The Marketing for Health Coaches Podcast

In this episode you'll learn: What most coaches put on their cards that works against them What to put on the front vs. the back, and why that distinction matters How to make the card clear without cramming it with information And how to easily create one in Canva Links/Resources mentioned on the show: Get My Weekly Marketing Plan

One of our clients, Silke, had been trying everything to build her business… Like many of the clients that come to us, Silke had been doing “all-the-things” for 6 full months, but she only had 5 clients to show for it.  She told me that her business felt slow and uncertain and coaching still came with a lot of second-guessing herself. Then she decided to join The Intuitive Eating Coaching Method -...

When Christina first started coaching clients, she knew she wanted to help people have a healthier relationship with food and their bodies - but she didn’t yet feel clear on how to lead clients through change. When clients understood what to do but weren’t following through, she didn’t know how to coach them in a way that shifted things.  What changed for Christina wasn’t learning more information...

Have you ever worked with a client who knows what to do…but still can’t seem to follow through? You give thoughtful guidance. You explain the “why.” You offer strategies and action steps. And yet, your clients keep getting stuck. This is one of the most frustrating experiences for coaches and practitioners - especially when you care deeply and want to help your clients support their health. That’s...

The pressure to constantly create new content is real…and exhausting. But what if you could create just 12 blog posts that bring in clients for years? That’s exactly what my guest Jana Osofsky shares in this episode. In this episode you'll learn: ✅ Why blog content isn’t dead, and how it actually builds long-term trust ✅ How 12 strategic posts can power your marketing for years ✅ How to ma...

In this episode, I’m breaking down this common fear and offering a new way to approach it. You’ll learn: ✅ The most important factor when choosing a niche ✅ How to create connection even if your path looks different (without pretending to be someone you’re not) ✅ Practical ways to make your work credible and magnetic Links/Resources mentioned on the show: “5 Clients in 30 Days” Step-by-Step Act...

In this episode you’ll learn: What makes emails land (and what stops them from connecting) Why your “helpful” content may not be doing what you think A clear framework to write emails that resonate Real-life examples you can model right away Links/Resources mentioned on the show: “5 Clients in 30 Days” Step-by-Step Action Plan

In this episode you’ll learn: 🔍 The common mistake that quietly repels your audience 🧩 Why your freebie might feel “meh” (even if the info is solid) ❓ What makes people scroll right past your free gift without clicking “download” If you’re stuck in “what should I give away?” limbo…or wondering why your current freebie isn’t doing anything for your business…this episode will help. Links/Resource...

In this episode you’ll learn: The #1 most important thing to stop doing during sales conversations What programs to invite people into during initial consultations A hidden mindset habit that could be quietly sabotaging your consults A simple exercise to uncover what you're really believing about your ability to sell This episode will help you lead your initial consults, instead of shrinking...

In this episode you'll learn: ✅ What to do when you only have 1–2 clients (or none yet) ✅ Creative ways to share powerful storiesthat built trust and credibility ✅ Alternatives you can lean on until you have testimonials After listening to this episode, you’ll feel confident showing up, building credibility, and signing clients, even without a stack of testimonials. ✨ Links/Resources ment...

In this episode you’ll learn: ✅ The mindset shift that makes re-enrollment feel natural (for you and them) ✅ How to plant the seed early so clients expect to continue ✅ The simple conversation to have before your final session ✅ The one phrase you should never use when offering ongoing work When you master this, you’ll: Help clients create deeper, longer-lasting transformations Spend less time...

You know that feeling when you finish a client session and your energy is completely gone? You love the work, but holding space for others leaves you feeling wiped out.  In this episode, you’ll discover: Why that post-session exhaustion happens (and it’s not just “being empathetic”) A simple 2-part process to prevent feeling drained during sessions How to set boundaries that protect your emotional...

Ever notice how easy it is to bond with friends or family over what’s not working? We vent, we complain, we share the drama, there’s a release. It feels good… for a moment.  But here’s the catch: Whatever we think about, talk about, or focus on…we magnetize. In this week’s podcast episode, I’m breaking down the invisible thought patterns that might be blocking you from getting clients (even if you...

