The Long Game Podcast with Sandra Scaiano

“. . .your most powerful art is made from your own story.”   As a business owner, I find the same thing to be true with other content and social media. The most impactful posts or videos or podcasts come from the stories that reveal a bit about who you are.   That’s what today’s guest helps people do. Martie McNabb is here and we’re talking about why we keep what we keep. Martie is a personal hist...

Before we jump into this episode, I want to say thank you for all the nice feedback. It’s so great to hear from you directly and I’m so grateful you are here.   Today’s show is about one of my favorite topics. Digital courses. You know how much I love this as part of a business model.   All kinds of businesses can support an online course – no matter your area of expertise. If sharing your knowled...

It’s the Summer vacation edition! After almost 2 years of not going anywhere, we took time off and went to Maine. I loved taking a break from work. I still noticed business-related things on the trip and I’m sharing those with you on this episode. I found inspiration in everything. The sea air, the rocks, the eagles, and of course, the crows. (I like to think of them as my crows!) We had a great t...

Today I’m talking with a friend who is part of my inner-circle and support system. I don’t separate business and personal so weaving in spiritual is natural for me. Today’s show is about building a multi-channel business. Karen shows us why it’s important to being open to new methods. Do you pick up on the energy of others? If you do, Karen shares how to recognize it, and what to do when it pops u...

Everything comes down to relationships. In this episode I break down why they make such a big impact. Understanding and embracing relationships is huge for business growth and for enjoying your work. Here are a few key areas where relationships help me and where they can help you too. Learn more about your ad choices. Visit megaphone.fm/adchoices

Today’s mini episode is a continuation from last week’s episode about happiness. (If you haven’t heard that one – check it out here – it’s short and powerful!) Even the most optimistic person is going to run into trouble. It’s a part of life. Sometimes things don’t go as planned or maybe you have to deal with a person that drains you. Maybe a big project or opportunity didn’t work out. That’s life...

“The actions that you took last year brought you to where you are today.” I’m using this quote in my up-coming webinar. What you did last year contributed to where you are now. What you do every day makes an impact in where you’ll be tomorrow. I’m having all the feels around this because I’ve been head down working on my own business. It’s been so intense, I my eye began a twitching! Yeah. That ha...

Today’s episode is about creativity and making vidoeos! I’m talking about dipping my toes into video content with help from my good friend Holly G. You are going to enjoy this plus you’ll find out how easy this method is to help you get started. If using video has been on your to do list for months (like me) this episode is going to break it down for you. I’m sharing my journey and yes, the things...

As I focus more on my personal business goals (such as the new course I’m developing), I’ve been thinking about the concept of “your why” more and more. Your “why” is important for so many reasons, and it’s critical to check in with your “why” as things change, as you grow, or as the world around you changes.  In today’s episode, I examine the concept of your “why” and how it can serve you in your...

If you’re wondering what Energetic Thinking means, I share more in today’s episode: it’s when your thinking flows and you gain insights based on random experiences or something you’ve seen or heard in real life. One place I like to spark inspiration is in the news and seeing what large corporations do in terms of marketing, advertising and content creation. You can glean some amazing insights that...

I always put my clients first in business, and I bet the same is true for you. So how do you make time to work on your own business when you have projects you want to complete? That’s what I’ll be talking about in today’s podcast.  I used the process of creating content on my own business with a course I’m working on now. Today, I’m going to reflect on how this is different from working with clien...

Have you ever had to use your own teachings and philosophy on yourself? Today’s guest, my good friend Mallika Malhotra, used all her own processes around branding and brand photography when she had to establish her business all over from scratch. You’ll learn all about brand attraction today with Mallika.  If you want to step out of the “hobbyist” phase and really elevate your brand to that of “ex...

Summer is coming and the world is opening up—I’m excited! From simple dinners with friends to graduations and weddings, this seems like a good time to talk photography and taking great pictures. So let’s talk about iPhone photography today. My own training included a BFA with a definite interest in photography. I learned how to interpret images, convey your message with imagery, execution of image...

