The Long Game Podcast with Sandra Scaiano

Building a robust multi-faceted business is no easy task, not even for the most seasoned entrepreneur. Creating a business that seamlessly incorporates all of your passions while providing a rewarding and fulfilling experience at the same time is the ultimate goal for many people building a business.  Dr. Kristy Sumner has successfully combined her passion for historical stories and paranormal int...

As business owners who want to see our business grow, we want to find ways to be innovative and set ourselves apart from the competition. Whether it’s in our messaging, our products, our processes, or our marketing, we’re constantly looking for ways to be different. Being innovative also positions us as an industry leader and as a brand that’s in touch with our customers' needs. It helps separate...

In this episode of the Long Game, we dive deep into the world of online courses and memberships. If you're a course developer, you've likely asked “How can I make my course better?” We all want to produce content and materials that are effective and transformational. We want to provide value and help people, and this episode will give you insight on how to do just that. “We want to make a bigger i...

As entrepreneurs, we often find ourselves wearing many hats and juggling multiple tasks and projects at the same time. Some tasks demand our attention daily, weekly or monthly, like invoicing, communication, or client work. Meanwhile, we have projects that can significantly impact our businesses, the ones we need to prioritize to grow. Yet, with our plates always full, it can be a tricky balancing...

In this episode of The Long Game, we’re talking about the different ways to practice inclusive business practices with Dr. Ramona Lawrence. We’ll be talking about messaging and learning what diversity really is, how it’s a two-way process to reach it, and how we can incorporate it into our businesses. “What is my thriving community?... How do I do things to make sure that I do things and I have pr...

In today’s digital world, there are countless ways to market yourself and your business, to the point where it can feel overwhelming and daunting. Sometimes, despite producing top-quality content, we still can’t seem to attract our ideal clients. Our guests today will help demystify the digital marketing landscape and break down the key content strategies you should be using.  “One of the best too...

In this episode of The Long Game Podcast, we delve into the essential aspects of entrepreneurship that can transform your business into a soulful and impactful journey. Today's conversation weaves into one conversation different topics including authenticity in business, core values, time management, and structuring your venture. To share her insights in this conversation, we’re joined by Kami Gui...

In this episode of The Long Game, we're diving into the world of podcasting, entrepreneurship, and transparency as a business strategy. If you want to learn about building a thriving podcast, cultivating a passionate community, and achieving financial freedom, stick around because this episode is just for you. Our guest today is the remarkable Kate Erickson, a bona fide luminary in the podcasting...

The concept of the long game is sticking with it. It’s also about recognizing that you are on your unique journey. No two people have the same path. With all creative endeavors, you have the chance to show up your way, in your style. Today we’re talking with Lizzie LaRock and we’re discussing the power of creativity. She’s the creator of The Life Feast, a one-of-a-kind program she calls a movement...

 Within the first seconds of seeing your website, visitors make the decision of whether they will stay or leave, affecting whether or not they will work with you. The StoryBrand Framework is an effective way of communicating on your website and other marketing channels. It is based off of the book Building a StoryBrand by Donald Miller which was later on developed into a course, then a certificati...

Today’s guest is the person who introduced me to the concept of morning pages. Julia Cameron, author of The Artists Way, explains them this way:   Morning Pages are three pages of longhand, stream of consciousness writing, done first thing in the morning. *There is no wrong way to do Morning Pages*– they are not high art. They are not even “writing.” They are about anything and everything that cro...

I’m starting a series with one of my favorite topics; online courses and memberships. There’s so much to review here, I’m breaking it up into a series so I can cover it all. I jumped into this a couple of years ago with some of my clients and I want to share what I’ve learned. We are seeing success with online learning in general and specifically, women who have launched courses are seeing success...

Launching a podcast and preparing your episodes for listeners is just the beginning. Once your podcast is live, there’s still post-production work and marketing so it can reach your audience. That’s what we’re discussing today with my dear friend, Susan Winkler.  Sue is the co-owner of Soma Vayu Garden, a New Jersey-based yoga and cultural wellness studio, and she’s also considering starting her o...

I’ve been doing this podcast for three years now, and in that time, I’ve learned some tricks of the trade and noticed some trends. Podcasts remain a powerful content vehicle for sharing your voice, viewpoints, and connecting with your audience. When my good friend Susan Winkler asked me, "What do you need to know to start a podcast?" I invited her to join me in this two-part series where she inter...

In this episode, we delve into the world of summits and what it takes to run a successful one. Summits offer entrepreneurs valuable networking opportunities, industry training, and a platform to market themselves and grow their audience. But behind the scenes, there are countless moving parts that contribute to a summit's success. Join us as we uncover the secrets to hosting a remarkable summit. ...

There are times when we doubt whether or not something is possible. Whether it’s a big goal, a trip we dreamed of, a little “what if?” thought. In this episode, we’re talking about if that thing we want to do is possible (spoiler alert: it is!), and the amazing things that happen when we let go of our control a little bit. And who better to talk about this than today’s guest, Lisa Corrado.  Lisa i...

When we first start our own business, we have big dreams and grand plans, but we don’t really know if it will take off. Today we hear the inspiring story of Kelly Aaron, who shows us that with perseverance, adaptability, and a commitment to building relationships, success is within reach.  “Our biggest limit is self-imposed.” - Kelly Aaron  Kelly opened her first business over 20 years ago. Fueled...

In this episode, we're exploring the tools used by one of the biggest theme parks, Universal Studios. By studying their systems and processes, we can learn how to use the same tools in our own businesses and play the long game like a pro. Here are some of the things Universal Studies does right to make sure their park is a success and guests enjoy every step of their experience: Plan - Before any...

Branding is one of the most important factors in your business. It’s more than just a set of pretty colors and fancy fonts. It’s what sets you apart, how your audience can identify you, and the expectations you set about what you do and who you are. It is the first level of communication you have with your audience.  “Branding requires a wide range of skills, including graphic design know-how, cop...

There’s a common belief that in order to build your Instagram following, create a viral post, or develop your community, Instagram would have to be treated as a second job, almost. You may think you have to spend hours and hours to craft that perfect post and connect with people. But how true (or false) is this claim? That’s what we’re taking a deep dive into today. “For every business, you need p...

I've been where you are - struggling to make informed marketing decisions and wanting to drive growth for my business. By diving into Google Analytics, I discovered the importance of audience segmentation, targeted ads, and remarketing to increase conversion rates and engage potential customers.   I'm sharing what I’ve learned so you can get better results with your own online business marketing....

As business owners in different fields, we might be working in different industries, but as we interact with other entrepreneurs and hear about their journey, we learn that we share many of the obstacles, struggles, and experiences. Today, we’re talking all about the journey of building an herbal apothecary business, and sharing the lessons learned along the way.  With us today is Shannon Mayernik...

As business owners and entrepreneurs, we experience so many different situations that require us to be light on our feet and we have to make quick decisions. In those times, it’s all about making the decisions now. But other times, there’s a need to make calculated, data-driven decisions. And I think a lot of us prefer this so we can have more time and information before we make a decision.  So ho...

Over the past several years, there’s been a rise in life coaches, meditation teachings, and self-help programs, and a lot of them can feel so disconnected and impersonal that people want to distance themselves from them. That’s a shame because when done right, mindfulness, awareness and meditation have so much benefit. The key is to find what works for us, to find something we connect with. This i...

Podcasts are changing the game for people who want to present themselves and share their stories. It’s proving to be a competitive alternative to traditional ways or social media for reaching your ideal audience, building quality connections, and growing your business. I’ve personally seen the benefits of podcasts after hosting almost 150 episodes, but our guest today is even more qualified to tal...