The Long Game Podcast with Sandra Scaiano

One huge category of online products today is online courses, and they vary in topics, industries, audiences, and even sizes. Some courses have hundreds to thousands of participants, and these are the ones with the goal of hitting the most numbers they possibly can.   “Courses get to be intimate spaces. They don’t have to be behemoths to become successful.” -Sandra Scaiano  But maybe that’s not fo...

As entrepreneurs, we need to plan and strategize in running our businesses, but we also need to be creative. Whether it’s figuring out ways to connect with your community, designing your next product launch, or curating your digital presence. We need to cultivate space where we can be creative so we can have the next great idea that will bring our business forward. Today we’re joined by a truly cr...

As entrepreneurs, we know that we’re supposed to have a unique value proposition, but knowing this isn’t enough. For a lot of us, we get stuck on how to implement and communicate what sets us apart.  “There’s always something remarkable in your business, and it’s just up to you to identify it and name it.” -Rich Brooks  To help us move beyond knowing what sets us apart and to actually implement an...

I love and have embraced the term “intentionally selfish” since I first heard it. To be intentionally selfish is to be unapologetic for raising yourself up, to give yourself what you need to heal, and to let go of all the shame from the experiences you went through. This episode is all about being “intentionally selfish.” It’s a gift to yourself, an encouragement to move you further in your healin...

As entrepreneurs, we're like special unicorns that usually have a lot of experience and can do multiple things. But having a unicorn business can be exhausting for us and confusing for potential clients. Maybe you feel overwhelmed by the multiple offers and products or services that you offer. Or you might struggle to market all of them at the same time. You almost definitely could be facing chall...

In this episode of The Long Game, I’m taking you on a creative journey, exploring the process of illumination, evaluation and verification of unique ideas and experiences to discover the universal concepts of creativity.  We often think the creative process is individual and varies from person to person, but I’ve learned that there are some universal truths about the process of creativity.   This...

As entrepreneurs, we sometimes get so involved inside our own products, systems, and workflows that we can’t see things from a client or user-experience perspective. This is why it’s so valuable to have someone else tell you about what works, what works well, and what has room for improvement. This is where feedback comes in. After all, who could be better to talk about your products and services...

We all know how important communities are for our businesses. We build them. We are a part of them. They’re there for conversations, support, exploration of ideas, and even sales. Our community can help our business grow, and yes, sometimes even survive.  So how exactly do we build and foster our communities? Is social media the only way? What can we build that allows for connection and conversati...

Let me ask you, what is that one thing that is holding you back? Is it a toxic characteristic? A limiting belief? Maybe it’s your fear of those voices in your head telling you that “You can’t do this.” Or maybe it’s an unhealthy relationship you need to move on from.  Our guest, Erica Rooney, is a keynote speaker, coach, and host of the From Now to Next podcast. She’s on a mission to help women ge...

The New Year is here and with it comes a wave of energy and universal momentum where everybody is gearing up for the year ahead. Now is the time that everyone is reflecting, planning, and making goals and visions.  “It’s about vision. Having a vision for where you want to go and an idea of what you’re going to do this year to get there.” -Sandra Scaiano  In preparing for 2023, I am sharing with yo...

The Lensa images have been flooding social media these past few weeks. How could it not with this AI technology producing images that are stylized, ethereal, dreamy, and intoxicating, making everyone look like fairies, anime or popular paintings? But with the spike of Lensa’s popularity comes its own share of controversies.   “This example of Lensa is so tangible. It’s AI that we all have access t...

Over 80% of Americans want to write a book and the percentage of them that actually do is actually quite sad. For you entrepreneurs out there, listen up! Writing a book is a great way to build your business, and today’s guest is running down exactly why you’ll want to get started on your book today.  “It's about an investment in the long game, and how you can continue to attract and nurture and id...

