The Marketing for Health Coaches Podcast

In this episode, you’ll learn: The three essential categories where your money should go—and how to balance them A simple rule of thumb for how much to pay yourself (even if you’re just starting out) How to avoid overspending on unnecessary expenses How much to set aside for taxes so you’re never caught off guard When you should start paying yourself (and why this is vital to your mindset and succ...

Ever feel overwhelmed by technology and all the options? In this episode you’ll learn: The TYPES of tools you need to get your business up and running My top tech recommendations - that are user friendly, affordable, and have great customer support  What tools you should have set-up right away, and which ones you can wait on. Links/Resources mentioned on the show: “5 Clients in 30 Days” Step-by-St...

Conversations about longevity have gone off the rails - creating stress and fear about “needing” to do “all the things” and stay up-to-date on the latest trends.  It’s time to flip the script about longevity to one about living better vs. living longer. In this episode, I’m joined by my dear friend and colleague, Functional Medicine Nutritionist and educator, Andrea Nakayama.  In the episode, you’...

In this episode you’ll learn: Three questions to help you recognize when you’re being tempted by a shiny object Practical strategies to avoid shiny objects and stay focused on what will truly help you grow your business Where to direct your energy instead of chasing shiny objects Links/Resources mentioned on the show: “5 Clients in 30 Days” Step-by-Step Action Plan

In this episode, I’m joined by Nina Manolson, our Intuitive Eating Trainer. We’re pulling back the curtain to share what you get inside the Done-For-You Intuitive Eating Program. You’ll learn: The tools and techniques you’ll gain in this program that will equip you to confidently coach your clients How the engaging, hands-on live training sessions help you quickly apply what you learn to real-life...

“How can I coach people who want to lose weight, if I don’t want to be a weight loss coach?” This is the dilemma our client, Andrea Woods, faced as a new health coach. She knew she didn't want to focus on helping clients lose weight, but that’s what her clients were asking for. At the time, her clients felt very frustrated with themselves, and they experienced a lot of shame about not being a...

“Are functional nutrition and Intuitive Eating in conflict with each other?” You might think they’re opposing approaches because a functional nutrition approach usually includes bringing in specific healing foods and removing foods that are impacting health.  And there’s a misconception that Intuitive Eating ignores health concerns or doesn’t allow for specific nutritional goals. Actually, when in...

When Farrah joined the Done-for-You Intuitive Eating program, she’d worked with a handful of clients but she didn't really know what she was doing. She had a lot of information to share, but didn't know how to coach her clients. She found that her clients could follow her recommendations for a while and then they stopped. They struggled with willpower and would try over and over to “stic...

For years Lauren focused on selling cleanses, detoxes, and resets - and helping clients with weight loss. But she was worried that her clients were getting worse. Yes, like every diet, the cleanses worked… until they were over and her clients went back to their old routines. Weeks later clients were frustrated by the experience. This reflected poorly on Lauren as a coach, and she was afraid that s...

As a new health coach, Robynn was feeling stuck with her clients - especially when it came to emotional eating. She wasn't sure which direction to go with them or how to help them self motivate. She knew that people needed more than the exercise and nutrition advice she’d been giving.  And she felt uncomfortable trying to prescribe an eating or movement plan. When she heard about Intuitive Ea...

Want to know how to have the biggest impact on your health coaching clients’ lives? Helping them improve their relationship with food and their body. This is the starting point for any effective health coaching program you offer - regardless of your niche. And guess what…it’s one of the easiest ways to become an in-demand health coach. FACT: 79% of people struggle with their relationship with food...

In this episode you’ll learn: What your clients actually want (and how to sell that to them) Why including supplements and labs might discourage people from working with you How keeping supplements and labs separate from your program empowers your clients - and gives you and them more flexibility The financial downside of including supplements and labs in your programs Tips on navigating conversat...

