The Long Game Podcast with Sandra Scaiano

In a digital age where trends, data, and feedback are instantaneous, you have to be mindful about knowing the fundamentals and timeless proven strategies that build businesses. Having a melting pot of strong business foundations with modern tools you can use to connect is how we play the long game.  Today’s episode is about looking at three ways entrepreneurs can build their business that never go...

Taking what you’ve learned and built your success around is one of the best ways to further your business. We all have skills and expertise that we’ve developed in doing the “thing” that we do, whether you are a coach or a bakery owner.   Brand Agerbeck is a graphic facilitator and a visual thinking pioneer. She stumbled into becoming a graphic facilitator and has been able to turn her unique skil...

What is your thinking style? Are you creative? Critical? Abstract? Maybe you’ve never given it much thought, but the way you process information, solve problems and approach conflict and obstacles to grow your business and be your more successful self has a lot to do with how you think. Brand Agerbeck is a graphic facilitator and a visual thinking pioneer. She stumbled into becoming a graphic faci...

If you’re wondering what Energetic Thinking means, I share more in today’s episode: it’s when your thinking flows and you gain insights based on random experiences or something you’ve seen or heard in real life. One place I like to spark inspiration is in the news and seeing what large corporations do in terms of marketing, advertising and content creation. You can glean some amazing insights that...

I’m not just a podcast creator, I’m a long-time listener as well.   My number one category is business, but you can’t listen to business all the time. No matter what I’m hearing though, I can’t turn off my brain when it comes to the production values.   First up, cooking and food shows. I have found that food shows are relaxing and often help me relax and fall asleep!   Borderline Salty is a weekl...

One of my favorite quotes is:  “You don’t have to be who you were yesterday.”   This is really resonating with me. These past weeks of summer have helped me realize who I’ve become. I know realize it was a healing that happened. My personal story around that is the topic for this show.   Back in my soccer playing days, I loved the orange slices that teammates moms brought for us to eat at half tim...

We always want to build out a runway of content before a course launch or new offer. You don’t want to be that person who never communicates until they are trying to sell something.   After all, customers want to know why they should buy so make it easy for them! When I brainstormed with a client recently, we came up with 20 ideas that she could use as part of a series to share before her upcoming...

Amazon Prime Day is here and in full force! Maybe you caught great deals, maybe you tried ignoring it, but quickly found it to be nearly impossible to not see. There is a reason Amazon is one of the largest e-commerce providers in the world. Valued at $1136.94 Billion as of July 2022, there are more than a few lessons we can learn from the online giant.  A quick Google search for Amazon Prime in t...

What I love most about talking to other entrepreneurs is the new insights and perspectives they bring. When others share their zone of genius and methods, we learn what works and we get a sneak peek at how someone else does things.   Today’s guest is a great example of that.   Brenda Cadman is joining me, and she understands the importance of consistency in building a brand. She’s a verified Canva...

Recently, a former client reached out asking for help. Our work together ended about 5 years ago when I built a website for her. We keep in touch now and then, but her recent request was a ask for help.   Her site was down, and she was looking for a resource. I’m glad she reached out to me and I was happy to point her in the right direction to resolve the issue. She then asked about doing some upd...

What does it mean to turn 50?   I know I’m not alone when I look back at the difference of 50 when I was young (my grandmother in her housecoat), to today’s version of 50. That Golden Girls meme is popular for a reason!   I’m taking a walk down the pop culture memory lane with reflections from 1972, the year I showed up in the world.   Top Music (albums back in the day!)   Stevie Wonder’s Talking...

I am part of several business communities and having experienced the ups and downs of business both pre-pandemic and post-pandemic, there were valuable lessons all of us had to learn. Becoming more adaptable, creative, and resilient ended up being a pandemic gift for some businesses.  A recession is a period of declining economic performance across an entire economy that lasts for several months (...