Have you caught yourself making plans, agreeing to things, and writing out to do lists in your planner as if time was a figment of your imagination? Are you guilty of packing your days before they ever begin only to beat yourself up for not meeting the most unrealistic expectations later?  Don’t be shy, raise your hand… my hand is up too!  In this episode, the keyword is bandwidth. My guest today,...

Today’s guest is the person who introduced me to the concept of morning pages. Julia Cameron, author of The Artists Way, explains them this way:   Morning Pages are three pages of longhand, stream of consciousness writing, done first thing in the morning. *There is no wrong way to do Morning Pages*– they are not high art. They are not even “writing.” They are about anything and everything that cro...

Reaching 7-figures is the dream of many entrepreneurs and yet not many ever hit that goal. I want to open the door for you to see exactly how I helped one of my clients pivot from a brick and mortar idea to an online fully digital course that hit 7 figures in 3 years.   The Real Deal with Gladys DiTroia is an online weight loss program that has changed the lives of thousands of women already. When...

The stress that comes along with social media includes creating videos, putting yourself out there consistently and getting over the negative voices screaming that this is horrible. Not many of us are enthusiastic about creating, posting and scheduling content. It’s all super frustrating, but what if I told you social media isn’t the only way to get brand visibility.  In this episode we’re talking...

The stress of running a successful launch for your brand can be life changing to the growth of your business. You shouldn’t have to build a system for your launch from scratch every time. I want to take you through the high-level view of what it looks like to create a rhythm in promoting and launching your business that’s successful and repeatable.  The details required for a launch, the timelines...

It’s so hard to not look at everyone who seems to be further along you. They’re celebrating the wins you wish you had and you’re living in slow motion and frustrated with your business not growing as fast as you want. You started a year ago, 5 years ago, and it’s hard to not feel the pressure of self-inflicted expectations that you should be further along.  Nothing kills the joy of a journey more...

Building a robust multi-faceted business is no easy task, not even for the most seasoned entrepreneur. Creating a business that seamlessly incorporates all of your passions while providing a rewarding and fulfilling experience at the same time is the ultimate goal for many people building a business.  Dr. Kristy Sumner has successfully combined her passion for historical stories and paranormal int...

Trying to achieve success in your business alone, is a losing strategy. Behind every successful person and every ultra-successful business are teams of people and relationships that make success achievable. Who you surround yourself with is critical to your success and in today’s episode I want to help you understand why your circle matters for the long game.  After coming back from a recent trip...

You’ve seen the customer journey maps, diaphragm, 9 steps, funnels, colors swirls and more. Learning about the customer journey can make your head swirl in confusion on how to create one for your business, make sure you hit all the stages and have all of the elements needed. What would it look like for the customer and for yourself if you just simplified it all?  Today’s guest is George Bryant, an...

What is your story? If you’re a business owner that doesn’t know your story, we’re going to expose all the ways you’re missing warm leads to grow your business and opportunities for people to connect and feel more invested with you.   My guest today, Susan Young, is a former on-air news anchor that helps entrepreneurs learn how to share their story, get more clients, more visibility and make more...

In part 1 of this 2 part series, we talked about how artificial intelligence is showing up in our day to day lives with or without us being aware. Because so many big brands are invested in the use of A.I. in their business and systems, we are by proxy customers of A.I., and that can be unnerving if you don’t fully understand all the ramifications of this technology.  This time around, we’re divin...

The mention of artificial intelligence either gets you really excited or makes you cringe and think of robots taking over the world and enslaving all the humans. Things we don’t yet fully understand feel scary and threatening on a surface level.  In this episode, I want to walk you through all the areas where we’ve already been introduced to artificial intelligence or A.I. and how much we have alr...

Find out how you can use the threes to help your clients. What does storytelling, photography and religion have in common? This will help you see it so... Breaking down big projects is one the ways I help my clients. Today I share how I do this for all kinds of things. It helps me take action and make progress without feeling overwhelmed. Just give me the 1 2 3. The power of threes. You don’t have...