Zainab Illyas is an artist when it comes to desserts. Her specialty are French macarons, and she creates beautiful, expertly crafted custom treats. As a women owned business, hers could have been shut down by COVID. But she flourished. So what did she do to ensure that her brick-and-mortal business continued to succeed during the pandemic? Listen in today for this different entrepreneurial perspec...

Following the pandemic in 1918 we had the roaring 20's. What will follow this pandemic? A new kind of renaissance! Repurposing is the best way to reflect on where you've been and show the path ahead.  I'm taking my own advice and repurposing this episode about repurposing. I know, very meta. Enjoy!  Learn more about your ad choices. Visit megaphone.fm/adchoices

If you have ever felt nervous about speaking online, on a podcast, or in person, or if you’ve ever said, “I hate my voice,” then today’s special guest is for you. I’m talking to Kelly Burge, vocal scientist and coach known as “THE Professor Kelly.” As one of only eleven Estill Mentor and Course Instructors in the entire U.S., Kelly Burge works with students of American Idol, The Voice, YouTube, Di...

It’s Skin Cancer Awareness Month. I’m going to address skin cancer awareness in an effort to reduce the chances of this impacting you. Joining me is dermatologist and mastermind colleague of mine, Dr. Elizabeth Kiracofe. She’ll also share her process regarding her no-insurance approach in her medical practice.  Dr. Kiracofe encourages developing friendship with your physician if you can. It makes...

Today on the podcast I’m interviewing one of the people in my community of amazing women that I’ve mentioned before. Neepa Sikdar shares her entrepreneur journey and it’s inspiring. You’re going to love her as much as I do.    Neepa shares how she knew at the age of 10 that entrepreneurship was in her future. Fashion, however, was unexpected. Like many of us, her business journey wasn’t predictabl...

This is the one-year anniversary episode! What a year this has been. I started my podcast during a pandemic, the Black Lives Matter movement, and a national election. And that’s just a few of the things that happened! Events influenced the content I chose to share with you. World events affect creators, and I’m no different. Many of the episodes were about our shared experiences and I’m glad that...

Welcome to another “best of” episode! Having my own podcast has given me the opportunity to connect with other women in business. They help me with all sorts of things. Today is all about surrender. What does it mean to surrender? Do you find it easy to rest and regroup when all you want to do is be inspired and go go go? Let me know what surrendering means to you. Thanks for being part of The Lon...

I’ve been going back and revisiting episodes from year 1 of The Long Game Podcast. One theme that has popped up throughout, but I have yet to do full episode on, is the concept of knowing your audience. Its a basic premise of marketing, know thy customer and It weaves itself into every nook and cranny along the journey. Ask any question on marketing and the answer starts with Who Are you talking t...

I’m always drawn to people who are out there, doing things. Today’s guest, Deb Cummins Stellato, is doing many things: life and leadership coach for women in midlife, the creator of the Pivot Project, and Host of the Think Courageously podcast. And she’s a Jersey Girl—so many great attributes! Today she talks about pivots and shares how courage has become a pillar in her life and business. I’m sur...

That’s today’s topic. Sandra shares how and why ideas can come easily sometimes, and elusive at others. Remember the move 9 to 5? Sandra shares the inspiration that Jane Fonda had to get this movie created. Here’s what she covers: • Be open to disruption, making changes when inspiration hits. • Solitary times give your brain a moment to come up with a great idea. • Listen. Ideas come up when we li...

Today’s topic is personal! After I heard two separate influencers talking about being able to change your mind in the same week, I decided to talk about that topic here. So let’s unpack changing your mind. Decisions are data-based. Both influencers talked about how data affects the decisions you make and how data can affect whether you change your mind or not. Changing your mind is different from...

Behind every success, there’s a hidden story. Every day, we face different challenges that shape who we are today. And in everything we do, there are underlying effects. What is the full impact you’re making? We need to undergo different processes to ultimately get what we want. But isn’t it also exciting to begin learning those processes in order to reach your goal? It takes courage to start some...