marketing Guide Podcast I am sharing with you my favourite tools (and tools I've been testing recently) to help speed up the content creation process and make planning your Instagram or Social Media content a cinch.  In this episode we...