The Long Game Podcast with Sandra Scaiano

Having a recognizable brand for your business is just as important as having a website. For me, building a website is fun! Today, I’ll share how it can be fun for you, too, and I’ll also cover the important considerations you need in order for your website to go live. Own it! I’m also going to explain the importance of knowing how to control digital access to your system before you delegate that f...

It was so much fun (and so easy) to connect with long-time friends, or even meet new ones, in the past. Admittedly, a lot has changed in the past year, and 2020 really challenged us when it came to staying connected without seeing each other physically. That’s why I invited a good friend of mine, Sarah Walton, to the podcast. She and I discuss the struggles we encountered and the long game plan to...

I’m a doer. I’m a get-things-done kind of person. I love it most days. I never set out to work all day, but it does happen. Being an entrepreneur means there’s always something that can be done. The to-do list never goes away. I also know that all work and no rest is the recipe for irritability, and it takes the joy out of the work for me. Rest can be an infusion. It’s not about sleeping (a good n...

It’s that time of the month where everyone is thinking about chocolates and flowers. Maybe you’re opting for a date night with wine and a delicious meal. Even though we’re still in the middle of a pandemic, don’t worry! In today’s episode we're talking love and loyalty. Who doesn’t love love? Does connecting your brand to other people really matter? Your brand is everything that you do, so yes, it...

One thing that’s consistent these days is that we should expect life to change. If you want to keep on top of current trends—and your own business—without getting left behind, it’s important to stay focused on the things that matter most.   For today’s episode, I invited the ultimate “Systems Woman,” Brittany Dixon of Brittany & Co., to the podcast. Brittany and I discuss how organizing helps busi...

I’m so excited to share with you a new social app that allows you to connect in a new and exciting way while also learning new ideas from the experts! Join me and make the most of your time on Clubhouse with today’s episode.   Clubhouse is a very diverse platform.   For me, Clubhouse is a knowledge-gathering audio platform that allows you to participate in a discussion with thousands of people, al...

If you’re interested in Zodiac signs, astrology, Gods and Goddesses and how these things are connected, you will find today’s episode with Shauna really interesting. We cover how Mercury retrograde works and how it’s related to everything. We’re talking about astrological energy today and even if that’s not your thing, you’ll get some great insights. I promise! Learn more about your ad choices. Vi...

We are on the second half of January and I noticed that some things have changed and some things are still the same. As a Gemini, though we’re considered the liveliest in the air sign, it’s still hard for us to let go and that will be our topic for today. What honoring boundaries means to me. I’m going to share my own definition of boundaries; it’s so much more than you could imagine. Let’s have a...

It’s already 2021 but like 2020, we’re still dealing with the worldwide pandemic. It’s affected everything. Our Business, our jobs, our family and our physical and emotional health. My friend and the founder of Ritual Care, Kelly Newsome Georges know how to handle difficult situations positively.   Self-care isn’t just a spa day or a long soak in the tub (though both of those things can help) it’s...

Happy New Year!   It’s the perfect time to take a look at our money goals. For many of us this isn’t easy, so I invited Alexandra Taketa to join me. She and I discuss the “money amplifier” effect and steps you can take to up your money goals.   Money is an amplifier of what is already there.   Alexandra explains how this shows up for each of us. She also explains how to make a shift if you don’t l...

I’m taking a strategic look at how we spark and build relationships. Digital marketing info is often about the tactics and they are important. But the best tactic won’t make a difference if you don’t understand how to use it to build meaningful connections with prospects and clients. Relationships still matter, even online. Can I really make a living with my online course? The answer is yes. The d...

In true long game style, today I’m talking about things that are going to take your digital products and presence from good to great. Things like onboarding, automations and segmenting aren’t sexy or sparkly. They are powerful. Learn more about your ad choices. Visit megaphone.fm/adchoices

This is the most asked question I see in online communities. In this episode I break down what works. There are 2 key ways to set up a course. Here are key things to think about when making a platform decision: • Ease of used based on your tech skills • Where are you in your business • Budget – always a concern My recommendation? Use the right tool for the right application and it will be less has...

I’ve talked about courses and memberships and now it’s time to plan yours!  Today you’ll find out how you can turn what you do, what you know and what you love into an online course or membership content.   Creating course and/or membership content takes work and planning, and it can be so worth it. It’s a great way to take your expertise and package it in a way that your audience gets the help or...

Welcome to the first ever Long Game Gift Guide. I’ve been shopping early and when I looked at a few gift-guides they didn’t really have things that I wanted for myself, or gifts I wanted for others.   So, after doing my own shopping (in the name of research of course) I’ve created the Long Game Holiday Gift Guide. I’m sharing some of the gifts I’ve purchased and some of the things I’d love to find...

This topic is something that comes up nearly every day with clients. As I mentioned in episode 30 the pandemic and related shifts in the business world, have created opportunities in the digital space. If you’ve never considered a course, or if you’ve only operated offline, this episode is for you. Video learning is nothing new. PBS, HGTV and The Food Network made digital learning routine. It’s no...

After a series of personal and career twists and turns, Pat Roque experienced a seismic shift in her life when her corporate career came to an abrupt end. Eventually, a unique gift for her 50th birthday was the catalyst for a new direction in her life that allowed her to shift to her new direction as a Career Transformation Coach. Today, Pat helps people define their strengths and determine their...

I’m starting a series with one of my favorite topics; online courses and memberships. There’s so much to review here, I’m breaking it up into a series so I can cover it all. I jumped into this a couple of years ago with some of my clients and I want to share what I’ve learned. We are seeing success with online learning in general and specifically, women who have launched courses are seeing success...

Pinterest is so much more than boards with pretty pictures! Today Pinterest traffic-driving expert Penney Fox talks about how to use Pinterest as a key tool to drive traffic to your website and increase your customer base Penny has been a Pinterest expert since 2011 and is an amazing source of information. Pinterest is a tool that offers a ton of value if you know how to use it. If you’re not yet...

Whether your business relates to wellness, coaching, real estate or something else, there are universal threads that run through all businesses. Today, I talk about what these threads are and how you can take action to tap into the information and value you’ll find in other businesses, whether or not they are from within your own industry. In today's episode I cover 4 key universal concepts and 5...

What is resilience? Today my guest Taryn Abrahams helped me see that resilience isn’t just about pushing through and surviving. She helped me see that it’s about mental toughness and mindset. Resiliency defined: Developing the skill to be able to notice your own thoughts, unhook them from non-constructive thinking and rebalance quickly. It’s not about never having a bad day or being perfect. Resil...

This topic is near and dear to me. I know it’s not sexy, but it’s so important I knew I had to have an episode about keywords. Here’s why it’s important. Keyword research leads to being found online. Which is the entire point of having a website and online presence. I know there is a lot of resistance around this because it feels overwhelming. After this episode you’ll understand why keywords matt...

Today, I dive into the topic of processes following a conversation with Krista Smith (who was a guest in episode 16), when we talked about how to create them for your business. I’ll share my best insights that resulted from that call—as well as a few bonus tips related to those “slivers of time” that may show up unexpectedly in your day and how to make the most of them. Remember that processes don...

Did you listen to last week’s episode? In it, I talked about the different ways to identify content themes and the many uses of themes. Today, I’ll show you how to take those themes and go further into the content planning system that grows out of them. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today, I’m talking all things “themes.” I share how important it is to have content themes (also known as content pillars or buckets) in your business. Because if you truly want content that resonates with your audience and builds a relationship with them, then focusing on content themes is a must. Learn more about your ad choices. Visit megaphone.fm/adchoices