You know that moment in a session when a client says, “I hate my body at this weight—and most of all, I hate how it feels.” And inside… you freeze. Because you know it’s not about kale. Or salads. Or another meal plan. But you're stuck thinking:  👉 How do I meet them in this vulnerable moment? 👉 What do I say that actually helps—without repeating advice they’ve already heard? 👉 Where are t...

Do you ever feel totally drained after client sessions—like you're the one doing all the work? You’re not alone. In this episode, I’m joined by Angela, a functional nutrition practitioner and coach, who opens up about the shift that helped her stop feeling exhausted and start feeling energized after every call. Angela shares how learning to coach through the lens of Intuitive Eating—using too...

You don’t need a big list, a social media following, or speaking experience to start getting clients from talks. In this episode, I’m showing you exactly how to get clients from your very first wellness talk — even if no one knows who you are yet. You’ll learn: ✅ How to find the right audience — even if no one knows who you are yet ✅ The simplest way to fill your talks (without relying on your o...

Think you need to be charismatic, polished, or extroverted to give a talk that gets clients? Think again. In this episode, learn why being a “natural speaker” is not a requirement — and how you can confidently lead a wellness talk (even if you’re quiet, nervous, or brand new to speaking). You’ll learn: ✅ Why being low-key or introverted might actually work in your favor ✅ What really makes a tal...

Feeling like it’s harder than ever to stand out and get clients online? In this episode, I share why giving wellness talks is one of the smartest, fastest strategies for health coaches and functional nutrition practitioners in 2025 — especially in a world that’s noisier and more distracted than ever. Whether you're brand new or experienced, you'll learn how to use talks to create real co...

Let’s be honest: Social media isn’t delivering the way it used to. Maybe you’re doing all the things —posting, creating Reels, trying to be consistent—and still not seeing clients come in. Or maybe you want to show up more… but social media just feels overwhelming, time-consuming, and unclear. Either way, there’s nothing wrong with you. It’s the strategy that’s broken. In this episode, I’m sharing...

Have you ever struggled to explain what you do — only to be met with blank stares? You’re not alone. And the good news is... it doesn’t matter if people know what a health coach is.  "How will anyone hire me if they don't even understand what I do?" You'll learn: Why you don’t need to "educate" your audience to get clients How to stop selling your title and start sell...

I recently met Barb, a Functional Nutrition Practitioner, who’s been building her business for 3 years. She’s posting on social media. She’s got a website. She’s networking every week.  She’s been doing all the things — but still no discovery calls. No referrals. No new clients. Just a whole lot of… silence. In this episode you get to hear me coach Barb — as we discuss why she’s hit a major brick...

If you’ve ever wondered why potential clients don’t say yes—or why your marketing isn’t landing the way you want it to—you need to hear Marylou’s story. Before the Abundant Health Coach, she had been coaching for four and a half years, feeling like she just couldn’t get the momentum she wanted.  The problem? Nobody really understood what she did. Her messaging wasn’t landing. Even a good friend of...

In this episode you’ll learn The 4 key reasons people say they can’t afford it (and how to change this) The most important thing to do during your initial consultations to get more YES’s A powerful strategy to help potential clients say yes—even if your pricing is a stretch Links/Resources mentioned on the show: Enrollment for The Abundant Health Coach opens in a few weeks. This is our live 9-mont...

If you’ve been spending a lot of time on social media—creating posts, reels, and stories—and not booking the clients you want, you’re not alone. And it’s not your fault. Social media has changed dramatically over the past few years. That’s why if you’ve been spinning your wheels trying to “crack the code,” this is your permission to stop. A big social media following does NOT equal a full coaching...

You’ve probably heard that creating a course or a signature group program is the way to make “passive income” as a health coach. But here’s the truth: Launching a group program too soon can actually slow you down and keep you stuck in money struggles. I’ve seen it happen over and over—coaches spend months creating a program, designing a sales page, and posting online… only to realize they don’t ha...