The Long Game Podcast with Sandra Scaiano

Today’s guest is the person who introduced me to the concept of morning pages. Julia Cameron, author of The Artists Way, explains them this way:   Morning Pages are three pages of longhand, stream of consciousness writing, done first thing in the morning. *There is no wrong way to do Morning Pages*– they are not high art. They are not even “writing.” They are about anything and everything that cro...

This episode is for all of you who are curious about QR codes. When the pandemic hit restaurants used them so we could quickly see the digital menu. Then the 7-million-dollar Superbowl ad ran with nothing but a QR code bouncing around the screen.   20 million hits in a minute! Yeah. What gives?   That’s what I’m diving into today. QR codes. What are they, how to use them, and more.    What are QR...

There’s a strategy that’s discussed in digital marketing and online sales – it’s so popular that it’s taught as a go-to method for filling your course.   That’s today’s topic: pre-selling. Is it for you? How can you decide if it fits your course, and the clientele you are looking to reach?   This can be a good strategy because it can alleviate inventory issues and help with up front costs. It’s wo...

I am excited to bring this guest on to talk about one of the topics that I’ve been working on for myself and my clients.   Get practical tips and advice on how you can develop the skills to speak with comfort, ease and authenticity. Laurie Gilbertson is here to share how she helps her clients communicate effectively.   Here’s what we cover:   Why sharing your story is important.   How to bring you...

Organizing is critical if you want to remember your ideas long enough to share and execute on them. Today’s flash of inspiration may be forgotten if you don’t have a method for retaining and retrieving it when it’s time to act.   I’m a collector of ideas. I save them on Evernote, jot things down on paper and use the occasional post-it or napkin if that’s what it takes when an idea comes my way. To...

Today I’m sharing my quarterly update about visibility.   I did my first update back in October. (Episode 77) That’s when I shared that increasing my visibility was a key priority for me.   It’s been a few months so I thought it would be helpful to share what I’ve done so far, what’s working and my take on how things are going.   Visibility is a process.   Showing up consistently is what moves the...

How do those who command the stage, (like Brené Brown and others) create such thought-producing talks? I’ve always wanted to be an orator and I’m in awe when I hear someone who does it well.   Today I’m sharing my personal journey with you around building my own signature talk. We’re coving what it is, and why you need one, even if you never plan to get up on the big stage.   A strong presentation...

One of the things I talked about in last week’s episode was you do you.   Well, today I’m talking to Jen Liddy, a content creation specialist. She helps people create content in a way that’s easy and sustainable.   We know creating content is important. And still, many of us struggle. Jen starts by explaining the 2 camps of people who struggle with content. I promise you’ll see yourself in one of...

Happy New Year! I’m optimistic for the year ahead. Last year I really discovered things about myself. I stepped into new things and made some changes that have been good for me. Guess what my word for the year is? VISIBILITY! Yep, I’m here to keep showing up, long game style of course. Today I’m sharing my take on what’s ahead in 2022 and some ideas that you can use as you plan your goals. What’s...

This episode originally aired 6/18/2021 Summer is coming and the world is opening up—I’m excited! From simple dinners with friends to graduations and weddings, this seems like a good time to talk photography and taking great pictures. So let’s talk about iPhone photography today. My own training included a BFA with a definite interest in photography. I learned how to interpret images, convey your...

This episode originally aired 4/2/21 Imagine inspiration on demand! That’s today’s topic. Sandra shares how and why ideas can come easily sometimes, and elusive at others. Remember the move 9 to 5? Sandra shares the inspiration that Jane Fonda had to get this movie created. Here’s what she covers: Be open to disruption, making changes when inspiration hits. Solitary times give your brain a moment...

This is a fun episode! I’m talking with Phyllis Nichols the head of the podcast team who help me get my show out every week. We are talking about using your podcast as pillar content. We know that podcasting has grown a lot in recent years. Why is podcasting a great way to create pillar content? ·      Ease of creation. Most of us find talking about topics familiar easy, it’s a form of communicati...