In this episode we discuss: A key question to ask yourself if you’re struggling to determine a niche   Why you want to focus on the results you help clients with (vs. the process you take them through) How to put an offer together that minimizes the resistance clients have  How to view your clients’ resistance as valuable information vs. something to be fixed Links/Resources mentioned on the show:...

In this episode we discuss: What to do if you have interest in two different niches How to easily roll out a new program and get your first 3 clients The bread and butter of any health coaching business Links/Resources mentioned on the show: “5 Clients in 30 Days” Step-by-Step Action Plan

During this episode you get to hear me coach Marvina, who is an herbalist living in Panama.  While she’s having some early success, I wondered… how many more clients could she be getting if she dialed in her messaging and marketing?  In this episode we discuss: Why Marvina is an outlier when it comes to her niche and what’s working for her Experimenting with talk topics that are directly related t...

If you get stuck when people ask you what you do, this episode is for you. During this episode you get to hear me coach Pammy, a nurse coach, who was struggling with her niche and how to explain what she does.  In this episode you’ll discover: What potential clients need to hear before working with you What you should avoid talking about because it makes potential clients' eyes glaze over  Ho...

You’ve heard the advice that you should have a niche, but I’ll be honest. Figuring out a niche that’s specific enough (but not TOO specific) is tricky. During this episode you get to hear me coach two people in this community- and help them walk away with a clear, enticing niche.  In this episode you’ll discover: An example of a niche that’s too narrow, and how to easily expand it to make it more...

The Abundant Health Coach client, Elizabeth Ruscitto, is a self-proclaimed super introvert.  Lots of forms of marketing do not feel like a fit for her. And that’s more than OK. In fact, in The Abundant Health Coach I encourage my clients to choose the strategies that fit their strengths and personality.  That’s exactly what Elizabeth did. And now she’s making 8K+ per month while working part time....

Did you know that you can earn 5K per month by spending only 5 hours a week marketing your business? This isn’t hype, but it might feel like it…because we live in a culture that tells you that you need to work hard and grind to be successful. So you may be spending 10, 20, or more hours every week trying to attract clients.  You might even think the key to your success is to spend MORE time on you...

When Rachel Carta joined The Abundant Health Coach , she'd been struggling with her business. She’d invested large sums of money on a variety of programs that weren’t the magic bullet they professed to be. Rachel thought she was the problem. She thought there was something wrong with her - and that's why all these programs she’d spent money on didn't work. Rachel told herself she’d...

Whether you love or hate social media, there’s one thing you need to know. Facebook and Instagram have changed dramatically. What once worked fairly easily for health coaches when it comes to getting clients on social media is no longer working. Which means you might feel like you’ve been spinning your wheels creating posts, reels, and stories - without new clients to show for it. That’s why, in t...

In this episode you’ll learn: The #1 way to stand out and attract clients How to talk about what you do -  in a way that gets people interested The marketing that will move the needle (vs. time wasters that only keep you busy) Links/Resources mentioned on the show: Enrollment for The Abundant Health Coach opens in a few weeks. This is our live 12-week business accelerator where you’ll learn how to...

As a health coach or nutritionist, it can sometimes be scary not knowing what you need to do to protect yourself legally.   In this episode you’ll learn how to protect your income, website, content and your programs. Links/Resources mentioned on the show: Free Legal Guide – “How to Practically Refund-Proof Your Business” DIY Legal Templates Legally Enlightened Podcast – for free legal tips Schedul...

One of the questions I get asked the most is “how long should my program be?” When I was a new health coach, I offered a 6-month program because that’s what my health coaching school told me to do.  After working with several clients, I began to question whether this was indeed the best length and I experimented with other options. In this episode I share my observations and guidance . Links/Resou...

If you have a menstrual cycle, you’re essentially a different person each week of the month. By living and working in sync with each of these four phases, you can further balance your hormones and optimize the energy and resources provided in each phase. In short, your hormones become your superpower, all month long. This process is called Cycle Syncing. When you use Cycle Syncing, not only can yo...