The Marketing for Health Coaches Podcast

There are 3 specific types of programs that clients love. When you offer these programs, you’ll consistently enroll clients with ease - and make a good living without burning out. Tune in and learn how to simplify your business with enticing programs. And, discover how to lead your clients from one program to another - so you get repeat clients. Links/Resources mentioned on the show: Our Done-for-...

When I first heard about Intuitive Eating I thought it was just another mindful eating program with a lot of fluff and not much substance.  I didn’t realize that it's an incredibly in-depth and science-backed methodology. I also felt attached to the protocols and food rules I was taught in health coaching school. They gave me a sense of safety.  And I worried that with Intuitive Eating, I wou...

In this episode, you’ll learn why using an Intuitive Eating approach with your clients is one of the biggest antidotes to their struggles with stress, fatigue, and low mood.  Links/Resources mentioned on the show: Our Done-for-You Intuitive Eating Program is going on sale in a few weeks.  This is a 14-day group program with everything you need to promote, enroll & lead your own successful prog...

Want to know how to have the biggest impact on your health coaching clients’ lives? Helping them improve their relationship with food and their body. I believe this is the starting point for any effective health coaching program you offer - regardless of your niche.  And guess what…it’s one of the easiest ways to become an in-demand health coach. FACT: 79% of people struggle with their relationshi...

How can we (as an industry) be more inclusive - so that all people (regardless of their background, identity, and life experience) have coaches and practitioners who welcome them into their practices.   I was thrilled and honored to explore this topic with my dear friend and colleague, Functional Medicine Nutritionist and educator, Andrea Nakayama.  In the episode, you’ll learn: One way to think a...

When you started your health coaching business, were you shocked to realize all the different hats you had to wear, including…Marketer, Writer, Graphic Designer, Bookkeeper, and Web Developer?   This is really too much for one person.  In the episode, you’ll learn: Shortcuts and processes that will save you hours of time and energy The best ways to use done-for-you content (and some pitfalls to av...

There’s no doubt about it, Facebook ads can be a powerful tool to use to grow your business. But it’s also very common to spend a lot of money on ads, with zero return. So when does it make sense to start using ads for your business? And what types of ads should you start off with? In this episode you’ll learn: 5 things to have in place before running Facebook ads The one type of ad you should nev...

Partnering is one of the quickest ways to get in front of large groups of your ideal clients, grow your list, and get clients.  But if you’re like I was in the early days, it can feel intimidating to approach a potential partner. There’s actually an easy way to have amazing partners saying ‘yes’ to promote you to their audience (even if you're a newbie). In this episode you’ll learn: The shor...

“Sales” often has such a negative connotation, but when selling is done in a heart-centered way, it’s about being of service and helping your potential client make the best decision for themselves.  In the episode, you’ll learn: How to start a conversation rejection-free How to use clients’ objections as an opportunity (instead of a brick wall) Magic phrases to use during initial consults (that ma...

A big stumbling block for many health coaches is not knowing how to have conversations with potential clients that feel natural and comfortable (rather than feeling salesy).  In this episode you’ll learn: How to frame the conversation from the beginning, so you’ll never come off as salesy. How to dig into what your potential clients are struggling with. How to make an invitation at the end (in a w...

If you feel like being a health coach sometimes feels like a toxic 9-5 job… with constant pressure, I want you to know that it does NOT have to feel this way.  You can have a completely different experience with your business - where it feels joyful, fulfilling, and easeful. In this episode I show you how to shift from your business draining you, to your business filling you up. And, by-the-way, y...

Your coaching can be a whole lot easier and more effective when you learn how to help your clients make behavioral change.  In the episode, you’ll learn: How to empower your clients to take action and make lasting changes The 6-step agenda for fruitful coaching sessions that flow easily What to do if your clients are stuck & not ready for change A short assessment you can use with your clients...