It's again a rocky political climate here in the U.S., with gun control, abortion rights, post-pandemic economies all highly charged conversations happening. How we show up and choose to express ourselves during these times is part of our own journey to process, heal, and stand up for what we believe in. Today's show is an encore presentation of Activism thru Art. In this episode I dive into 'Why...

I consult with my clients all the time, and a common sticking point for most is simply not having a clear message. You’re in business, you have a product or service to market so you can close on sales and increase revenue, but not having a clear message about who you are, what you’re offering, and why people need what you have is killing your business.  If you can't clearly state what you do when...

I’ve talked about knowing your why. The reason that motivated us to get started in entrepreneurship and stay with it is often a big, life-changing thing. It’s unique for each of us but often a rebellious-fueled reason (or two) is what helped us take a big step forward.   How we operate, communicate, and create can be continuous micro-acts of rebellion.   Today we are talking about your business as...

List building has never been something I focused on. I’ve always done 1:1 work I have been able to stay busy with a full roster of clients. Growing a list is one of those things I’d do differently if I was starting over.   We are building businesses based on relationships.   Email marketing is one of those things that can help with all parts of your marketing. It gives you a great way to stay in t...

The concept of the long game is sticking with it. It’s also about recognizing that you are on your unique journey. No two people have the same path. With all creative endeavors, you have the chance to show up your way, in your style.   Today we’re talking with Lizzie LaRock and we’re discussing the power of creativity. She’s the creator of The Life Feast, a one-of-a-kind program she calls a moveme...

If you’ve been thinking about ways to grow your business, you may be looking at sales funnels, social media posts, TikTok, paid ads, and email campaigns. All of these are legit methods to employ in your strategy for growth, but there is one strategy you’ll want to give more attention to after this episode.  Public relations (PR) is about managing how others see you and your brand. It’s about a str...

Today I’m talking about streamlining your offers.   This is something that comes up for my clients and for me as well. I see so many people spending time energy on their offers, with mixed results.   In the past year, I’ve worked to streamline my own offers and it’s allowed me to scale my business up one more level.   Entrepreneurs are plagued by the list of good ideas we’d like to implement. Add...

How am I supposed to get this all done?   I know I’m asking myself that all the time. Lots of creative people feel this way. We have big ideas, and we want to see them come to life.   Today’s guest is the coach for humans who have impatient ambition. Can you relate? Coach Jennie is going to show us how to stop squandering our potential and make things happen.   How did the concept of make-it-happe...

Have you ever thought about being an author or stepping on stage to speak? If so then you know you must have a well-crafted story. On today’s episode I’m talking with April Pertuis, a story expert.   She’s not just talking about how to tell a story, but how to make sure it gets out to those who are ready to hear it.   “Publishing the book is only half the work.”  April Pertuis  April’s book projec...

“The actions that you took last year brought you to where you are today.” I’m using this quote in my up-coming webinar. What you did last year contributed to where you are now. What you do every day makes an impact in where you’ll be tomorrow. I’m having all the feels around this because I’ve been head down working on my own business. It’s been so intense, I my eye developed a twitch! Yeah. That h...

Episode 100!   You already know podcasting is a long game strategy for me so it’s extra special to be hitting episode 100. It’s a good reminder that I can show up, be consistent and share information that’s helpful. Thanks for being here with me. I’m so glad to be on the journey with you.   We are all the sum of our experiences. My Jersey roots are definitely a part of me. I’m proud of the fact th...

Can we have success and lives that feel spacious and encompass joy?   I believe we can. That’s what guest Marta Sauret Greca and I are talking about on this episode. She’s figured out how to manage a very busy life and she teaches her clients to do the same.  She uses the minimalist method that she’s created and is now teaching, and we are diving into all of it on today’s podcast.   Marta is a mom...

Is it necessary to be productive all the time? We put a lot of pressure on ourselves to execute and that’s understandable. Like you, I want to be successful and I’m willing to do the work.   There’s also a time to pause, reflect and listen. As entrepreneurs we get to create how we want to work and how we want to feel as well. Today’s episode is all about countering the productivity culture long ga...