The Marketing for Health Coaches Podcast

If you are balancing a day job, parenting, or other time intensive responsibilities, it can feel like a juggling act. In this episode I dive into how to grow your business with fewer hours, without feeling depleted. Links/Resources mentioned on the show: “5 Clients in 30 Days” Step-by-Step Action Plan

Most coaches get really excited to sign up new clients. And for good reason! You can’t wait to dive in. And the client is also thrilled to begin working with you. Things start out great. But sometimes, you find that even though you give them recommendations that you know work, they’re not implementing what you've discussed.  So you start working with them on new action steps and problem solvi...

In this episode you’ll learn 4 key reasons people say they can’t afford it, and how to change this The most important thing to do during your initial consultations - that will get people signing up A strategy you can use (that works amazingly well) when your pricing is a stretch for people  - without discounting your services Links/Resources mentioned on the show: “5 Clients in 30 Days” Step-by-St...

Giving talks is honestly the fastest (and easiest) way to get private coaching clients and fill your group programs. That said, if you’re going to spend time and energy giving talks – you want to make sure you’re set up for success.  There is a right way and a wrong way to go about it. In this episode you’ll learn how to give an amazing talk that’s service-oriented, and it sets your audience up to...

A mistake that so many coaches make is simply giving informational talks.  Instead of giving an information-only talk, you want to follow a proven structure that allows you to give great content, while also setting the audience up to want to work with you.   To help you have massive success with your next talk, in this episode I share: The 4 biggest mistakes that health coaches make with their tal...

When coaches experience zero or just 1 or 2 people showing up to their talks, it’s usually because they’ve put themselves in the role of being responsible for promoting their talk. The way to get more people knowing about your talks - and attending them - is to line up hosts. In this episode you’ll learn: Where you should give talks How to reach out to potential hosts What do I do after someone sa...

You can have the most amazing talk planned, but if people don’t show up, you’ll always struggle to get clients through giving talks.  Tune in to this episode and learn the topics that are so enticing that your ideal clients are motivated and excited to show up! Links/Resources mentioned on the show: “5 Clients in 30 Days” Step-by-Step Action Plan Get on the Interest List for our Done-for-You Welln...

When I was a health coach, I got most of my clients by giving wellness talks. In this episode I share what I did, and how you can do the same. Whether you’re a new coach or you’ve been in business for a while – giving wellness talks is the strategy that you can count on every time… if done the right way… to bring you new clients and group program participants. In this episode you’ll learn: Why giv...

In this episode, you’ll learn: 3 questions to ask yourself when deciding whether to go evergreen  The key elements you need to sell an evergreen program 3 models to consider for evergreen offerings  The monthly list growth you need to make this worthwhile Links/Resources mentioned on the show: “5 Clients in 30 Days” Step-by-Step Action Plan Episode 17: 6 Things You Need to Grow Your List Episode #...

In this episode, Tracy Hoth shares a refreshing and practical approach to creating a schedule that will work for YOU. It truly blew my mind.  You’ll learn: What may be keeping you from having an effective schedule The 5 steps to creating your schedule (taking into account works for your life, the way your brain works, and your energy fluctuations throughout the day) Questions to ask yourself -  to...

I often hear from coaches that they’ve been getting outdated advice about Facebook Groups.  Because of that, there’s a lot of confusion and time wasted on Facebook Groups. There are some amazing ways to use Facebook groups, but they may be different than what you think. In this episode, you’ll learn: The ONE strategy I no longer recommend when it comes to Facebook groups (when you remove this it w...

“I’m just scraping by. I love what I do, but I need more clients.” This is what Andrea shared with me a few weeks ago during a free coaching call I hosted for this community.   This was such a juicy conversation, that I’ve decided to share it with you in this episode. You’ll hear me doing some detective work to uncover why Andrea might not be getting as many clients as she’d like and what shifts t...