You don’t need a website or social media to get clients, but you do need a way to get in front of your potential clients.  In the episode you’ll learn: One thing you can do every week to really move the needle in your business (that takes less than an hour) How to use simple market research to determine the best places to get the word out about your offerings  Why programs like a “sugar challenge”...

Do you have different skills, interests, passions that you want to bring into your work with clients? In this episode you’ll learn: The big mistake to avoid when combining modalities How to make your offerings even more attractive to potential clients One thing many health coaches offer that actually doesn’t sell Links/Resources mentioned on the show: “5 Clients in 30 Days” Step-by-Step Action Pla...

The legal stuff side of having a health coaching business can feel overwhelming, but it doesn’t have to. That’s why I’m thrilled that attorney & legal coach, Lisa Fraley, joined me for this episode. In the episode, you’ll learn: The biggest mistake that health coaches make when it comes to the law The 2 legal docs you want to have in place, even if you’re a new coach The important first 3 step...

Most coaches think that clients hire them because of the information they deliver.   Other coaches think they get hired because of the transformation they provide. And some of that may be true, but there’s another KEY reason people hire you - which I share in this episode.  I also share how to use this to attract more clients… as well as a big mistake coaches often make that stops people from hiri...

True or False? If you build it, they will come.  When it comes to free gifts and list building, I’m sad to say that this is definitely false.  The good news is that list building does not need to take a ton of time. It just takes some attention each week.  In this episode you’ll learn: Free strategies you can implement without a lot of tech know-how 3 places to promote your free gift on your websi...

It can be tricky to figure out what type of free gift will draw in your ideal clients. In this episode you’ll learn: Ideas for free gifts that are working well The types of free gifts to be sure to avoid using What to include in your free gift so you can turn your new subscribers into paying clients. Links/Resources mentioned on the show: “5 Clients in 30 Days” Step-by-Step Action Plan

As you may have heard me say before, you don’t need one to get clients and fill group programs, but having a list will help you get even more clients with ease.  In this episode you’ll learn: The very first step to building your list What to do after you’ve created a free gift (aka lead magnet) 2 pages you need to set-up to build your list Links/Resources mentioned on the show: “5 Clients in 30 Da...

Giving talks is honestly the fastest (and easiest) way to get private coaching clients and fill your group programs. That said, if you’re going to spend time and energy giving talks – you want to make sure you’re set up for success.  There is a right way and a wrong way to go about it. In this episode you’ll learn how to give an amazing talk that’s service-oriented, and it sets your audience up to...

A mistake that so many coaches make is simply giving informational talks.  Instead of giving an information-only talk, you want to follow a proven structure that allows you to give great content, while also setting the audience up to want to work with you.   To help you have massive success with your next talk, in this episode you'll learn: The exact structure we use in our Done-for-You Welln...

In this episode you’ll learn: Where you should give talks How to reach out to potential hosts What to do after someone says “yes” to hosting you 2 key questions to ask potential hosts (that will help you determine if they're a good fit for you) How to get people showing up to your talks How to communicate & work with hosts to make your talks a huge success Tune in and walk away with a pla...

You can have the most amazing talk planned, but if people don’t show up, you’ll always struggle to get clients through giving talks.  Tune in to this episode and learn the topics that are so enticing that your ideal clients are motivated and excited to show up! Links/Resources mentioned on the show: “5 Clients in 30 Days” Step-by-Step Action Plan Get on the Interest List for our Done-for-You Welln...

Whether you’re a new coach or you’ve been in business for a while – giving wellness talks is the strategy that you can count on every time… if done the right way… to bring you new clients and group program participants. In this episode you’ll learn: Why giving talks works so well to get you clients How to be successful with your talks 3 main ways you can use your talks to get in front of new ideal...

Having fears and doubts is such a common part of starting and growing a business. That’s because you’re doing something new and being stretched outside your comfort zone. Being able to work with your fears and doubts is one of the most critical factors to your ability to get your business launched and to grow your business - because otherwise they can paralyze us. That's why, in this episode,...