It’s the second annual holiday gift guide. We’ve been hearing since October that this year we must shop early. Supply chain issues were predicted to cause delays and empty shelves. I followed the advice and now there are gifts in the basement and they’ve been there for a couple of months! The holidays are a great time for entrepreneurs who have digital products. What’s better than a great experien...

 Have you ever wanted to scrap it all? Completely overhaul your website? Change your offer? Redo your entire course funnel? Yep. It’s common among entrepreneurs and I’m no different.   This has been a dramatic year for me and my business. I’ve focused on my core values, and it’s changed everything. So, this weekend I realized that I need to make some dramatic shifts in how I’m doing things.   I’m...

Today we are talking about end of year systems. Yep, we’re going to look back so we can make things better moving forward.  Know your numbers.   First, let’s talk about numbers. For many of us, this is something that we gloss over or completely avoid.   Look back and take an honest evaluation. Is there a pattern? When you know your numbers, it’s much easier to adjust so your business serves you an...

Recently the internet made a big stink about Sarah Jessica Parker lunching with her friend Andy Cohen with *gasp* gray hair. Funny though, no mention of Andy’s silver locks! Most of my clients are in their 40’s and 50’s. Same with my brand partners. The people I work with are also in this age group. They know their value and they are confident about their work. Historically women have been critici...

I’ve been having conversations with digital course creators and membership site owners. They’ve shared what’s going on for them and what’s next. Digital courses are business streams, not just revenue streams. It can be the foundation of your business.   That’s what today’s episode covers. How to understand what’s working now and the mindset around all of it.   Here’s what I’m hearing:   People wan...

You can try hard to ignore it, but I have to tell you, Black Friday is coming. Before the turkey is cooked, big brands and small businesses will be going head to head flooding inboxes with sales and deals no one can refuse (but anyone can delete).  Is your business ready for a Black Friday promotion? Do you have a game plan and strategy in place ready to execute? If you do, you may want to take a...

You know what you have mastered. The work you do better than anyone. Now you’re ready to teach it to the world! With so many things to do and focus on t can be overwhelming. Today I am sharing the main thing you can focus on that will help your best course yet! Let’s talk about the ultimate course and membership experience: ● The Student or Member Experience ● The Business Owner / Team Experience...

Making sure that your business serves the life you want to live is not a nice-to-have, it’s a necessity for you to feel abundant and be able to thrive and love what you do every day. Coming from corporate jobs and years of 9 to 5 training is not an easy habit, just because you work for yourself now.  Alexandra Taketa joined me back in January to talk about our money mindset on The Money Amplifier...

Today I’m sharing my visibility report. If you’ve been listening, you know that this is something that’s been on my radar the last few weeks. I’ve been focusing on the journey, staying in the moment. I’m focused on the consistent actions instead of the result. Hear how the people at my college reunion helped me realize that we must re-tell our story. We think people know who we are and what we do....

It feels like very few things worth pursuing for notoriety or financial gain are centered around family, nutrition, and a love for community. Chef Rama has not only successfully pulled these things together, she did so on her terms with joy and a passion for what she’s creating in and out of the kitchen.  Learn more about your ad choices. Visit megaphone.fm/adchoices

Hitting a major milestone is such an incredible moment in anyone’s life. Milestones give you the energy and validation you need to keep moving forward. It makes the crazy journey in between worth it. As I celebrate one of my clients today for crushing her $500K milestone (yay!), I think it’s worth noting what worked for her. She didn’t have a big email list and didn’t do a huge Facebook ad spend,...

Why are we motivated to do some things and struggle to do others? That’s what we’re talking about today with my friend and (sometimes) therapist Lara Fastman. She’s a licensed clinical social worker who engages in direct care to help people work through their obstacles. Using a mindset of patience and understanding, she helps people learn to relax and cope with their struggles; to calmly accept th...

There are so many things that can block our way to success. We can have a creative block and not be making content, a video block and be scared to go live, or money block and not know what to charge for our product or services.   It doesn’t matter how long or short you have been in business; blocks will always pop up on the way. I see this with my clients, and today I’m sharing about one of my own...