In this episode, I share my perspective on when you should focus on list building. I also share the very first steps of starting to build an email list - including what makes a good free gift and formulas you can use to create your free gift.  Links/Resources mentioned on the show: “5 Clients in 30 Days” Step-by-Step Action Plan Episode 17: 6 Things You Need to Grow Your List Episode 18: How to Cr...

In the episode, you’ll learn: Why some clients have a harder time following through   The role your clients’ nervous system plays in their ability to take action How to help clients regulate their nervous system, so they can move forward and take action The one thing you want to avoid when your clients struggle to make progress How to take care of yourself (and your nervous system) as the coach th...

Signing on new clients is such a thrilling experience, because it means you get to do your work and help people feel better.  But you might be wondering…  is there a specific process you should use to sign up and onboard new clients that works like a charm?  In this episode you’ll learn: How to warm-up potential client and get them pre-sold working with you, before you meet The 3 low-tech tools yo...

Have you heard that creating a course or a signature group program is the path to success? It sure can be if you’re in a certain place in your business.  But creating a group program before you have certain things in place can keep you in money struggle. In this episode I take you through a self-assessment...so you can move forward with confidence in knowing what’s best for you right now. In this...

As it turns out, the coaches that are making a great living, doing what they love are all doing 7 key things. You may be surprised by what some of these things are.  Tune in and shave years off your learning curve. In this episode you’ll learn: What you do NOT need to focus on, so you can get out of overwhelm - and save yourself time, money, and energy  The 7 keys to a successful health coaching b...

The main way to stand out is by being very specific about who you help and what you help them with. When you do this, you become magnetic to the people who need you the most.  I know it can feel tricky (and even make you squirm in your seat) to figure out what your specialty should be  - but I’m here to help! In this episode you’ll learn: The 2 mistakes that will prevent you from attracting client...

In this episode I share 2 simple ways for you to build confidence and start getting clients.   Listen in and discover: How to gain confidence at leading initial consults with potential clients How to fill your calendar with initial consults  The simplest (free and low-tech) way to spread the word about your services  Links/Resources mentioned on the show: Enrollment for The Abundant Health Coach o...

When you share client testimonials, your potential clients can see themselves in your clients’ experiences. This allows them to start to identify with your clients. And once they do, they begin to see what’s possible for them. They build trust not just in you , but also in themselves and the improved health and wellness they can experience in the future.  Testimonials are much more convincing and...

“I need to think about it…” If you’ve done initial consults with potential clients, you’ve probably heard these words but haven’t known how to respond.  And maybe you’ve wondered… is this just code for “I’m not interested?”  In this episode I share a simple process that takes the pressure off of clients to make a decision on the spot - while also supporting them to make the best choice for themsel...

If you’re looking for ways to attract more clients, you’ve probably thought about getting referrals from physicians.  But you might not know how to go about developing a relationship with physicians. In the episode, you’ll learn from Carrie’s experience working with several physicians, including: The types of physicians that are more receptive to working with health coaches and nutritionists What...

It’s been a BIG year for me personally and professionally, so today - my 50th birthday - I’m getting personal and sharing the big shifts and happenings from the year. You’ll hear about… The big life decision I made and how I’ve navigated it The mentors I chose to work with this year (and why) How I navigated a business set-back  Why I changed all of my offerings this year  My relationship with fea...

A short group program is what I call “an easy yes” offer. I call it this because it’s low cost and low time commitment, which makes it easy for your clients to say YES.   AND... once potential clients get a taste of working with, many will realize they want to continue on in your higher-priced private coaching program. That means less hustling to fill your practice. In other words, a short group p...

Ever wonder what to focus on each month and with a plan you can follow? In this episode you’re going to walk away with a: Calendar with when to offer each of your programs Health coach income calculator you can use to reach your revenue goals  Simple structure for your business that allows you to make good money doing the work you love! Links/Resources mentioned on the show: Our Health Coach Incom...